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More from Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources—and What Happens Next Kindle Edition
Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, polluting the air and water, and endlessly using up resources. Since the first Earth Day in 1970, the focus has been on radically changing course: reducing our consumption, tightening our belts, and learning to share and reuse. Is that argument correct?
Absolutely not. In More from Less, McAfee argues that to solve our ecological problems we should do the opposite of what a decade of conventional wisdom suggests. Rather than reduce and conserve, we should rely on the cost-consciousness built into capitalism and the streamlining miracles of technology to create a more efficient world.
America—a large, high-tech country that accounts for about 25% of the global economy—is now generally using less of most resources year after year, even as its economy and population continue to grow. What’s more, the US is polluting the air and water less, emitting fewer greenhouse gases, and replenishing endangered animal populations. And, as McAfee shows, America is not alone. Other countries are also transforming themselves in fundamental ways.
What has made this turnabout possible? One thing, primarily: the collaboration between technology and capitalism, although good governance and public awareness have also been critical. McAfee does warn of issues that haven’t been solved, like global warming, overfishing, and communities left behind as capitalism and tech progress race forward. But overall, More from Less is a revelatory and “deeply engaging” (Booklist) account of how we’ve stumbled into an unexpectedly better balance with nature—one that holds out the promise of more abundant and greener centuries ahead.
- LanguageEnglish
- PublisherScribner
- Publication dateOctober 8, 2019
- File size5.1 MB
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Editorial Reviews
Review
—Publishers Weekly (starred review)
“[McAfee] is convinced that, on balance, we’re heading the right way: ‘We need to step on the accelerator, not yank the steering wheel in a different direction.’ It is precisely his commitment to societal and planetary health that compels him to call on the generative power of tech and capitalism to elevate humanity, as he stands athwart progress and cries, ‘More!’”
—Wall Street Journal
“McAfee’s focus on corporate use of resources is refreshing. Too often, businesses are caricatured as rapacious predators of Earth’s bounty. In fact, since the dawn of capitalism, they have produced products that become lighter on the ground and on the wallet because profit-hungry bosses see advantage in thrift.”
—The Economist
“Deeply engaging and useful in understanding the roles of capitalism and technology in shaping humanity's future.”
—Booklist
“The future may not be so bleak after all….A cogent argument.”
—Kirkus Reviews
“Everyone knows we’re doomed by runaway overpopulation, pollution, or resource depletion, whichever comes first. Not only is this view paralyzing and fatalistic, but, as Andrew McAfee shows in this exhilarating book, it’s wrong…More from Less is fascinating, enjoyable to read, and tremendously empowering.”
—Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of Enlightenment Now: The Case for Reason, Science, Humanism, and Progress
“The shortest path to improving the world is to notice objectively what is already working, and do more of it. As for the things that are still going wrong, figure out the minimalist way to turn them around, and do that. McAfee’s More from Less is packed with practical news and advice that will disconcert ideologues of every stripe.”
—Stewart Brand, editor of the The Whole Earth Catalog
“In his new book More from Less McAfee applies his positive approach to the case of our planet, arguing that we have reached a critical tipping point where technology is allowing us to actually reduce our ecological footprint—a truly counterintuitive finding....[This book is] well worth reading even if your first impression, like mine, is: it can’t be true!”
—Christine Lagarde, Managing Director of the International Monetary Fund
“In More from Less Andrew McAfee conclusively demonstrates how environmentalism requires more technology and capitalism, not less. Our modern technologies actually dematerialize our consumption, giving us higher human welfare with lower material inputs. This is an urgently needed and clear-eyed view of how to have our technological cake and eat it too.”
—Marc Andreessen, cofounder and general partner of Andreessen Horowitz
“I've always believed that technological progress and entrepreneurship make our lives better. Here, Andrew McAfee shows how these powerful forces are helping us make our planet better too, instead of degrading it. For anyone who wants to help create a future that is both sustainable and abundant, this book is essential reading.”
—Reid Hoffman, cofounder of Linkedin and coauthor of Blitzscaling
“This book is the best kind of surprise. It tells us something about our relationship with our planet that is both unexpected and hopeful. The evidence McAfee presents is convincing: we have at last learned how to tread more lightly on the Earth. More from Less shows how we accomplished this, and tells us how to keep it going.”
