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CAD Monkeys, Dinosaur Babies and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation Paperback – Illustrated, December 28, 2010

4.5 out of 5 stars 34 ratings

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Frequently bought together

  • CAD Monkeys, Dinosaur Babies and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation
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Editorial Reviews

Review

"Berger argues that basic design strategies can be adapted to everyday issues--such as how to get along with colleagues, how to balance work and life, and how to ease gracefully into old age." --Michael Cannell, Fast Company

"Berger's book has a relevance not only for people with an interest in design, but for anybody interested in rigorous, analytical thinking and problem-solving."
--The Irish Times, Davin O'Dwyer

"This fascinating book looks at how design, the mental process of solving a specific problem, can be applied to all aspects of our life--and how the potential to be governed by good design is inside all of us." --Milwaukee Journal Sentinel

"Refreshing ... eminently readable and breezily informative.... Has the easy anecdotal style used by Malcolm Gladwell for more than a few blockbusters." --Core77.com

"A design book for the rest of us." --GOOD

From the Author

After years of writing articles about creativity and advertising, I decided to set out to find a good answer to the fundamental question: "What is design?" Design is a fascinating subject in that everybody's interested in it, but very few have a clear understanding of what it is and how it works. I found out there are as many definitions as there are designers. Yet after talking to hundreds of creatives, I also found there are some universal principles for creativity and innovation from which we all can learn. These principles transformed the way I work and approach problem-solving, and will do the same for you.

Product details

  • Item Weight : 9.8 ounces
  • Paperback : 352 pages
  • ISBN-10 : 0143118021
  • ISBN-13 : 978-0143118022
  • Product Dimensions : 5.47 x 0.78 x 8.38 inches
  • Publisher : Penguin Books; Illustrated edition (December 28, 2010)
  • Language: : English
  • Customer Reviews:
    4.5 out of 5 stars 34 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
34 global ratings
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Barry
3.0 out of 5 stars Glimmer tries to be too many things
Reviewed in the United Kingdom on March 16, 2010
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Peter R
5.0 out of 5 stars A must-read business book
Reviewed in the United Kingdom on February 27, 2013
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