- Paperback: 332 pages
- Publisher: BookSurge Publishing; 15 edition (February 26, 2007)
- Language: English
- ISBN-10: 141966087X
- ISBN-13: 978-1419660870
- Product Dimensions: 7 x 0.8 x 10 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 4.6 out of 5 stars See all reviews (12 customer reviews)
- Amazon Best Sellers Rank: #226,155 in Books (See Top 100 in Books)
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Mountain Dew: The History 15th Edition
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Top Customer Reviews
third best selling soft drink. The book calls the story "a Hatfield and
McCoy feud of the braggin' rights to Mountain Dew" and now I understand
exactly what they mean. This could easily be the basis for "Oh Brother How Art Thou II".
A true story where the main characters were hard working, hard drinking bottlers ... but they are also some of the quirkiest, funniest hillbillies I've ever met.
The book is an extremely interesting read whether you care about Mountain Dew or not. I would recommend it to anyone. The story, Mountain Dew, could easily pass as one of the most entertaining case studies I've read. The book is very well researched, well documented and includes great old B/W pictures from the early years of bottling.
Oh yeah ... I also wanted to know more about how Pepsi markets Mountain Dew today. And I did. I learned all about Code Red, Livewire, Amp etc ... I even learned what happened to Mountain Dew Code Blue.
Overall, a great read !!!
Mr. B's father was the fine individual who developed the formula for Mountain Dew, the carbonated one. The formula for the distilled one was being sorted out by the Hatfields and McCoys until they ran out of people, not Dew.
The first of this series was a comprehensive look at Mountain Dew Collectibles, a history through its Advertising. It hinted at a back story that had not yet been told and, you might say, whetted the thirst for another draw at the jug. And here it is: the complete History of The Dew from the days of it's creation at Tri-City Bottling Co. to the Pepsi Dew at your local supermarket.
Rarely are we afforded an opportunity to witness the past development, and secrets, of a world famous product from the inside, from the knowledge and perspective of those who created and developed this 65 year old drink. Even if you've never had a Mountain Dew, unlikely, or never collected anything except memories, it's still a great story and a good one to add to your collection, of memories or stories.
Mr. B is an excellent writer who never loses focus of his goal to inform, more than entertain. The subject, distilled or carbonated, has always been the entertainment. As a result we enjoy a crisp, clean prose that is an effortless read. This is partly due, I'm told, to excellent editing by a Kentucky babe on a Texas beach sipping a little Dew on Dew. As a warning: in the Moonshine Belt this is not considered a mixed drink but a propellant, guaranteed to edge your energy drink into the slow lane.
I think you'll enjoy the true story of Tennessee's legal version of Kentucky hooch. All due respect to the Tennessee moonshiners who may have missed Hazzard.
Thank's Mr. B for another excellent book. I look forward to the next. Oh, and give my regards to Dr. Enuf.
Most Recent Customer Reviews
My brother called this the best gift ever. I got it for him for the holidays. He likes drinking Mountain Dew so I thought he would like this book.Published 19 months ago by Shannon Mazurick
As a my dew collector this book. Is one of the best resource book for information and value for mt dew !Published on April 11, 2014 by forrest doble
I bought this book for my husband for Christmas this year. (He hasn't opened it yet, so I can't tell you what he thinks of it) I briefly read parts of the book. Read morePublished on December 20, 2011 by C. Nelson
An excellent source of information on Mountain Dew and the history surrounding this much loved lemony citrus sugar and caffeine drink.Published on August 18, 2008 by Thomas Schramm