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Motion Graphic Design: Applied History and Aesthetics 2nd Edition

4.5 out of 5 stars 8 customer reviews
ISBN-13: 000-0240809890
ISBN-10: 0240809890
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Editorial Reviews

Review

In these pages, you will find a rich understanding of the history, theory and practice of motion graphics. -- Jakob Trollbäck, Trollbäck + Company

From the Back Cover

Improve the aesthetic and communication qualities of your motion graphics. Reach beyond technical craft skills with this multimedia examination of the essential elements of the art, which includes: Foundation: Realize the artistic expression of pioneering artists from film, television, interactive media, and immersive environments as they combine the principles of painting, traditional graphic design, and the dynamic visual language of cinema. Technique: Develop an understanding of motion literacy, kinetic images and type, and the pictorial and sequential aspects of composition and choreography. Principles are presented with contextual examples and suggested assignments to challenge you artistically. Inspiration: Hone your design and communication techniques with a comparative study of world-renowned designers and state-of-the-art professional and student work presented on the accompanying DVD. Process: Distill your own set of guidelines for planning and conceptualization, animating, compositing and sequencing motion graphics from informative case studies that illuminate how leading designers formulate ideas and solve problems

Note to Kindle customers: DVD materials can be found on the companion website http://booksite.focalpress.com/companion/9780240809892/

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Product Details

  • Paperback: 432 pages
  • Publisher: Focal Press; 2nd edition (February 26, 2008)
  • Language: English
  • ISBN-10: 0240809890
  • ISBN-13: 978-0240809892
  • Product Dimensions: 9.6 x 7.5 x 1 inches
  • Shipping Weight: 2.6 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,482,713 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Cem Gül on December 8, 2008
Format: Paperback
I got almost every book you can find when you search "motion graphics" words in amazon.com
This is the book which really tells what the hell motion graphic design is. I teach motion graphics and visual effects at Maltepe University/Istanbul. I already recommended to my students and do recommend to all students or professionals from all over the world. This is not an After Effects Course but number 1 motion graphic design source to take the job serious.
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I used this as a textbook for one of my classes that I teach. It was a great tool in helping the students understand the history and the many different avenues for motion graphics work. The book is full of colorful examples in both print and the companion DVD. It also contains information on design principles for both still and motion graphic work. I consider it a great resource for anyone interested in learning how to successfully create motion graphics. This is not a software specific book, but a general knowledge approach. I highly recommend you taking a look into this book if you are interested in motion graphics, or just want a refresher on some design aspects you may be overlooking.
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This book is fantastic! As soon as I opened it I was impressed as the whole thing is in full-color, and when you are dealing with motion graphics it makes a huge difference in comprehension of your communication. The theories and ideas put forth in this book are essential, and the fact that they are based on REAL television/film projects only makes them that much more effective.

I highly recommend this book for anyone with even a passing intrest in motion graphics. It's not a 'follow along' book, but gives you the fundamental ideas on what makes motion graphics engaging.
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Jon's done a terrific job with this stunning new book, which is packed with a wide variety of examples from network station idents, movie graphics design and much more.

What I liked best about this book is:

+ packed with tons of color photos, the most photo-packed, professional, slick and well illustrated book I've seen on the topic
+ wide variety of examples discussed and annotated, from broadcast station logo work to movies and much more
+ features examples and discussions of works from top design shops, like Blur and others
+ concise, accurate, insightful treatment of content: he's on target with his comments and I learned a lot about how the artistry plus creative design process works, with cutting edge examples
+ current and professional content; not dated, very topical and timely

In short, his book is to "how to do motion graphic design right" what the Meyer's books on how to use AE are, for the industry. Exceptionally well done book and one of my top 2-3 favorites, of dozens I have on the topic.

Well done, Jon - thanks for putting this together, and for producing such a professional, well thought out and illustrated resource. A "must have" for any of us who are learning and refining our craft in motion graphics design work. A+++! Get this book now.

-Ken
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