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CAD Monkeys, Dinosaur Babies and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation Paperback – Illustrated, December 28, 2010

4.6 out of 5 stars 44 ratings

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Editorial Reviews

Review

"Berger argues that basic design strategies can be adapted to everyday issues--such as how to get along with colleagues, how to balance work and life, and how to ease gracefully into old age." --Michael Cannell, Fast Company

"Berger's book has a relevance not only for people with an interest in design, but for anybody interested in rigorous, analytical thinking and problem-solving." --The Irish Times, Davin O'Dwyer

"This fascinating book looks at how design, the mental process of solving a specific problem, can be applied to all aspects of our life--and how the potential to be governed by good design is inside all of us." --Milwaukee Journal Sentinel

"Refreshing ... eminently readable and breezily informative.... Has the easy anecdotal style used by Malcolm Gladwell for more than a few blockbusters." --Core77.com

"A design book for the rest of us." --GOOD

From the Author

After years of writing articles about creativity and advertising, I decided to set out to find a good answer to the fundamental question: "What is design?" Design is a fascinating subject in that everybody's interested in it, but very few have a clear understanding of what it is and how it works. I found out there are as many definitions as there are designers. Yet after talking to hundreds of creatives, I also found there are some universal principles for creativity and innovation from which we all can learn. These principles transformed the way I work and approach problem-solving, and will do the same for you.
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Product details

  • Publisher ‏ : ‎ Penguin Books; Illustrated edition (December 28, 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 0143118021
  • ISBN-13 ‏ : ‎ 978-0143118022
  • Item Weight ‏ : ‎ 9.8 ounces
  • Dimensions ‏ : ‎ 5.58 x 0.78 x 8.39 inches
  • Customer Reviews:
    4.6 out of 5 stars 44 ratings

About the author

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I'm a longtime journalist (The New York Times Magazine, Wired, GQ, Reader's Digest), book author, and speaker who has written about a variety of subjects over the years—creativity, innovation, and questioning being particular favorites.

I’ve interviewed and studied hundreds of the world’s leading innovators, designers, and creative thinkers to analyze how they ask fundamental questions, solve problems, and create new possibilities.

Over the past 10 years, I've zeroed in on the power of questioning in our lives. It's a skill we all have innately but it falls into disuse for many of us as we move through school and the business world. And that's a shame. On my blog amorebeautifulquestion.com and in articles for Fast Company and the Harvard Business Review I've written about why questioning leads to innovation, how it can help you be more successful in your career, and how we can all get better at asking the kind of “beautiful questions” that spark change in our businesses and lives.

My "inquiry into the value of inquiry" led to the 2014 bestseller A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas (Bloomsbury) in March 2014. Next followed THE BOOK OF BEAUTIFUL QUESTIONS (2018), featuring more than 400 provocative and useful questions, anecdotes, and examples that will help you DECIDE, CREATE, CONNECT, and LEAD. And then BEAUTIFUL QUESTIONS IN THE CLASSROOM (2020), fulfilling my mission to spread the message of good questioning to educators and the next generation of students.

Previous to the beautiful question books, l wrote the international bestseller Glimmer: How Design Can Transform Business and Your Life (Penguin; 2009; retitled "CAD Monkeys, Dinosaur Babies, and T-Shaped People" in the U.S. Penguin paperback).

Find out more about me and my books at https://AMoreBeautifulQuestion.com and https://WarrenBerger.com.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
44 global ratings

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Reviewed in the United States 🇺🇸 on November 28, 2009
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Top reviews from other countries

Barry
3.0 out of 5 stars Glimmer tries to be too many things
Reviewed in the United Kingdom 🇬🇧 on March 16, 2010
3 people found this helpful
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Peter R
5.0 out of 5 stars A must-read business book
Reviewed in the United Kingdom 🇬🇧 on February 27, 2013