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Music 3.0: A Survival Guide for Making Music in the Internet Age (Music Pro Guides) Paperback – November 1, 2009
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Top Customer Reviews
I have now held several individuals and groups in thrall, describing his research in detail with business associates and aspiring artists and the one obvious conclusion is that if you are, in fact, an artist determined to make it in today's pirate-happy free-for-all, then this is your essential travel guide. If I were just atarting out, I'd buy it and prepare to be dismayed and outraged, then fueled and determined to follow this treasure map and claim my share of success.
Upon reading this, most of the content was verification of what I have learned from the past 3 years of gigging and managing my own band in Southern California. It also gives more insight to what really goes on, in the past and recently, within the music business. It's written rather generally so any genre of music could benefit from the information. If you don't really know where to start with your band, this is a good book to dip into.
It's an easy read; I finished it within a week.
One major problem that I have with this book is that it LITERALLY repeats itself in different sections. I suppose the information is pertinent to the different sections of the book but c'mon... that just looks lazy. Entire paragraphs and sentences duplicated in later sections of the book??? That's just wasted space and makes me think the author is more concerned with filling the pages than sharing knowledge.
For unknown artists the book introduces (or re-introduces) the concept of a Tribe, and how to respectfully be the artist among this small following of super-fans while working with them to expand the tribe into an audience (which is the dream of most unknown artists). Above all else, the author makes no false promises or grandiose claims. This is not one of those "Guaranteed-Success-Books-In-5-Easy-Steps." The book is sobering and insightful in its musings on the past, present and future of marketing.Read more ›
It is just what it claims to be, a really good guide to doing the music business in the Internet age.
Most Recent Customer Reviews
This is a good book about the music industry because you get the perspective and history by several experienced and working individuals in the music business. Read morePublished on March 20, 2011 by Trina
Very easily understood and well written. Breezed through it and learned some very valuable information pertaining to current affairs. Shipping was very fast.Published on March 15, 2011 by Kevin N.
Purchasing items from Amazon.com has proven to be an excellent way to buy books for college. I commend Amazon. Read morePublished on March 1, 2011 by DeeDee