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Monster Loyalty: How Lady Gaga Turns Followers into Fanatics Hardcover – May 2, 2013
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"A thought-provoking, well-executed look at one of the biggest music sensations of this generation."
“The juxtaposition of Lady Gaga’s outré antics with Jackie’s useful, detailed, and actionable insights make for a breakthrough. This is a business book for fans and nonfans alike—for anyone who wants to build something and make a difference.”
—SETH GODIN, author of The Icarus Deception
“Outstanding! Jackie Huba incisively outlines how Lady Gaga cares for and nurtures the ‘monsters,’ her most ardent and loyal fans, and shows how any brand can use her principles as a guide to developing their own long-term advocates.”
—DAVID WITT, director, global digital marketing and brand PR, The Hershey Company
“Chances are you won’t put on a meat dress after reading this but you will be inspired to create your own loyal following of little monsters. Lady Gaga’s marketing genius has always inspired me, but thanks to Jackie Huba, I now understand how to apply her lessons to my brand.”
—ERIC RYAN, cofounder of Method and coauthor of The Method Method
“Marketers may wonder what their soap, car, or computer has to do with a celebrated pop star. The answer is everything. Jackie Huba spells out the lessons from Lady Gaga we ought to be applying today in order to build advocacy for our own brands.”
—JOHN BELL, global managing director, Social@Ogilvy
“Huba artfully mixes some of the biggest trends in marketing with the lessons that Lady Gaga has embodied throughout her meteoric rise. The result is a monster of a book that will teach marketers in every field how to build legions of devoted followers.”
—STEVE RUBEL, EVP/global insights and strategy, Edelman
“Jackie Huba has played a monster role in orienting so many of us to the critical concepts of evangelism and fan passion. This book brings it all to the surface with—dare I say—Gaga impact and intensity.”
—PETE BLACKSHAW, global head of digital and social media, Nestle, and author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000
About the Author
Jackie Huba is the author of the book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She is also the coauthor of two previous books on customer loyalty: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force and Citizen Marketers: When People are the Message. Jackie is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. A sought-after keynote speaker, her work has frequently been featured in the media, such as the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She is an 11-year veteran of IBM and resides in Austin, Texas.
Top customer reviews
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Primarily, the book covers the basics of word of mouth. The concepts are simple and easily applicable. It was so useful to help start a brainstorming session on word of mouth. I read a lot of marketing books, especially around word of mouth. Many are targeted at strategists and those at the top of their marketing career. This book is relevant for most people and brands. You will have to do work to figure out how to apply the principles to your business. You don't get a framework as such, just the foundations for you to build your strategy upon.
Relating these marketing ideas to Lady Gaga was an awesome move. Everyone can relate to how Gaga engages her little monsters. It's a lot easier to visualize then bland business case studies.
I think a lot of business students and solo business owners would get a lot out of Monster Loyalty.
So glad I gave "Monster Loyalty: How Lady Gaga Turns Followers Into Fans" a chance. Not only did learn the magic of what Gaga does, I filled a notepad with ideas to improve how I serve my own network.
Technically, the book was put together just right. Just when I found myself wondering if this was too much poo culture, Huba switched to a practical application of the concepts and cases outside of music
I'd recommend anything from Jackie Huba.
Most recent customer reviews
I'll be honest here. Outside of seeing some outlandish behavior on her part, I haven't paid much attention to Lady Gaga.Read more