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Moral Politics : How Liberals and Conservatives Think Paperback – May 1, 2002

4.1 4.1 out of 5 stars 175 ratings

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In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the left and right. For this new edition, Lakoff adds a preface and an afterword extending his observations to major ideological conflicts since the book's original publication, from the impeachment of Bill Clinton to the 2000 presidential election and its aftermath.

From the Inside Flap

In Moral Politics, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious worldviews of liberals and conservatives, explaining why they are at odds over so many seemingly unrelated issues-like taxes, abortion, regulation, and social programs. The differences, Lakoff argues, are not mere matters of partisanship, but arise from radically different conceptions of morality and ideal family life-meaning that family and morality are at the heart of American politics, in ways that are far from obvious. For this edition, Lakoff adds a preface and an afterword explaining how "moral politics" makes sense of events like the impeachment of Bill Clinton and the 2000 presidential election.

From the Back Cover

In Moral Politics, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious worldviews of liberals and conservatives, explaining why they are at odds over so many seemingly unrelated issues-like taxes, abortion, regulation, and social programs. The differences, Lakoff argues, are not mere matters of partisanship, but arise from radically different conceptions of morality and ideal family life-meaning that family and morality are at the heart of American politics, in ways that are far from obvious. For this edition, Lakoff adds a preface and an afterword explaining how "moral politics" makes sense of events like the impeachment of Bill Clinton and the 2000 presidential election.

About the Author

George Lakoff is a professor in the Department of Linguistics at the University of California, Berkeley. He is also the author of Women, Fire, and Dangerous Things and co-author of Metaphors We Live By and More than Cool Reason, all published by the University of Chicago Press-as well as co-author of Philosophy in the Flesh and Where Mathematics Comes From.

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Product details

  • Publisher ‏ : ‎ University of Chicago Press; Second edition (May 1, 2002)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 471 pages
  • ISBN-10 ‏ : ‎ 0226467716
  • ISBN-13 ‏ : ‎ 978-0226467719
  • Item Weight ‏ : ‎ 1.2 pounds
  • Dimensions ‏ : ‎ 5.25 x 1 x 8 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 175 ratings

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George Lakoff is Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he has taught since 1972. He previously taught at Harvard and the University of Michigan. He graduated from MIT in 1962 (in Mathematics and Literature) and received his PhD in Linguistics from Indiana University in 1966. He is the author of the New York Times bestseller Don't Think of an Elephant!, among other works, and is America’s leading expert on the framing of political ideas.

George Lakoff updates may be followed on Facebook, Twitter, YouTube, and Google+. Find these links, a complete bibliography, and more at http://georgelakoff.com

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4.1 out of 5 stars
4.1 out of 5
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Oldy
5.0 out of 5 stars Fascinating and instructive read
Reviewed in Australia on December 25, 2017
PaintedDog
5.0 out of 5 stars Revolutionised my thinking
Reviewed in the United Kingdom on May 31, 2015
Giulio
5.0 out of 5 stars Ottimo prodotto. Libro interessante da leggere.
Reviewed in Italy on November 2, 2013
Bernie Koenig
5.0 out of 5 stars It's about the Family, stupid
Reviewed in Canada on August 2, 2010