—Eric Schmidt, former CEO of Google
“In More from Less Andrew McAfee lays out a compelling blueprint showing how we can support human life using fewer natural resources, improve the state of the world, and replenish the planet for centuries to come.”
—Marc Benioff, Chairman and co-CEO of Salesforce
“More from Less is a must-read—timely and refreshing! Amid the din of voices insisting that the ravages of climate change are unstoppable, McAffee offers a desperately needed nuanced perspective on what governments and society have got right, and he compellingly argues that commendable progress has already been made….A gem.”
—Dambisa Moyo, New York Times bestselling author of Dead Aid, How the West Was Lost, Winner Take All, and Edge of Chaos
“Riveting…By subverting our common perceptions of capitalism and technology as enemies of progress and environmental preservation, McAfee offers all of us a clear-eyed source of optimism and hope. Critically, he also makes the case for what comes next—offering up vital lessons that have the potential to make the world both more prosperous and more just.”
—Darren Walker, President of the Ford Foundation
“Andrew McAfee’s new book addresses an urgent need in our world today: defining a framework for addressing big global challenges. His proposals are based on a thorough analysis of the state of the world, combined with a refreshing can-do attitude.”
—Klaus Schwab, Founder and Executive Chairman of the World Economic Forum
“Andrew McAfee’s optimistic and humane book documents a profoundly important and under-appreciated megatrend—the dematerialization of our economy….Anyone who worries about the future will have their fears allayed and hopes raised by reading this important book.”
—Lawrence H. Summers, former Secretary of the U.S. Treasury and Director of the National Economic Council
“Yet another magnificent contribution from Andrew McAfee. Along with his prior works, More from Less will help us navigate society’s future in profound ways.”
—Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard Business School
About the Author
Product details
- ASIN : B07P5GPMTY
- Publisher : Scribner; Illustrated edition (October 8, 2019)
- Publication date : October 8, 2019
- Language : English
- File size : 5.1 MB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 351 pages
- Best Sellers Rank: #921,376 in Kindle Store (See Top 100 in Kindle Store)
- #126 in Sustainable Development Economics
- #293 in Consumer Behavior
- #624 in Free Enterprise & Capitalism
- Customer Reviews:
About the author

Andrew McAfee (@amcafee), a principal research scientist at MIT, studies how technology changes the world. His new book "The Geek Way: The Radical Mindset that Drives Extraordinary Results" explains how a bunch of geeks iterated and experimented until they came up with a better way to run an organization. His previous books include "More from Less," "Machine | Platform | Crowd" and "The Second Machine Age" with Erik Brynjolfsson, and "Enterprise 2.0."
McAfee has written for publications including Harvard Business Review, The Economist, The Wall St. Journal, the Financial Times, and The New York Times. He's talked about his work on The Charlie Rose Show and 60 Minutes, at TED, Davos, the Aspen Ideas Festival, and in front of many other audiences.
He and Brynjolfsson are the only people named to both the Thinkers 50 list of the world’s top management thinkers and the Politico 50 group of people transforming American politics.
McAfee was educated at Harvard and MIT, where he is the co-founder of the Institute’s Initiative on the Digital Economy. He lives in Cambridge, Massachusetts, watches too much Red Sox baseball, doesn't ride his motorcycle enough, and starts his weekends with the NYT Saturday crossword.
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Customers find the book well-written and enjoyable. They appreciate the insightful analysis and deep research on human progress. The author's perspective is praised as unique and fair.
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Customers find the book readable and well-written. They enjoy the premise and the wealth of information it provides. The content is good, but some readers feel there is not enough detail on how dematerrisation works. Overall, customers describe it as an important, well-researched, and timely read that baby boomers can share with younger generations.
"...Of course this is much harder. Great book, I really enjoyed it." Read more
"...More From Less is a genuinely interesting book that distills what various other books have said and adds something new to environmental debates...." Read more
"...It is a readable tutorial in good analysis coupled with good data and common sense...." Read more
"...This is a great book for baby boomers to share with the younger generations. The idea the far left wants people to accept...." Read more
Customers find the book insightful and well-researched. They appreciate its use of real data and epigraphs from poetry, philosophy, and literature. The author presents thoughtful optimism about technological progress and its role in reducing climate change. The book contains important facts that should help us make better informed decisions. Readers also mention that it's timely for environmentalists to keep doing their good.
