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Warren Berger

CAD Monkeys, Dinosaur Babies and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation Paperback – Illustrated, December 28, 2010

by Warren Berger (Author)

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An award-winning coauthor of No Opportunity Wasted reveals how thinking like a designer can solve some of today's greatest challenges, demonstrating ten ground-breaking design principles in which products and methods were reinvented for the greater good.

Print length

352 pages
Language

English
Publisher

Penguin Books
Publication date

December 28, 2010
Dimensions

5.58 x 0.78 x 8.39 inches
ISBN-10

0143118021
ISBN-13

978-0143118022
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Editorial Reviews

Review

"Berger argues that basic design strategies can be adapted to everyday issues--such as how to get along with colleagues, how to balance work and life, and how to ease gracefully into old age." --Michael Cannell, Fast Company

"Berger's book has a relevance not only for people with an interest in design, but for anybody interested in rigorous, analytical thinking and problem-solving." --The Irish Times, Davin O'Dwyer

"This fascinating book looks at how design, the mental process of solving a specific problem, can be applied to all aspects of our life--and how the potential to be governed by good design is inside all of us." --Milwaukee Journal Sentinel

"Refreshing ... eminently readable and breezily informative.... Has the easy anecdotal style used by Malcolm Gladwell for more than a few blockbusters." --Core77.com

"A design book for the rest of us." --GOOD

From the Author

After years of writing articles about creativity and advertising, I decided to set out to find a good answer to the fundamental question: "What is design?" Design is a fascinating subject in that everybody's interested in it, but very few have a clear understanding of what it is and how it works. I found out there are as many definitions as there are designers. Yet after talking to hundreds of creatives, I also found there are some universal principles for creativity and innovation from which we all can learn. These principles transformed the way I work and approach problem-solving, and will do the same for you.

Product details

Publisher ‏ : ‎ Penguin Books; Illustrated edition (December 28, 2010)
Language ‏ : ‎ English
Paperback ‏ : ‎ 352 pages
ISBN-10 ‏ : ‎ 0143118021
ISBN-13 ‏ : ‎ 978-0143118022
Item Weight ‏ : ‎ 9.8 ounces
Dimensions ‏ : ‎ 5.58 x 0.78 x 8.39 inches

Customer Reviews:
44 ratings

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Warren Berger

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I'm a longtime journalist (The New York Times Magazine, Wired, GQ, Reader's Digest), book author, and speaker who has written about a variety of subjects over the years—creativity, innovation, and questioning being particular favorites.

I’ve interviewed and studied hundreds of the world’s leading innovators, designers, and creative thinkers to analyze how they ask fundamental questions, solve problems, and create new possibilities.

Over the past 10 years, I've zeroed in on the power of questioning in our lives. It's a skill we all have innately but it falls into disuse for many of us as we move through school and the business world. And that's a shame. On my blog amorebeautifulquestion.com and in articles for Fast Company and the Harvard Business Review I've written about why questioning leads to innovation, how it can help you be more successful in your career, and how we can all get better at asking the kind of “beautiful questions” that spark change in our businesses and lives.

My "inquiry into the value of inquiry" led to the 2014 bestseller A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas (Bloomsbury) in March 2014. Next followed THE BOOK OF BEAUTIFUL QUESTIONS (2018), featuring more than 400 provocative and useful questions, anecdotes, and examples that will help you DECIDE, CREATE, CONNECT, and LEAD. And then BEAUTIFUL QUESTIONS IN THE CLASSROOM (2020), fulfilling my mission to spread the message of good questioning to educators and the next generation of students.

Previous to the beautiful question books, l wrote the international bestseller Glimmer: How Design Can Transform Business and Your Life (Penguin; 2009; retitled "CAD Monkeys, Dinosaur Babies, and T-Shaped People" in the U.S. Penguin paperback).

Find out more about me and my books at https://AMoreBeautifulQuestion.com and https://WarrenBerger.com.

Customer reviews

4.6 out of 5

44 global ratings

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2 star		2%
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Top reviews from the United States

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T. D. Bjornsson

Design means many different things!

Reviewed in the United States 🇺🇸 on November 28, 2009

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Overall, I really liked this book. As a non-designer, I found the presentation of the different aspects of what's meant by design and design thinking extremely useful - and the different examples and stories are very useful and insightful. The different definitions of design presented in the book are also quite helpful. I agree with some of the other reviewers that hopefully this book will start a more general discussion of design and design thinking, and its potential role in solving many of today's problems. Two comments, however, on what I missed as I was reading the book: 1) that there would be more discussion of non-physical design thinking, ie, in scientific and related conceptual areas; and 2) that the last chapter, Begin Anywhere, would be more instructional.

By the way, I was reading this book and another book on design, Change by Design by Tim Brown, during the Thanksgiving week, and thus, I finished both of them! On reflection, both are excellent book, but to my way of thinking, both are leaving out a whole area of design thinking that's sorely in need of being addressed by serious design thinking, namely, how to represent scientific data and information?

