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Moral Politics : How Liberals and Conservatives Think Paperback – May 1, 2002
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About the Author
- Print length471 pages
- LanguageEnglish
- PublisherUniversity of Chicago Press
- Publication dateMay 1, 2002
- Dimensions5.25 x 1 x 8 inches
- ISBN-100226467716
- ISBN-13978-0226467719
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- Publisher : University of Chicago Press; Second edition (May 1, 2002)
- Language : English
- Paperback : 471 pages
- ISBN-10 : 0226467716
- ISBN-13 : 978-0226467719
- Item Weight : 1.2 pounds
- Dimensions : 5.25 x 1 x 8 inches
- Best Sellers Rank: #1,488,811 in Books (See Top 100 in Books)
- #3,365 in Linguistics Reference
- #9,039 in Political Science (Books)
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About the author

George Lakoff is Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he has taught since 1972. He previously taught at Harvard and the University of Michigan. He graduated from MIT in 1962 (in Mathematics and Literature) and received his PhD in Linguistics from Indiana University in 1966. He is the author of the New York Times bestseller Don't Think of an Elephant!, among other works, and is America’s leading expert on the framing of political ideas.
George Lakoff updates may be followed on Facebook, Twitter, YouTube, and Google+. Find these links, a complete bibliography, and more at http://georgelakoff.com
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George Lakoff goes into each model, their traits, attributes, virtue and vices. I think he does a good job at maintaining neutrality. It is only later in his book where he identifies himself under the nurturant morality and thus a liberal and later in the book attempts to argue in his thesis in that direction.
What these models boil down to is the family morality, and that of raising children. In politics it is the government as parents, the citizens as the children. And the views on raising children are the basis of frames behind political agendas. After detailed explanations of the two models, then applications to current political issues as in abortion, gun control, education methods, crime and capital punishment, welfare, affirmative action, foreign policies and so forth are discussed according to the two models.
The conservative model represents the Strict Father Morality, which is about self-discipline, self-reliance, self-strength, your on your own, rewards and punishments which includes harsh discipline or tough love. The father takes the lead, and while treating others compassionately, he is the last word. Anotherwards life is a hierarchy, God head of Christ, God and Christ head of man, man head of woman, parents head of children, humans head of animals and the planet. And so it is a strict arrangement where the harsh laws of nature as in the natural selection, survival of the fittest is applied morally.This morality represents absolutes, therefore anything different cannot be allowed since therefore it is immoral. Rights of the individual take precedence where free market fundamentalism is concerned, while individual rights that infringe on those with economic power are considered as threats. So the upper hand lies in what is considered that "best," the self disciplined who has gained more financially for their hard work, their hard won discipline and reward. The poor receive punishments and suffer due to their own lack of self discipline.
The liberal model represents the Nurturant Morality, which is about empathy, tolerance, degrees of relativity, flexibility, about open communication, about nurturance, tolerance, compassion and understanding. It allows differences and has vulnerability. It reneges some power to allow the other to grow on their own terms. Empathy is directed towards the unbalance of wealth and poverty, the economic framework, what is "fair" and equalitarian, also to the planet earth, animals, and all of life in general, under the ideas of free individual rights that do not interfere with the rights of others. Those with economic power that put their interests above others are considered as threats to the masses. The poor need a the same equal opportunities as the rich where it is not a matter of self discipline, but the lack of opportunities to advance in an unfair society.
I think what is so crucial here is the liberal's ability to turn to a higher objective paradigm of unity and equalitarianism outside all other paradigms. Like the conserative paradigm of morals, the fascist of power, the libertarian of unregulated liberty, the liberal, through the paradigm of unity and fairness, recognizes the validity of the conservative ideals, those of rewards and punishments, of tough love, of self-discipline, however here they are not absolutes, as they are relative within the particular culture, economic class, race, minority and so forth. So the liberal can very well be a conservative but only within the relativity within the group of fair values When it crosses the lines beyond fairness and equalitarian opportune justice, then the higher paradigm of flexibility in a non-absolute framework must be applied. And for this, I find liberal ideals of a higher evolutionary consciousness which works towards integral, holistic unity of peace and harmony, unlike the absolutes of conservatism which considers all outside its absolutes as immoral. There are conservative rules within each paradigm, but the moment circumstances of unequality and injustice apply, then there are no absolute blanket rules which apply to all paradigms. Adjustments are necessary, crucial for harmonious, peaceful existence.
What I mostly enjoyed was his methods for liberals to correct the problem they are in. That is to form their own think tanks that do what the conservatives have done; obtain new language and/or particular meanings to words that fit the liberal paradigm. In this way, they will not defend conservative driven meanings to words, agreeing or maintaining defense within their frame of reference, only to maintain the answers within the conservative created definitions, but rather to use another reasoning linguistically within a new liberal frame of reference in word definitions. This is not a matter of semantics, but rather a separate perceptional projection which relates the parent nurturant morality over the strict father morality.
I was visualizing a couple of years ago when Congress was passing around Clarke's book where questions were being raised on Bush and the Iraq question, that it would have been beneficial if it were this book, which I know no conservative or any one changes due to a book or persuasion, but at least it could radically wake up some liberals to understand the psychology behind their ideals. People only grow only when they're ready and willing to do so, otherwise they stay put in their model, their paradigm.