"...distills what various other books have said and adds something new to environmental debates...." Read more
"...It is a readable tutorial in good analysis coupled with good data and common sense...." Read more
"The chapter on dematerialization is exciting and uplifting. The rest of the book seems to go through the motions...." Read more
"...Capitalism has increased life expectancy and education and reduced child mortality around the globe...." Read more
Customers find the book credible with a solid factual base. They appreciate the compelling evidence and historical scrutiny. The book has an impressive argument presented clearly and is of excellent quality.
"...It's well written and though provoking and appears to have a pretty solid factual base." Read more
"...harnesses not only the “four horsemen of the optimist,” but also irrefutable data, historical scrutiny, and economic theory to prove his counter-..." Read more
"Great book with a persuasive argument, clearly presented, and important." Read more
"Exactly as pictured, on time, excellent quality and love this author" Read more
Customers enjoy the book's style and content. They find it interesting and thought-provoking, with an encouraging optimism.
"More From Less (2019) by Andrew McAfee is a very interesting look at how developed countries are now creating more economic value from less physical..." Read more
"...The book reads like a good novel, not a classroom text. I enjoyed the style and content." Read more
"Nice old school look for my bears helmet collection" Read more
"Brilliant-Bold-Beautiful!..." Read more
Customers find the book's lyrical storytelling interesting and thought-provoking. They appreciate the use of epigraphs from poetry.
"...It's well written and though provoking and appears to have a pretty solid factual base." Read more
"...The evidence is compelling and the story surprisingly lyrical, with epigraphs from poetry, philosophy, and literature woven throughout...." Read more
"...revolution and the environmental effect is compelling and interesting...." Read more
"Interesting and important book..." Read more
Customers find the book's perspective unique and fair. They say it's eye-opening and well-researched.
"A very interesting read by an author with a unique perspective. The whole sustainability movement is one we all need to get our minds around...." Read more
"Thoroughly and deeply researched, eye opening. I was stunned by how much progress we’ve made as a civilization...." Read more
"An fair view of where we are as a world community linked by important issues requiring our attention." Read more
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Overall good read minus views on animal exploitation
Top reviews from the United States
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- Reviewed in the United States on November 9, 2019At a time when I hear from everyone that everything is wrong, it’s important to learn what is right, so we can do more of it. And at a time when I hear so often that there are too many people for the planet, it is important to learn how population growth is on a trajectory to harm the planet less - if only because historically people who saw no alternative put their efforts into people dying. Industrialisation has been devastating to the planet but wealthy economies in the last 30 years have decoupled income growth from material destruction. China, India and other poorer countries are earlier in their curves, with more destruction, but it is important to know that their curve eventually reversed, and that they will go through their curve faster than previous economies.
This is not to say that we should not worry and we should do nothing. We should worry and we must do more of the good things and less of the bad things. This book gives a good framework of the 4 forces: technology (the change), capitalism (yes, to adopt the change), popular awareness (to demand the change) and government (to put a high price on the lack of change).
Interestingly he says people who seriously care about the environment should back nuclear power and GM food. I wish this would be properly included in environmental debates.
I also wish the second half of the book was as numerical and specific as the first half, spelling out more future changes like it had described past changes. Of course this is much harder.
Great book, I really enjoyed it.
- Reviewed in the United States on November 4, 2019More From Less (2019) by Andrew McAfee is a very interesting look at how developed countries are now creating more economic value from less physical inputs. McAfee is a professor at MIT who wrote the acclaimed book 'The Second Machine Age'.
More From Less uses a lot of statistics to show that contrary to many expectations in about 1970 the developed world now uses substantially less paper, cropland and many other key physical inputs than it used to for substantially greater wealth. It's quite a surprising development. McAfee also references numerous environmental reports from the 1970s including The Limits to Growth and shows that up until about 1970 their view had been roughly correct, namely that more inputs were needed for more wealth but since then they have been dramatically wrong.
McAfee says improvement has happened because of four things. He calls the the four horsemen of the optimist. They are capitalism, tech progress, public awareness and responsive government.
