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Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age Hardcover – May 17, 2016
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Without Momentum, building a business is one big uphill climbwith it, it’s one sweet ride!”
John Jantsch, author of Duct Tape Marketing and The Referral Engine
Today’s marketers and business leaders need to learn how to get in sync with their customers and anticipate their constantly shifting needs. That’s a challenging task, but reading Momentum will speed you through the learning curve.”
Tom Davis, CMO of Forbes Media
If you want to harness the true power of marketing in the digital age for your business, read this book.”
Dorie Clark, author of Stand Out and Reinventing You and adjunct professor at Duke University’s Fuqua School of Business
Want to build a likeable brand that attracts customers and stands out? If so, you need Momentum. Actionable and easy to digest, this book helps you unlock the code for marketing success in the Digital Age.”
Dave Kerpen, New York Times bestselling author of Likeable Social Media
Timely and on target, Momentum shows you precisely how to use today’s modern marketing to outflank your competition. Great examples throughout and highly recommended!”
Jay Baer, president of Convince & Convert and New York Times bestselling author of Youtility
Momentum offers a blueprint for transformation that can help any marketer flourish in the digital world. This is the best marketing book I’ve read in years.”
Charles Marsh, Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas
Businesses now compete in an era of digital Darwinism. We know how evolution works. You thrive or you don’t. Shama will help you understand not only what’s different, but what to do about it, and how to get better results.”
Brian Solis, Brian Solis, leading digital analyst, futurist, author of X: The Experience When Business Meets Design
With Momentum, any business leader can learn to artfully transition a traditional marketing strategy into an agile, integrated and customer-focused operation that draws in and engages consumers.”
Gloria Larson, President at Bentley University
In a market where disruption is the norm, even the smartest leaders are unsure how to adjust their marketing plan to meet tomorrow's demands. Momentum shows you how to create a sustainable plan that allows you to attract more customers and profits, no matter what may come your way.”
Charlene Li, author of The Engaged Leader and Open Leadership, coauthor of Groundswell, and principal analyst at Altimeter, a Prophet Company
About the Author
Hyder formed The Marketing Zen Group in 2009. Since then, the company has grown to include a team of 30 and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia, and Central and South Americas. Since its start in 2009, average company growth is 400 percent. She holds a master’s degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009, Bloomberg Businessweek honored Hyder as one of the Top 25 Under 25 entrepreneurs in North America. In 2010, Hyder won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur magazine featured her as one of four Super Sonic Youth, dubbing her a zen master of marketing.”
When not working directly with her clients or shooting her shows, Hyder travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama’s initiative in the region.
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I noticed and appreciated the 5 principles of Momentum (agility through analytics, customer focus, integration, content curation, cross pollination) were each presented in a precise format:
Where the concept of the principle was colorfully presented and explained
~ Principle in in action
~ Next level
How the principle can be amplified (example: Agility to Growth Hacking).
How the reader can implement the principle
~ Best tools & practical tips for implementation
~ Examples of companies getting it right
~ Takeaway highlights of the main points of the chapter (love this)
The above-mentioned format is what I believe is the secret of the books remarkability.
To be completely honest, it was hard to imagine how Shama was going to follow up The Zen of Social Media Marketing (my go-to social media strategy book), but she did, with a vengeance :) If you have any interest in digital marketing, brand building, or getting ahead with content marketing, I give this book my highest recommendation.
Momentum presents a clear guide aimed at delivering marketing success. In less than a month after finishing this book, its principles have already been integrated as a significant guiding factor in my next project. I’ve taken it as a breath of inspiration in part due to the solid content within and having much respect for the author. Shama is an extremely talented visionary and leader who has followed her passion in life and continues to make a meaningful impact in the world through her work. If you have the chance to read this book, all I can say is don’t miss the out! #marketade
In her new book Momentum, Shama Hyder shares five essential principles to building your business and relationships, in the exponentially fast-changing digital age.
If you want to leverage the new platforms to expand your sphere of influence, help more people and generate higher profits, get Momentum and start incorporating these five principles into your business routine. Not only will you be glad that you did, but your clients and customers will be happy too!
– Mitch Jackson (2013 California Litigation Lawyer of the Year)
I work in marketing and sometimes find it difficult to choose which digital marketing strategies to use to grow my firm. Momentum offers practical insights that can help.