- Paperback: 675 pages
- Publisher: Jeffrey Lant Assocs; illustrated edition edition (February 1993)
- Language: English
- ISBN-10: 0940374242
- ISBN-13: 978-0940374249
- Product Dimensions: 1.5 x 6.2 x 9 inches
- Shipping Weight: 2 pounds
- Average Customer Review: 4.2 out of 5 stars See all reviews (5 customer reviews)
- Amazon Best Sellers Rank: #1,497,306 in Books (See Top 100 in Books)
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No More Cold Calls: The Complete Guide to Generating-And Closing-All the Prospects You Need to Become a Multi-Millionaire by Selling Your Service illustrated edition Edition
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Top Customer Reviews
He covers it all here - everything from how to formulate a business plan, how to develop discipline and goals, how to make buying decisions, how to get free publicity, how to design a successful yet affordable ad campaign, how to generate and close leads, how to sort leads to get the maximum profit, and on and on.
The 2 most important things I gained from this book were: How to avoid the 30 most common mistakes service providers make (yes, I was making a few myself!) and how to generate, sort and close leads for maximum profit(who doesn't need help on this!).
I've been reading Lant's books for years now. I swear by them, and honestly believe that if all I had to go on was his books, I could be successful in ANY business. I can directly attribute much of my business success to applying the principles found in his books.
I laugh at some of the other reviewers - were they reading the same book I did? One star? What are they smoking? Love him or hate him - Dr. Lant gives more bang for your buck than anyone else - and I've got the library to back me up!