McAfee favourably references a number of writers including Julian Simon and interestingly Bjorn Lomborg. It's now about 20 years since The Skeptical Environmentalist was published and it's interesting to see that a professor at MIT is now referring to it favourably. McAfee also uses examples from Steven Pinker, Matt Ridley and Hans Rosling and Max Roser's Our World in Data.
In the book McAfee regards human created global warming as a serious threat but one that with ingenuity humanity will overcome. He's pro-nuclear power.
The book also references quite a few management gurus and their associated books.
More From Less is a genuinely interesting book that distills what various other books have said and adds something new to environmental debates. It's well written and though provoking and appears to have a pretty solid factual base.
- Reviewed in the United States on December 4, 2019As an economist with a good deal of background in the subjects covered in this book, I cannot recommend it too highly. It is a readable tutorial in good analysis coupled with good data and common sense. It belongs on the essential knowledge bookshelf along with Matt Ridley's "Rational Optimist," Pinker's "Enlightenment Now," and Rosling's "Factfulness," along with Acemoglu and Robinson's "Why Nations Fail." It is a particularly strong antidote against the neo-Malthusians in every generation who cannot grasp that increasing productivity and other technical advances created in free-market consumer-driven capitalist economies far outweigh the arithmetic of population growth, and against the "doom is now" crowd who utterly fail to understand the world-wide economic and social progress of recent decades. There are plenty of real problems to worry about without believing that economic growth and future progress are doomed by allegedly unsustainable resource use or imaginary tipping points. I have some technical addenda that I may add in an amended review, but wanted to get the main message delivered that this is a book for knowledge seekers to buy and appreciate.
- Reviewed in the United States on January 30, 2020There are so many great things happening to make the world better...cleaner and most of them are being driven by the private sector. This is a great book for baby boomers to share with the younger generations. The idea the far left wants people to accept. "This is a crisis, we don't know if we can stop it, but just give us lots of money with no guarantees" should scare all of us. I am a centrist, I think climate change is real, and that man is contributing. But we cant say how much, although the author has a source that says it all us, that is not true. I think we should be thinking about the issue, modernizing our grid ect....but the lessons of "Earth day" should be clear.. This book is a great way to start a conversation
- Reviewed in the United States on November 3, 2020The chapter on dematerialization is exciting and uplifting. The rest of the book seems to go through the motions. That said, I still recommend the book.
Top reviews from other countries
Kindle CustomerReviewed in India on April 2, 20221.0 out of 5 stars Dont go for it
Boring N repeatative.
ChillyfingerReviewed in Canada on January 6, 20205.0 out of 5 stars Great Insights But Be Prepared For a Fight
This book introduces a paradox. In the US at least, we are consuming about the same amount of "stuff" as we have for the last 50 years or so. That's *total*, not "per capita", so that means that, per capita, we are consuming *less*. This fact alone will get you into a shouting match with your friends who are convinced that consumption is going wild and will eventually be our doom. But it gets worse. The *reason* we are becoming so efficient (according to this book) is the built-in need in a capitalist economy to produce more from less. That means that capitalism is a good thing. Again, you can prepare to duck vegetables flying from the hands of your friends who are sure in their bones that capitalism is an evil thing and *responsible* for exactly the non-existent phenomenon of rampant resource consumption. Of course, we do need to consume less oil and gas (for totally different reasons) but, in fact, capitalism seems to be reducing our consumption of these materials far more efficiently than any climate agreement. Duck.
Of course, this insight is a tiny part of the big picture, but some of us chose base whatever opinions we have on facts. Once you wrap your head around this phenomenon, other things become clearer. For example, why is it that the GDP keeps rising while resource consumption is flat? It seems to me that what is inflating the GDP must be *services*, which is great news for corporate lawyers and bad news for waitresses. It now makes sense that the GDP is inflated when it counts "services" like the Finance Industry, Insurance and Real Estate in GDP. Arguably, these industries just move things around - they don't create value. At least *some* of the reason for the widening gap in income seems to be buried here. What's more, it's *structural* and maybe not the result of greedy rich guys.
Read the book and discuss it with your friends. But wear a helmet.