3 people found this helpful

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A.K. Cal

Can A Glimmer Change the World?

Reviewed in the United States 🇺🇸 on October 27, 2009

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This book is a nice surprise. It takes this big question -- what is design? -- and answers it in a sweeping book written in a thoroughly entertaining and readable style. Berger pulls the reader into the subject with plenty of fascinating and compelling anecdotes and interviews with a wide-ranging group of design stars. Think Malcolm Gladwell writing about design and its many facets.

Glimmer explains designers' innovative approaches to taking on -- and solving -- such disparate problems as making a readable and useable prescription pill bottle, to getting a million teenagers to stop smoking, to accessing clean water to supply a small African village. Berger uses the design philosophy of Bruce Mau (to whom everything, including one's life, is a design project) to put in context the endless possibilities of what design can achieve, and on the way, improve our lives. This book presents a fascinating and hopeful look at design, and shows us how a "glimmer" could just maybe change the world.

(OH -- and the illustrations and graphics add a very nice touch.)

10 people found this helpful

Helpful

Kathleen

Living by Design

Reviewed in the United States 🇺🇸 on March 15, 2017

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Despite my verbalized commitment to live life by design and not default, I never thought to mine the minds of those who mastered the art and science of "Design." Specially, to look to them for insights, practices and secrets by which I might benefit. Thanks to Warren Berger, those design fundamentals were delivered to me in a provocative, interesting and useful framework. Just as with Berger's other book, A More Beautiful Question, in CAD Monkeys, Dinosaur Babies and T-Shaped People, I gained a fresh perspective on living my life that will be part of how I process it moving forward. For those looking to see their lives newly, and create them consciously and by design, I recommend this book.

3 people found this helpful

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KonKal

In-Sight-Ful

Reviewed in the United States 🇺🇸 on May 24, 2010

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Expand your thinking about design. UPS saw that route time could be shortened with fewer left-hand turns. Design favoring right-hand turns would save time and gas. Routes were redesigned. Like that? This book is full of twists in conventional thinking that produces extraordinary results. If you can skim read, you'll get through this book faster - it isn't dense, just full of inspiring design considerations. As we trouble-shoot a planet that's really taking a hit from the presence of humans, we need extraordinary thinking.

One person found this helpful

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S. Mumm

One of the best books out there on the subject of design thinking

Reviewed in the United States 🇺🇸 on April 5, 2020

Verified Purchase

I highly recommend this book if you are a designer or are interested in design be it product or philosophy.

Reviewed in the United States 🇺🇸 on March 24, 2017

Verified Purchase

Great read for anyone looking for a new perspectives and ideas relating to design and development! I'm using this for my major.

One person found this helpful

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Kris

good

Reviewed in the United States 🇺🇸 on June 22, 2020

very good

Enticing look into the world of design today and it's ever evolving definition and application.

Reviewed in the United States 🇺🇸 on April 12, 2016

Verified Purchase

Enticing look into the world of design today and it's ever evolving definition and application. The text meanders at times, but time and time again offers a taste of what is possible if we adopt design thinking into our careers, communities, and personal lives.

2 people found this helpful

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Top reviews from other countries

Barry

Glimmer tries to be too many things

Reviewed in the United Kingdom 🇬🇧 on March 16, 2010

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Main focus of the book seems to be Bruce Mau and his approach to Design - of his philosophy re Design and its place in the world.

The 'Glimmer Principles' are:

Ask Stupid Questions, Jump Fences, make hope visible, Go deep, Work the metaphor, Design what you do. Face consequences. Embrace constraints, Design for emergence and BEGIN ANYWHERE.

The book and the examples are built around these principles.

There are basic entry level introductions to a number of frameworks and concepts e.g. Doblin Inc.'s five phases of a consumer experience: attraction, entry, engagement, exit, extension (pp 134-137).

As someone who has been involved in BPR for many years now I could certainly relate to the principles referenced. Asking Stupid Questions and Going Deep are critical to any effort. I think current focus on lean processes in start ups also echoes many of the key principles, in particular Make Hope Visible and Face Consequences - in the context of maximising learning/ experimentation with the potential users of the solution.

In summary, I found the book more to be an interesting introduction to Mau and a number of other Designers rather than a 'how to' type book. In this sense I found the title a little misleading and the book a little disappointing. On the positive side the book is a call to action for everyone to put on their Designer Hat - that design is not something limited to a small few creative types.

3 people found this helpful

Peter R

A must-read business book

Reviewed in the United Kingdom 🇬🇧 on February 27, 2013

Verified Purchase

The whole meaning of 'Design' has changed - it is now about being the catalyst of change rather than the perceived art of form and colour, and about identifying the unarticulated requirements of customers. It is the best kept secret that design driven organisations far out perform those that ignore it. Glimmer sums this up simply and intelligently. Buy this book. Then give copies to all your clients.

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