Top positive review
43 people found this helpful
Educational, Enriching, and Amusing
on November 26, 1999
The Motley Fool awakened me to the fact that I can effectively manage and invest my money; Rule Breakers, Rule Makers gave me the confidence (and criteria) to choose the companies in which I want to invest. Especially commendable is Tom Gardner's Rule Makers section, which outlines easily understood and applied means by which the business world's "cream of the crop" can be identified-- I've already used it to good effect in my own portfolio. I wouldn't recommend this book to a beginning investor (start with the Gardners' earlier books), but the notion that the individual is capable of and better off managing their own investments is both radical and long overdue. Kudos to the Brothers Gardner.
Now, veering from my review, I'd like to humbly suggest that the reviewer immediately below me missed the point on Boston Chicken, and that the true point doesn't conflict with the Fool's thesis. What David Gardner was saying was that Boston Chicken's business model was flawed, that their main business was lending money to "area developers", who would open Boston Markets in their region; Boston Chicken would then take a slice of revenues and collect interest. However, all this model did was encourage the area developer to open more outlets than the region could support, so that they could generate revenue to pay off their debt. Thus, each Boston Market in the area was eating into the sales of every other Boston Market; same store sales dropped, and the overhead involved in having so many outlets buried the company. The more Boston Markets that were opened in each region, the closer the company came to bankruptcy. THAT was what David Gardner objected to about Boston Chicken, and that's what caused the company's demise. In no way is that model similar to Amazon.com or any other company put forth as a "Rule Breaker" in the book.