-
Alf ReadingReviewed in Germany on December 8, 20205.0 out of 5 stars 4 Treiber nicht nur für wirtschaftliche Entwicklung
Der Autor zeigt anhand von Statistiken der wirtschaftlichen Entwicklung der USA und anderer westlicher Länder, dass der Verbrauch vieler natürlicher Ressourcen seit ca. 40 Jahren nicht mehr so stark steigt wie die Wirtschaftsleistung und seit ca. 20 Jahren sogar absolut sinkt. Dies gilt wohl auch mit Einbeziehung der Importe aus Ländern, in die inzwischen viele Industrielle Produktionsprozesse verlagert worden sind. Jedoch hätte ich mir zu den Importen etwas ausführlichere Statistiken und Quellen gewünscht.
Als Ursache dieser überraschenden Entwicklung findet er 4 Triebkräfte („4 horsemen“):
Technischer Fortschritt, Kapitalismus, verantwortliche („responsive“) Regierung, öffentliches Bewusstsein.
In einer kapitalistischen Marktwirtschaft versucht jeder Produzent aus eignem Gewinnstreben, den Verbrauch von knappen und daher teuren Ressourcen mithilfe des technischen Fortschritts zu senken. Er hat aber per se keinen Anreiz, externe Effekte z.B. durch Umweltverschmutzung zu minimieren. Dazu ist ein öffentliches Bewusstsein erforderlich, das die externen Effekte als Problem erkennt, und eine verantwortungsvolle Regierung, die wie in einer Demokratie einen Anreiz hat, darauf zu reagieren. Gegen lokale Umweltverschmutzung haben die Regierungen in vielen Ländern daher strikte Mengenbeschränkungen oder flexible Emissionshandelssysteme (Cap-and-Trade) erfolgreich eingesetzt. Für das globale Problem der Treibhausgase scheint sich erst allmählich und in einzelnen Staaten ein öffentliches Bewusstsein zu entwickeln, das Regierungen und Unternehmen zu Gegenmaßnahmen anreizen kann.
Der Autor sieht aber ein Problem darin, dass das öffentliche Problembewusstsein oft weniger auf wissenschaftlicher Erkenntnis beruht als auf irrationalen Ängsten. Als Bespiele führt er den Widerstand gegen Kernenergie und genveränderte Organismen an. Hierzu hätte ich mir auch ausführlichere Angaben und Quellen gewünscht.
Als wohl größtes Problem sieht er, dass sich die Erfolge der wirtschaftlichen Entwicklung stark auf einzelne Regionen und Bevölkerungsgruppen konzentrieren, so dass eine Spaltung der Gesellschaft („Disconnection“) entsteht. Als Lösung appelliert er grundlegend für mehr gegenseitiges Verständnis.
Trotzt der genannten kleinen Mängel gebe ich vor allem für die gute Darstellung der Effizienz der Marktwirtschaft 5 Sterne.
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T. E.Reviewed in France on January 13, 20205.0 out of 5 stars Lecture indispensable
De bonnes nouvelles nous arrivent sur notre planète !
Bref: Nous avons fait des progrès technologiques incroyables. La situation s'améliore chaque année. Les défis demeurent mais nous sommes plus que prêts à les relever.
Jonathan RReviewed in the United Kingdom on October 29, 20195.0 out of 5 stars Fascinating insights into how our world is changing
For those interested in improving how we treat the planet and exploit it less, I suggest you read this book. It tells a counter-intuitive story of how forces such as capitalism and technology that previously may have propelled us the wrong direction (pollution, species extinction, habitat inhalation etc.) are now conspiring to help us ‘tread more lightly’ on the planet’s surface. The combination of these forces as well as public awareness and responsive government is leading to a dramatic dematerialisation in rich countries. America is post-peak in many of the principal materials used to power its economy and the lives of its citizens. Understanding how this came about and what it means for future policy is fascinating.
This book unwraps a lot of surprising positive insights (improvements in both the human condition and the state of nature) but Andy doesn’t shy away from the challenges. He embraces the difficulties facing us in areas such as climate change and social inclusion and provides intelligent analysis on effective ways we might begin to tackle them.
Our human intuition is brilliant but buggy (as McAfee described with Brynjolfsson in other books). Protecting our environment is too important a task to entrust to our intuition (no matter how well intentioned). That’s why it behoves us all to rigorously understand the facts and trends that are making the biggest impact. More From Less does that brilliantly.

