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Monetizing Innovation: How Smart Companies Design the Product Around the Price Hardcover – May 2, 2016
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"Madhavan Ramanujam is to monetization strategy what Bob Marley is to reggae music. You must read this book."Â Bill Gurley, Board member of Uber and General Partner at Benchmark
"Madhavan Ramanujam is to monetization strategy what Bob Marley is to reggae music. You must read this book."
—Bill Gurley, Board member of Uber and General Partner at Benchmark
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Top customer reviews
As an instructor for Pragmatic Marketing I teach companies how to innovate. As a pricing expert I teach and coach companies on pricing concepts. Madhavan has done a fantastic job at combining both of these topics.
Sure, after you have an innovation you have to price it. But the real magic is creating the innovation that buyers would be willing to pay for.
I especially like the examples he sprinkles throughout his book. I highly recommend this book to anybody who is trying to create new products.
My background is in psychology, sales, and marketing so I find the idea of behavioral pricing fascinating. Imagine being able to find out out you can charge 10% more with only a 5% drop in demand. Big win, and it didn't cost you anything other than getting to know you're customer better.
I loved the book because it is practical, and is guided by creating value for customers, and increasing your chances of succeeding and creating economic profits.
Good book for Product Marketers, Growth, PM and CEO
To an extent, Madhavan tells entrepreneurs what we all know to be true (when it comes to conceiving and building products and companies), but his use of real anecdotes drives the point home.
You'll find yourself thinking about how to apply these teachings to your own company from beginning to end. Strongly recommend this one.
Most recent customer reviews
Madhavan has taken the complexity out of pricing excellence with a pragmatic...Read more
Very well written book, which forces you to stop often and ask yourself...Read more