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CAD Monkeys, Dinosaur Babies and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation Paperback – Illustrated, December 28, 2010
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- Print length352 pages
- LanguageEnglish
- PublisherPenguin Books
- Publication dateDecember 28, 2010
- Dimensions5.58 x 0.78 x 8.39 inches
- ISBN-100143118021
- ISBN-13978-0143118022
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Editorial Reviews
Review
"Berger's book has a relevance not only for people with an interest in design, but for anybody interested in rigorous, analytical thinking and problem-solving." --The Irish Times, Davin O'Dwyer
"This fascinating book looks at how design, the mental process of solving a specific problem, can be applied to all aspects of our life--and how the potential to be governed by good design is inside all of us." --Milwaukee Journal Sentinel
"Refreshing ... eminently readable and breezily informative.... Has the easy anecdotal style used by Malcolm Gladwell for more than a few blockbusters." --Core77.com
"A design book for the rest of us." --GOOD
From the Author
About the Author
Product details
- Publisher : Penguin Books; Illustrated edition (December 28, 2010)
- Language : English
- Paperback : 352 pages
- ISBN-10 : 0143118021
- ISBN-13 : 978-0143118022
- Item Weight : 9.8 ounces
- Dimensions : 5.58 x 0.78 x 8.39 inches
- Customer Reviews:
About the author

I'm a longtime journalist (The New York Times Magazine, Wired, GQ, Reader's Digest), book author, and speaker who has written about a variety of subjects over the years—creativity, innovation, and questioning being particular favorites.
I’ve interviewed and studied hundreds of the world’s leading innovators, designers, and creative thinkers to analyze how they ask fundamental questions, solve problems, and create new possibilities.
Over the past 10 years, I've zeroed in on the power of questioning in our lives. It's a skill we all have innately but it falls into disuse for many of us as we move through school and the business world. And that's a shame. On my blog amorebeautifulquestion.com and in articles for Fast Company and the Harvard Business Review I've written about why questioning leads to innovation, how it can help you be more successful in your career, and how we can all get better at asking the kind of “beautiful questions” that spark change in our businesses and lives.
My "inquiry into the value of inquiry" led to the 2014 bestseller A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas (Bloomsbury) in March 2014. Next followed THE BOOK OF BEAUTIFUL QUESTIONS (2018), featuring more than 400 provocative and useful questions, anecdotes, and examples that will help you DECIDE, CREATE, CONNECT, and LEAD. And then BEAUTIFUL QUESTIONS IN THE CLASSROOM (2020), fulfilling my mission to spread the message of good questioning to educators and the next generation of students.
Previous to the beautiful question books, l wrote the international bestseller Glimmer: How Design Can Transform Business and Your Life (Penguin; 2009; retitled "CAD Monkeys, Dinosaur Babies, and T-Shaped People" in the U.S. Penguin paperback).
Find out more about me and my books at https://AMoreBeautifulQuestion.com and https://WarrenBerger.com.
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By the way, I was reading this book and another book on design, Change by Design by Tim Brown, during the Thanksgiving week, and thus, I finished both of them! On reflection, both are excellent book, but to my way of thinking, both are leaving out a whole area of design thinking that's sorely in need of being addressed by serious design thinking, namely, how to represent scientific data and information?
Glimmer explains designers' innovative approaches to taking on -- and solving -- such disparate problems as making a readable and useable prescription pill bottle, to getting a million teenagers to stop smoking, to accessing clean water to supply a small African village. Berger uses the design philosophy of Bruce Mau (to whom everything, including one's life, is a design project) to put in context the endless possibilities of what design can achieve, and on the way, improve our lives. This book presents a fascinating and hopeful look at design, and shows us how a "glimmer" could just maybe change the world.
(OH -- and the illustrations and graphics add a very nice touch.)
Top reviews from other countries

The 'Glimmer Principles' are:
Ask Stupid Questions, Jump Fences, make hope visible, Go deep, Work the metaphor, Design what you do. Face consequences. Embrace constraints, Design for emergence and BEGIN ANYWHERE.
The book and the examples are built around these principles.
There are basic entry level introductions to a number of frameworks and concepts e.g. Doblin Inc.'s five phases of a consumer experience: attraction, entry, engagement, exit, extension (pp 134-137).
As someone who has been involved in BPR for many years now I could certainly relate to the principles referenced. Asking Stupid Questions and Going Deep are critical to any effort. I think current focus on lean processes in start ups also echoes many of the key principles, in particular Make Hope Visible and Face Consequences - in the context of maximising learning/ experimentation with the potential users of the solution.
In summary, I found the book more to be an interesting introduction to Mau and a number of other Designers rather than a 'how to' type book. In this sense I found the title a little misleading and the book a little disappointing. On the positive side the book is a call to action for everyone to put on their Designer Hat - that design is not something limited to a small few creative types.
