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Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act! Hardcover – January 9, 2009
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From the Back Cover
COMMUNICATE YOUR VISION―AND INSPIRE ACTION!
“How do you increase the forward momentum of your company? How do you get your people excited about helping you implement your vision? Learn how to Motivate Like a CEO. Suzanne Bates will help you discover how you can be the catalyst for your organization’s future success. What a great book.” -Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur
"Motivate Like a CEO tells you why, then how to motivate an organization. It is well written, clear and motivating both for the experienced CEO and the new leader."
-Robert Chappell, CEO, Penn Mutual Life Insurance Company
"If you're a leader who wants a high performance team, make this book your 'bible!'"
-Christine Comaford, Business Accelerator, Mighty Ventures and New York Times bestselling author of Rules for Renegades
“Suzanne Bates insightfully goes against the current models of business, based mainly on financial stimulus and behavioral response, and illustrates the importance of people rather than institutions. In a nutshell, this book is important, because it’s about people connecting.”
-Charles H. Green, co-author of The Trusted Advisor
“Motivate like a CEO is chock full of great ideas and strategies. Suzanne Bates has written a valuable guide that will not only help leaders to inspire others but also will help them get their own batteries recharged.”
-Diane Hessan, CEO, Communispace Corporation
"A 'must-read' for anyone who is, or aspires to be in a position of high leadership."
-Chuck Wright, former Senior Executive Vice President, Chief Agency and Marketing Officer, State Farm Insurance Companies
About the Author
Suzanne Bates is an executive coach, author, speaker, entrepreneur, and former award-winning television news anchor. As president and CEO of Bates Communications, she shows leaders how to get business results through better communication.
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What I love about Suzanne Bates' "Motivate Like a CEO" is that she makes you really think about what motivates others, and then gives you specific tools to do so. The first chapter, "Eight Principles for Motivating Others Through Communication" is worth the price of the book. These principles include: Identify a clear purpose; communicate a powerful mission; learn what motivates others; make a personal connection; and make the conversation about them. The rest of the book has great chapters which spell out a series of communications techniques and strategies to engage and motivate the people in your department or broader organization.
"Motivate Like a CEO" is well written, engaging, and full of excellent examples and cases. If you are in any kind of leadership position, whether in a small team or at the top of a large enterprise, this is a must-read.
The first chapter resonated a lot with me. The gist of the message is summarized by one of the quotes, "Purpose is necessary, critical to a happy, healthy, and successful life". The message is that purpose is essential for motivation. The challenge is that people are motivated by different things. People work for a pay cheque but they live for a purpose. The first step in leading an organization is to be in touch with your own purpose.
The second chapter talks about the eight principles of motivating others through communication. In her previous book, Bates wrote "Speaking Like a CEO" and much of her topic was on communications. This book further re-emphasizes that with eight principles which include:
1) Begins with you -- your purpose and passion.
2) Communicate a clear powerful mission.
3) Learn what motivates people.
4) Make personal connections with others.
5) Make the conversation about them (like Stephen Covey's first law -- Seek first to understand).
6) Praise recognize and reward.
7) Walk the talk.
8) Empower people (I am big on this one. I don't believe any organization is scaleable unless people are empowered to do the right thing). Any leader is very limited if they expect to control and do everything themselves.
The book has exercises on how to discover your purpose; how to connect with people to purpose; link the what with the why, etc.
The book absolutely needs to be written. It is clear that good leaders need to inspire people and the book gives a lot of the reasons why they need to be inspired and some examples on how some people were inspired. I think in some cases it is harder to put into action some of the ideas in real-life.
I found the book to be an easy read and very well laid out. I like the summaries at the end of the chapters and you could read just the insert boxes to understand the book.
It is a good, well written book for any leader.
"There's no question that we're facing one of the most challenging economic climates we've seen in a very long time. But like the international airport I run in Boston, successful CEOs must lead their organizations in all kinds of weather. And Suzanne Bates has written a book for all seasons. Especially in difficult economic times like these when employees are understandably anxious, Motivate Like a CEO is an indispensible guide that provides practical, common sense advice for CEOs looking to unlock their full potential as leaders. In order to help their organizations achieve peak performance when morale may be low, CEOs need motivating like everyone else. Bates has done that with an energy and upbeat style that is infectious. America has weathered recessions before and will again. Bates' book is a must read for CEOs who understand that getting back on track will take leaders who know their people and their needs and what it takes to help them perform at their very best."
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