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Georg Tacke
Madhavan Ramanujam
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Monetizing Innovation: How Smart Companies Design the Product Around the Price Hardcover – May 2, 2016

by Madhavan Ramanujam (Author), Georg Tacke (Author)
4.5 out of 5 stars 287 ratings
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Previous page
  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    Wiley
  4. Publication date
    May 2, 2016
  5. Dimensions
    6.2 x 1.1 x 9.1 inches
  6. ISBN-10
    1119240867
  7. ISBN-13
    978-1119240860
  8. See all details
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  • Monetizing Innovation: How Smart Companies Design the Product Around the Price
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Popular Highlights in this book
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Previous page
  1. Have the “willingness to pay” talk with customers early in the product development process.
    Highlighted by 909 Kindle readers
  2. Market and price, then design, then build. In other words, design the product around the price.
    Highlighted by 881 Kindle readers
  3. Porsche succeeded by designing the product around the price. This is what smart companies do.
    Highlighted by 652 Kindle readers
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Editorial Reviews

Review

"Madhavan Ramanujam is to monetization strategy what Bob Marley is to reggae music. You must read this book."
―Bill Gurley, Board member of Uber and General Partner at Benchmark

From the Inside Flap

Businesses need to innovate to survive, yet the failure rate for innovation is shockingly high. Nearly three out of four new products or services miss their revenue and profit goals -- or fail entirely. Companies embark on the long and costly journey of product development hoping they'll make money on their innovations, but not knowing if they will.
It doesn't have to be that way.
This book lays out nine rules for monetizing innovations, built on the lessons Simon-Kucher & Partners has learned through conducting more than 10,000 projects on behalf of companies around the world. This deep body of knowledge allows the authors to identify issues and solutions in new product monetization. For example, while most of us believe that there are many reasons why new products might fail, Monetizing Innovation reveals that failures fall into four diagnosable categories: Feature Shocks, Minivations, Hidden Gems, and Undeads -- and that each is easily preventable.
Case studies showcase how some of the world's most innovative companies like Uber, Porsche, LinkedIn, Dräger, Optimizely, and Swarovski have used principles outlined in this book.
A direct challenge to the standard "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Companies must rethink the innovation practices that have cost countless billions of dollars. Monetizing Innovation presents a new way forward. Find out what customers value and how much they are willing to pay. Design the product around the price, and the results will surprise you.
More information:
monetizinginnovation.com

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (May 2, 2016)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1119240867
  • ISBN-13 ‏ : ‎ 978-1119240860
  • Item Weight ‏ : ‎ 15.9 ounces
  • Dimensions ‏ : ‎ 6.2 x 1.1 x 9.1 inches
  • Customer Reviews:
    4.5 out of 5 stars 287 ratings

About the authors

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Previous page

  1. Georg Tacke

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    Georg Tacke is co-CEO of Simon-Kucher & Partners. Over the last 25 years he has helped develop the firm from a small boutique to a global consultancy with over 900 employees. Georg is regarded as one of the leading international pricing and monetization experts. In this area he also acts as a personal consultant to C-level executives in various industries.

    See more on the author's page

  2. Madhavan Ramanujam

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Madhavan Ramanujam is a board member and partner at Simon-Kucher & Partners based in its San Francisco/Silicon Valley office. Advising companies of all sizes from Fortune 500s to startups, Madhavan has led more than 125 monetization projects for Internet, software and technology clients, helping bring numerous new products to market.

    Madhavan is also a regular speaker in leading conferences and forums and has extensively spoken on the topic of new product monetization. Madhavan is an alumni of the Stanford Graduate School of Business (GSB), Stanford University and the Indian Institute of Technology (IIT, Chennai).

    See more on the author's page
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Customer reviews

4.5 out of 5 stars
4.5 out of 5
287 global ratings
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4 star
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3 star
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Top reviews from the United States

BJ
5.0 out of 5 stars I can't put the book down!
Reviewed in the United States 🇺🇸 on January 25, 2023
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Scott J Pearson
4.0 out of 5 stars Focus on pricing R&D, but only from a business
Reviewed in the United States 🇺🇸 on June 19, 2021
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Steve Smith
5.0 out of 5 stars required reading for sales leaders entering new markets
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D. Wyatt
5.0 out of 5 stars Great summary of pricing strategy
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Anthony Steen
5.0 out of 5 stars How to create value...guaranteed
Reviewed in the United States 🇺🇸 on September 9, 2016
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Srini P
5.0 out of 5 stars Outstanding. A must read for every leader in the digital age.
Reviewed in the United States 🇺🇸 on May 13, 2016
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Julie L
5.0 out of 5 stars Great real world examples
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ColoradoPetersons
5.0 out of 5 stars A Perfect Mix of Insights and Inspiration to Become a More Profit-driven Product Organization
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Mark Peacock
5.0 out of 5 stars Highly recommended for anyone in business
Reviewed in the United Kingdom 🇬🇧 on April 15, 2018
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2.0 out of 5 stars Disappointed
Reviewed in Brazil 🇧🇷 on April 8, 2021
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Rahul Kattayil
5.0 out of 5 stars A great read for product managers and startup builders
Reviewed in India 🇮🇳 on March 9, 2019
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5.0 out of 5 stars Only a quarter way through and stopped to review
Reviewed in Australia 🇦🇺 on January 21, 2023
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andrea dm
5.0 out of 5 stars Un libro assolutamente da leggere
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