Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
No More Food Fights! Growing a Productive Farm & Food Conversation Paperback – February 5, 2013
|New from||Used from|
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
Frequently bought together
Customers who bought this item also bought
Top customer reviews
At the same time, farmers often misunderstand what those "just eat" folks are saying. It's easy to get defensive and hard to back up and think everyone has food choices when those choices are opposed to what we do.
In "No More Food Fights" Michele Payn-Knoper seeks to unite these two factions in one easy to read book. It is double sided, with half the book directed at those in agriculture and half directed at those who, perhaps, "just eat". Don't make the mistake of thinking that only half the book applies...read the whole thing!
Many of those mentioned in these pages are folks I've met or gotten to know over the last several years because of social media. This shows the power of social media in action to allow not only a way to get information but a means to reach others who want information - and it's all free.
Communication can be frustrating sometimes. How do you know what questions to ask if you don't even know were to start? How do we listen better? How do we not take personally when someone makes a different choice than us? Where do those "just eat" folks that make up the majority of the population *find* accurate information? This book answers these questions and many more. It doesn't just tell you the answers - it shows you where to get answers to your questions in a much more diverse way, no matter what those questions are. It shows you how to find common ground where our emotional choices (food!) doesn't have to be an emotional battle zone. There shouldn't be division if we truly support food choices - including the choices that differ from ours.
As a small operation with a niche market, we could make a lot more money (at least short term) fanning the flames of food fear and solving it with buy here. Indeed that's what much marketing is based on - find a pain, fix it! However, we're small and cannot fix everyone's pains - so should others not eat? I don't think so! While many of those in these pages are the larger operations on the farm side, it is a chance to actually *hear* the answers to questions so many seem to want. Those operations don't look down on us for having a different market and a different customer - you see, that's what food choices are. This book lets you chart a course to find what *your* food choices are, not what the media says or 'experts' say or the latest food fear says.
It breaks the journey down into a half dozen steps - easy to read, easy to implement, easy to do then redo on a regular basis. It can lead you to rethinking your food sources, and find - and empower! - those food choices that you are comfortable with.
For those in food production and processing, it charts a similar course to that center part of discussion - how to do a better job of sharing without division.
It doesn't matter if you're omnivore, vegan, local food or Costco frequent shopper...this is an action book for *you* to find answers for *your* family. It's to build bridges using social media tools you have at your fingertips to talk to those who might be far away that we never see otherwise. We often run in completely different circles...this takes a little trip to connect those circles.
There is little more worth the time to research than the food you serve every day. People research for the best deal on computers, on cars, on doctors and other professionals. Give 15 minutes per day to conversation about your food. Eliminate the fear and guilt of going to the grocery store. Eliminate the condemnation of *choosing* that doughnut on the weekend or the trip to the farmer's market that friends say is a waste of money. Choose!
Start with this book.
Read this book if: You're a consumer, concerned and confused about what happens to food before it reaches your table. You're a farmer or food producer, frustrated by the discussion which frequently doesn't accurately reflect our own values and way of life.
"No More Food Fights" is a unique book that offers the reader a way to navigate the `fever swamp' of propaganda by providing realistic insights into how food makes it to our plate. Author Michele Payn-Knoper challenges us to abandon the `food fights' in favor of balanced conversations that are approached with "curiosity, candor and civility." Through this book, she encourages us to celebrate our choices and to strive to engage in productive dialogue on the science behind agriculture, about what really happens on the farm, consumer perceptions of farming and food and everything in between.
The book has a really unique design where content is organized around the five senses (touch, sight, sound, smell, taste) along with one more - common sense. One side is aimed at the consumer perspective (chefs, healthcare professionals, foodies, dieticians, etc) while the `flip' side reveals the perspectives of farmers, ranchers and agri-business.
"No More Food Fights" covers the gamut from biotechnology to grain and livestock production practices to animal welfare to stewardship to fertilizers, pests and protecting the environment - all in an effort to highlight the high quality of North America's food and feed. It is an approachable book with insights from a variety of people and professionals who have firsthand experience including farmers, dieticians, food processors, physicians, food safety experts, veterinarians, consumers and scientists.
I see "No More Food Fights" as a call to action. For all of us; no matter where we sit on the value chain - producer, processor or consumer. We need to approach our dialogues around farming and food with civility. No negativity, no grandstanding - just good conversation!