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The Motley Fools Rule Breakers Rule Makers : The Foolish Guide To Picking Stocks Paperback – January 14, 2000
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From Publishers Weekly
Copyright 1999 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
Because the Gardner Brothers no longer believe in most of the methods outlined in this book, I don't think they could recommend it. I personally can't recommend it, unless you want to read it as a history book, a reflection on stock picking from the late nineties.
As of April 2003 I felt compelled to add to this review; the Gardner Brothers have discontinued their Rule Maker/Rule Breaker online portfolios and for all intents the philosophies that this book presents. I think it is wrong for this book to be in publication and sold by Amazon when it is no longer represents what the authors believe. Please be strongly advised the authors are not practicing what is written in this book and haven't for some time. This is now only a history book, you should not buy it except for that reason.
Now, veering from my review, I'd like to humbly suggest that the reviewer immediately below me missed the point on Boston Chicken, and that the true point doesn't conflict with the Fool's thesis. What David Gardner was saying was that Boston Chicken's business model was flawed, that their main business was lending money to "area developers", who would open Boston Markets in their region; Boston Chicken would then take a slice of revenues and collect interest. However, all this model did was encourage the area developer to open more outlets than the region could support, so that they could generate revenue to pay off their debt. Thus, each Boston Market in the area was eating into the sales of every other Boston Market; same store sales dropped, and the overhead involved in having so many outlets buried the company. The more Boston Markets that were opened in each region, the closer the company came to bankruptcy. THAT was what David Gardner objected to about Boston Chicken, and that's what caused the company's demise. In no way is that model similar to Amazon.com or any other company put forth as a "Rule Breaker" in the book.
The first half of the book focuses on Rule Breakers, newer companies that have successfully established a new business model that will emerge as the new standard. The examples are pertinent and interesting to consider. The cases are turned into specific guidelines for you to consider in selecting stocks.
In a time when new business models are created much more frequently than ever before, this is a superb focus for an investment book. I strongly suggest you read and focus on what is said here to select the companies.
The Rule Maker section looks at more mature companies that have such market power that they can create a successful future for themselves. The main benefit is that it may be easier to sleep with a portfolio full of these stocks because they are typically not as volatile and as high priced.
I particularly liked the appendix where 12 companies (AOL, Cisco, Coca-Cola, Dell, Disney, Gap, Intel, Kmart, Microsoft, Nike, Pfizer, and Schering-Plough) are evaluated using the Gardner's methods. This makes it much easier to understand their concept.
People who love the flippant style of the Gardners may not love this book as much as I did. The book is more conservatively written and framed than the usual Motley Fool style.
But where money is concerned, clarity should be selected over humor. I think the Gardner's made the right decision.
If you are interested in stocks that may well grow faster than the market, I suggest this book as a solid way to evaluate the potential candidates. The book compares well to other books that look at this same question, being more specific and helpful.
Most Recent Customer Reviews
Great book to expand you knowledge of stock investing and what to watch out for from brokers and the media.Published 20 months ago by R. Rensing
Despite the 2010 reprint date, this is essentially the same book that came out in the late 90s. A lot has changed since then, so many of their specific examples are dated. Read morePublished on June 11, 2014 by Aaron
The only thing wrong with this book is it ends the trilogy I have so enjoyed. But work with The Fools has just begun. This week I buy my first stock! Read morePublished on May 5, 2013 by Kenneth I. Hart
Just intellectual enough too keep one's attention.
Some really great investing trivia.and history.
Kept my interest continuously. Read more
This is a pretty good book. I specifically liked the section of investing in rule breakers. These are the companies that possess some type of advantage over competitors such as the... Read morePublished on August 12, 2009 by Mariusz Skonieczny
The best investment advice I received from buying and reading this books was do not waste anymore money on the Motley Fools books. Read morePublished on February 13, 2008 by Brad Levi
This book provides a nice method for picking two kinds of promising stocks: rule-breakers, the next cisco, microsoft, or amazon; innovative, up and coming companies with enormous... Read morePublished on June 27, 2006 by Q
This book is amazing - essentially makes the point that in good companies, one should buy stocks any ANY price. Read morePublished on November 2, 2005 by Book Fiend