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About Morgan Brown
Morgan Brown is a growth product manager at Facebook and a startup marketing veteran with more than 15 years helping early stage companies find traction and breakout growth. With his MBA from the startup school of hard knocks, and a passion for uncovering what makes some companies grow and others fizzle, Morgan puts his expertise in digital marketing to work for businesses of all kinds. When he’s not helping companies grow, he loves to spend time with his wife, Erika, and kids, Banks (10) and Audrey Grace (9), read, travel and cheer for the New York Mets.
Morgan grew up in Avon, Connecticut, with a fascination both with computers, his first a Tandy TRS-80 when he was 8, and marine life, which led him to leave Connecticut after high school to attend UC-Santa Barbara to study Zoology. With the rise of the Internet, computers won out when Morgan took his first job at a startup in 1999 at SalesMountain.com, from there he worked at a digital marketing agency, honing his marketing skills on key accounts, and then moving to the startup world again to grow venture backed startups such as TurnHere and ScoreBig. Prior to Inman, Morgan held interim growth lead roles with Y-Combinator backed TrueVault, GrowthHackers.com, Qualaroo, and the startup accelerator, Science. Morgan writes regularly at morganbrown.co and Twitter at twitter.com/morganb. His latest fascination is Snapchat, where he shares growth insights at snapchat.com/add/morganb180. Morgan resides in Laguna Niguel, California with his family and their dogs, Holly and Dixie.
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It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs.
So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.
Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
So how have companies like Uber, Square, Snapchat, Evernote, Hubspot, Github and Yelp grown? See for yourself in this ebook packed with the most in-depth case studies on exactly what strategies these companies used to unlock massive growth.
Case studies included are:
Each case study shows you the specific strategies (we call them "growth engines") that these companies used to grow, both in the early stages and later in their development. From the growth hacks they used, to the unique growth playbooks they employed, you won't find a more detailed look at how startups achieve growth than through these case studies.