What George Lakoff is trying to do is put into words how and what people just instictivly feel, but cannot describe. Hence, the essence of cognitive science, the study of the cognitive, not exactly conscious. His questions are not so much WHAT people value and feel, but WHY they do so, consciously or not.
Quick warning. George Lakoff is a liberal and so one would naturally think that this book is just a ruse for him to preach. But he does not, he maintains a competely scientific and unbiased approach until the conclusion of the book, where his "epilouge" of sorts offers his nonideological reasons for being a liberal. His accuracy is not tainted by bias and is dead on for 99% of the book, complete with massive amounts of endnotes, citations and nonpartisan analysis of studies and facts, thoroughly emcompassing every side of nearly forty years of linguistics and psychology.
In this book, Lakoff lays out the entire structure of the conservative and the liberal ideologies and explores the threads and values that connect those ideologies. He takes on questions like "Why do conservatives link gun control and taxes," or "Why do liberals link universal health care and the environment?" His ultimate answer is that they are connected by a set of values and metaphors that are part of the mental makeup of that person. He believes that the differences in opinion between conservatives and liberals stem from the fact that they hold different metaphorical concepts about the relationship between the state and its citizens and what makes a good person. Conservatives have a "strict father" approach where discipline is learned through respecting authority and enforced through strong emotional reaction or corporal punishment and therefore learn to be self-reliant and disciplined, strict citizens. Liberals have a "nurturant mother" approach, where the key to disciplining and raising a child (or a nation) effectively is to foster a sense of mutual respect through open-mindedness and active engagement that rewards independent thinking, and therefore learn to have empathy for others and not think about only themselves or what impacts them directly. So for Lakoff, the differences in how conservatives and liberals think is not just limited to interpretation of facts or policy results, but is much deeper than that.
This book truly shines in shedding light onto the larger issues of human thought. His point that he emphasizes repeatedly is that contrary to popular belief, people do not just vote for candidates or hold political beliefs based only on their best tangible interest. Both liberals and conservative vote their identity, not their quantifiable interests in all cases. This is why many low-income conservatives who are directly hurt by the Republican tax cuts vote Republican. It is because the party represents (or says they represent) their values and identity, so they overlook their own tangible self-interest. Another emphasized point is that every word invokes a reaction in people's minds, a frame as he calls it. He points out that people have different frames that frame their thoughts and ideas
within a context they have come to understand. This is why contrary to popular liberal thought, the facts alone will not set you free. Facts that support liberal ideology that don't fit into a conservative frame will simply bounce off because they are not put in ways that a conservative will respond to, and the facts lose their impact, regardless of their truth.
The book is an outstanding example of scholarly work and how a talented scientist can apply one discipline to benefit another, or more accurately, demonstrate how ALL disciplines can be connected by a set of values. The overall idea of the book sounds simple and obvious but as Lakoff shows, by the ways people respond to and articulate their values, it truly is anything but simple and present consciously in people's minds. Highest recommendation.
I now understand exactly why it is pointless (as a liberal) to argue with conservatives about issues such as the deficit or corporate welfare, or about what I perceive as other inconsistencies within their own beliefs. Lakoff argues quite convincingly that our political views (liberal and conservative) are based not on some objective evaluation of the opposing sides of various issues, but on deeply internalized feelings about the rightness of one's "worldview." Once I understood his argument, a great many things started to make sense to me that had never made sense before. I was never comfortable with characterizing all conservatives as "stupid" or "selfish," but now I understand why, while they are not necessarily stupid or selfish, I can never, ever agree with them!
His prescription for liberals to "reframe" the issues by reclaiming the language of morality from conservatives is intriguing, but his two examples at the end of the book ("The Two-Tier Economy" and "The Ecology of Energy..."), while powerful and convincing to a liberal like myself, would, I think just elicit the usual eye-rolling from conservatives - but maybe that's not the point. I just wish he had devoted even more of the book to specific recommendations like these, instead of confining them to the Afterword.
On the whole, I would highly recommend this book. It expanded my thinking in a way that I did not expect, and that I believe will prove useful in staying sane during the coming election.
Top reviews from other countries
Il libro è stato ben protetto per la spedizione. Tutto perfetto.
Art Matters: The Art of Knowledge/The Knowledge of Art
I see a number of people have reviewed this book so I will keep my comments brief.
This is a book all political activists, especially liberals MUST read. Lakoff shows how our views on family relationships are at the basis of our moral views and, therefore, our political views.
The important things for me in this book are about how conservatives understand their moral foundations while liberals do not. Liberals believe in reason and try to support their views through reason, but this does not work. Lakoff's analysis of how Gore lost the 2000 election is brilliant.
His analysis of metaphor as the basis if moral thinking and how he uses it to show the conservative Strict Father model is based on ideology and not fact is also interesting.
If liberals ever want to make serious inroads into conservative political territory, this book is a must read for strategy planning and for understanding how people relate to political argument.








