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Motivating the "What's In It For Me?" Workforce: Manage Across the Generational Divide and Increase Profits Hardcover – May 18, 2007
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From the Inside Flap
All generations are not alike. While Baby Boomers base their vision of professional success on climbing hierarchical corporate ladders, Gen-X and New Millennial workers view success quite differently. These younger workers care little for tradition, placing a higher value on individuality, personal freedom, and the professional flexibility and creativity it takes to succeed in a globalized economy.
This generational divergence creates a communication challenge for many of today's managers. The promise of slowly climbing the company ladder no longer has the motivational force it once did, and the traditional management structure is quickly slipping into obsolescence. Younger workers are less loyal to their organizations, quicker to adapt to cultural and technological changes, and more possessive of their free time.
In Motivating the "What's In It For Me?" Workforce, Cam Marston reveals how to diffuse the conflict between managers with one set of expectations and employees with another. He shows managers how to deal with differing generational expectations regarding promotions, incentives, recognition, and prioritization of work itself, bridging the gap between managers raised in one tradition and workers raised in another.
Based on his long experience consulting with and interviewing managers and workers of every age, Marston provides detailed guidance on motivating every employee to achieve peak performanceno matter what generation they belong to. Packed with guidance on bringing the generations together to achieve organizational success, this practical guide offers concrete steps for solving generational problems in any workplace.
It takes more to motivate today's "What's In It For Me?" workforce, but connecting with younger generations is vital for any manager's successas well as any organization's. Marston helps you bridge that gap, so you can get more out of every worker, no matter their age and attitude.
From the Back Cover
Advance praise for Motivating the "What's In It For Me?" Workforce
"The information on leading and managing generations found in this book is invaluable to all executives today. The war for talent has become increasingly fierce. Attracting and retaining this talent is critical to a successful global company. This book is a masterful tool for developing the skills required for managing multigenerational teams. It is a must-have for executives at all levels who are responsible for a company's greatest asset: its people."
Phebe Port, Vice President Global Management Strategies,The Estée Lauder Companies
"Motivating the 'What's In It For Me?' Workforce has given our managers good ideas about leading the different generations in our workplace, particularly the New Millennials who we at Enterprise are especially reliant upon to grow our business every single day and, ultimately, become our company's future leaders."
Marie Artim, Assistant Vice President Recruiting, Enterprise Rent-A-Car
"After Marston presented to our management group, approximately 400 individuals, and after we responded to the clamor for his book, it became commonplace to hear people discussing solutions to problems based on generational considerations. There aren't many people discussions that occur today where we don't at least consider differences between Baby Boomers, Millennials, etc. He really changed our way of thinking!"
Anne Donovan, U.S. HR LeaderSystems and Process Assurance, PricewaterhouseCoopers
"If you ever had any doubt that generational differences have an impact on go-to-market strategies, Marston's book, Motivating the 'What's In It For Me?' Workforce, provides thought-provoking realities you need to consider. This is a must-read . . . At our Sales Leadership Conference, Marston gave our top sales managers actionable ideas on how to gain better understanding of what drives today's workforce to take direct action and deliver exceptional results."
Damian A. Thomas, General ManagerCorporate Sales Leader, General Electric Company
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Top Customer Reviews
As someone from Generation X, I was thrilled to find that this book was written by someone from my generation. Marston has clearly experienced the same types of conflicts in the workplace that I do, and he uses many examples to illustrate the sources of conflict.
Not only do I enjoy this book so much that I can't stop talking about it to my friends and co-workers, but I've encouraged my colleagues to make some policy and procedure modifications based on what I've read. I really hope that everyone I work with reads this book because it will help us all to understand each other, and, therefore, work together more productively.
By Marston's definitions, I am just barely a Boomer (almost Gen X myself), but by looking at my own values and having some frank discussions with my younger employees, I can tell you that his observations about how generations see the world and the workplace are dead on, at least for our small sample.
I made a bullet list of the high points of this text and started treating my employees this way. One couldn't take the heat and left. The other three have responded extremely well. In short, it works!
I can't recommend this book highly enough!
Most Recent Customer Reviews
another book for those experiencing generational challengesPublished 18 months ago by Ellen Copeland
A great book for research on the generations in the workforce.Published on August 14, 2014 by Gayle Kearns
I have purchased a number of books from you to help me be the best manager I can be and this was one of them.Published on January 15, 2014 by Christine Barndt
I ordered this book to use as a resource to create a training presentation at my workplace. I had seen Cam Marston in person at a conference in 2005. Read morePublished on April 5, 2008 by Sheila Gray