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The Moonshot Effect: Disrupting Business as Usual Hardcover – June 14, 2016
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''Reading The Moonshot Effect will inspire you to push beyond your comfort zone to transform your teams, develop your leaders, and cultivate the heroic in those around you.''
-- Leslie Blodgett, Former CEO and Creator of bareMinerals
''Goldman and Purmal are extraordinary coaches. They have the ability to consistently uncover new perspectives by breaking through the noise of every-day business.''
-- Scott Kim, CEO, Bankrate.com
''Bold ideas are great, but success is measured by results. Out-of-this-world coaches Goldman and Purmal deliver the rare blueprint for accomplishing extraordinary outcomes. If you're aiming for the stars, The Moonshot Effect is the book to take you there.''
-- Doug Leeds, CEO, IAC Publishing
''Kate Purmal and Lisa Goldman are two of the smartest, most pragmatic business advisors I've ever met. When they talk, leaders listen. The Moonshot Effect is essential reading. It teaches you that the way to make big things happen is by reaching far beyond what you thought possible.''
-- Mark Levy, Founder of Levy Innovation LLC and author of Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
''All companies in the marketplace need courageous leaders and innovators who can come up with the next ''big idea.'' The Moonshot Effect offers solid advice for breakthrough results.''
-- Pam Wallack, CEO and President, David's Bridal
''This is a rare book that will change your assumptions about how innovation happens; it will inspire you to work differently. Goldman and Purmal share their insights into how to achieve something extraordinary. Their wisdom and coaching have repeatedly helped me find unexpected solutions to drive outsized outcomes.''
-- Neil Vogel, CEO, About.com
About the Author
Lisa Goldman is an international management consultant, author, and educator. Known for her keen insights and ability to cut through the noise, Lisa has consulted with top executives at organizations ranging from global powerhouses to emerging startups.
Lisa knows how to get the most out of teams, whether it's 20 people or 2,000. She does this by asking the right questions, encouraging participation and coaching her clients to achieve breakthroughs. For many high performance teams, Lisa is the secret sauce who helps them clarify and achieve their goals.
Kate Purmal has spent her career in startups and thrives on the fast-paced, rapid-fire environment that characterizes these emerging companies. Kate relishes tackling the challenges that come with trying to unseat competitors and own markets, all under the time and money constraints typical of startups.
Kate has sat in your seat and knows the challenges CEOs face. An accomplished C-level executive herself, she now focuses on bringing out the brilliance in others. With her firm belief that most executives can become visionary leaders, Kate has mastered the art of inspiring executives and teams to accomplish the extraordinary while she holds their feet to the fire.
Anne Janzer is author of the books The Writer's Process: Getting Your Brain in Gear and Subscription Marketing. As a writer and marketing consultant, she has worked with more than one hundred technology businesses, from industry giants to innovative start-ups. In addition to her own blog at annejanzer.com, she regularly contributes to technology, marketing, and writing blogs. She is a graduate of Stanford University.
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Dets.: One of my personal indicators for how much I like a book is the number of notations I've made within its pages; I count at least five in the first three pages. Well done, Kate and Lisa. The text is clear, well-developed, and accessible; as a new team member of an undoubted "moonshot" start-up, I feel validated and inspired. Each chapter is filled with actionable tips for success in executing one's moonshot, and I keep a copy at my desk at work, AND a copy (Kindle version) with me at all times.