To get the free app, enter your mobile phone number.
More Than They Promised: The Studebaker Story Hardcover – November 1, 2000
Frequently Bought Together
Customers Who Bought This Item Also Bought
From Library Journal
Copyright 2001 Reed Business Information, Inc.
"Thomas Bonsall, a well-known author among antique car enthusiasts, brings considerable knowledge of automobile history to this telling of the rise and fall of the Studebaker Corporation, a company whose history spanned over a hundred years. This is not the first history of Studebaker, but readers will find information not covered in other histories of the company."Business History Review
Top Customer Reviews
Particularly interesting was the postwar era, especially after the disasterous merger with Packard. It SHOULD have worked, but in reality it was a total failure. The Sherwood Egbert era was very well detailed with his last-ditch efforts to save the automobile operations of what had by then become a conglomerate. At the time of their death, cars were but a small part of the empire.
I am fascinated by the Studebaker story, although I was only 8 years old when the last Studebaker was produced. I have often wondered what would have happened had they survived. Would they have survived the increasingly oppressive government safety and emission requirements? Would they have survived the fuel crises of '73 and '79?
I have had the pleasure of visiting the Studebaker National Museum in South Bend, IN. Having seen these beautiful cars, particularly the "Loewy coupes" of 1953-55, I couldn't help but draw the conclusion that Studebaker was too far ahead of their customers.
Even if you are not a "car geek" as I am, you would likely enjoy reading "More Than They Promised".
The chapter on the Avanti is a marginal addition to the narrative but the last chapter on why Studebaker failed is excellent. The author points out that most readers of auto industry history focus their interest on product and forget the impact of other factors such as competitors' actions, shifting consumer taste, and the health of the overall economy. The role of the UAW in Studebaker's demise is also presented clearly.
The book is well laid out with enough photographs to keep it visually interesting without being overwhelming.
Lost on many is the fact that Studebaker was America's oldest vehicle manufacturer at the time, yet its board of directors chose to give up. Should be required reading for business school MBA's.
Most Recent Customer Reviews
A hard look at how easy a story that should have a happy ending can go South and take its investors and what was once a decent product with it.Published 3 months ago by bernie lafaut
Very poor photos, some good factual information though not the best book on this topicPublished 11 months ago by Steven Zimbelman
For an old car enthusiast and history buff, this is a wonderful book. Well researched and well written. Best all around history on the subject.Published on February 3, 2014 by Harold C Hermann
Good book to read for the auto buff that delves into some of the details of Studebaker and there acquisition by PackardPublished on January 21, 2014 by damien
Great but there will be times you might fall a sleep when it gets wordy.
I'm glad I purchased it