Aesop for Entrepreneurs combines the storytelling of Aesop’s ancient fables, a treasure of Western civilization, with lessons on modern entrepreneurship and provides guidance on how to start and operate a successful business venture.
This book series encourages reflection and offers lessons that are important for success as an entrepreneur. Aesop’s stories are more than only children stories or moral lessons, they’re also a wonderful experiential learning roadmap for acquiring the pragmatic mindset, skills and entrepreneurial drive to successfully build and manage a new business venture. As in the real world, Aesop’s characters are confronted with difficult challenges and problems which they must overcome with the help of creative, critical, tactical and strategic pro-active thinking essential to value opportunity discovery and wealth creation.
Storytelling is a powerful vehicle for conveying understanding, insight and purpose; and metaphor and image help stimulate active and divergent thinking, inspire ideas, motivate action and empower our creative minds.
The new illustrations capture both the action of the fables and the spirit of entrepreneurship. May Aesop for Entrepreneurs bring you practical insight, joy and fun; serve as a guide for reflecting on important aspects of starting and operating a successful business venture; stimulate ideas which you can turn into unique wealth creating value propositions; and of course fulfill your personal needs, passions and dreams. Eureka!
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Alexander F. Goldsborough is an serial entrepreneur, a Business School Associate Professor of Practice, an artist, a proud father, a lifelong learner.