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Mr. Broadway: The Inside Story of the Shuberts, the Shows, and the Stars Hardcover – March 1, 2012
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This posthumous memoir by Mr. Schoenfeld, who led the Shubert Organization for more than 35 years, gives readers a front-row (and backstage) view of the Shubert brothers zany reign over Broadway during the first half of the 20th century, as well as a detailed account of the business's subsequent reorganization and Mr. Schoenfeld's own experience with hits (including 'A Chorus Line' and 'Cats') and occasional misses. . . . He settles some scores. He unabashedly takes credit where it is due. He delivers a primer on how Broadway works. --New York Times
More than any other single individual, Schoenfeld turned the Great White Way into a business and a brand that extends across the world. . . . In the 1970s, when Broadway could easily have gone bust for good, Schoenfeld helped bring about 'A Chorus Line' (which ran for 15 years) and then 'Cats,' whose apt slogan was 'now and forever.' The tourists came back, Midtown got cleared up (mostly at Schoenfeld's behest) and Broadway was, for the first time in years, awash with cash. It never has looked back. --Chicago Tribune
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For Mr. Schoenfeld to name two of the Organizations best playhouses after his partner and himself while they were still alive (to hear him tell it HE didn't do it it was an appreciated tribute from his underlings) raised eyebrows - to call his memoir "Mr. Broadway" merely seems hubris. Certainly the subtitle, "The Inside Story of the Shuberts, the Shows and the Stars" is much more promising and the first chapters examining Mr. Schoenfeld's fascinating youth and rise to a powerhouse position in a legal community which still blatantly discriminated against those of his faith is essential reading for all in the theatre or out. There's much there to be justly proud of right up to the self-deprecating story (pages 16 & 17) of his first major case for the Shuberts' main law firm (the famous 1950 Federal anti-trust case) for which he acknowledges he was spectacularly unprepared. "I could move forward in total ignorance, or I could admit that I did not know what I was doing. I chose the former." It's another four solidly interesting (bordering on horrifying) pages and two years before Schoenfeld admits that "In 1952...Read more ›