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Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget (Music Pro Guides) Paperback – August 1, 2014
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''Borg doesn't mess around with diluted ideas and c' mere-buddy-let-me-school-you approaches to this subject; as a professional marketer, he takes his work seriously and presents it as such.'' --Recording magazine
''The book shows music artists how to take control of their own destiny, save time and money, and eventually draw the full attention of top music industry professionals.'' --Music Connection magazine
About the Author
Top Customer Reviews
There's no abstraction here - this book helps you identify and evaluate your strengths, weaknesses, opportunities, and threats to build a brand/business that is unique, realistic, tangible, and targeted to a specific audience via analytics, research, and data. No fluff, no tawdry glamour. This book is designed to be applied. It's wonderful.
It's used as a class textbook for UCLA's Independent Music Production Program as well as for Los Angeles Recording School. Need I say more?
"Music Marketing for the DIY Musician" may be his best book yet and I really consider it a MUST for every musician, regardless of the music genre. Borg does an incredible job in turning a rather complex topic - marketing - into something very appealing. From setting up your career, defining your audience, analyzing the competition and getting feedbacks from brand branding, pricing and promotion strategies...this is a comprehensive guide that tells musicians everything they need to know about marketing themselves the SMART WAY in the music industry of today.
Whether you are about to graduate from music college, are launching your career as an indie musician or have been performing for years, this book is going to boost your marketing efforts.
If I was to recommend a book people in today's music industry should ready, this would definitely be it. HIGHLY RECOMMENDED!
Every serious musician should read and re-read this great book.
Bobby Borg is a music business entrepreneur, a musician who’s performed with major acts, and a university instructor. With his book, you can develop a plan that you can tailor to your particular situation, but is based on the marketing techniques and formulae that are used by major corporations. You’ll get an organized, concise and systematic path to follow. You’ll find innovative steps to take that will surprise you.
Marketing, merchandising, media, branding, finances, booking, marketing plans—every detail is covered clearly. Even the Appendices contain a treasure of well-organized information on resources and a thorough glossary.
Buy it. It will be your DIY companion for many years.
—Ronny S. Schiff
This book is the premier one. It was published in late 2014 by a 25-yr music-industry veteran. I struggle to find titles that compare evenly. Having said that, every work has its strengths and weaknesses:
* The self examination required of realistic marketing planning can lead to negative feelings. It's unfair to lay this at the feet of the book, but the impact is challenging to absorb and so bears mentioning.
* Most independent musicians begin the marketing process with songs or even a CD in hand. The book begins (logically) at inception. Because of this, it can be dry in the early chapters until you catch up to your point in the process.
* The format becomes repetitive at times.
* The book is not less than a college textbook. If you're only up for an online article, there is a lot to parse and disregard.
* A consistent, upbeat tone. The editing is excellent. The layout is complimentary and easy to follow.
* The chapters are topical and robust. Incredibly well-referenced.
* In taking the reader as unknown, the author prompts them to apply marketing principles according to their goals and means. While requiring a greater investment of concentration, the result is a better understanding of where they fit in the music industry and where to focus their efforts.
* Comprehensive treatment of topics lends exposure to what is possible and promotes a better-integrated strategy.
To top it off, the author is gracious. Would I recommend this book to a musician friend? You bet. (4.5/5 stars.)
Most Recent Customer Reviews
This book has been life changing. I've told a few of my co-workers at Apple who are independent artists that this book is mandatory reading. Read morePublished 1 month ago by Amazon Customer
Great book for those who really want to learn how to develop a marketing plan. I recommend it!Published 1 month ago by Fabio M. Garcez
The book is a pretty easy read. Very concise and to the point. It makes it easier for a musician to understand the marketing methods and terminology needed to succeed in a... Read morePublished 1 month ago by Amazon Customer
I was hopping this book could help me as a bassist. Unfortunately this book is meant for singer-songwriters wanting to become famous. Read morePublished 2 months ago by Aguileo Gonzalez
This seems to me like a regurgitation of any standard introductory strategic marketing book, but with much less depth and very little music-specific insight. Read morePublished 3 months ago by Seattle Pam
THE BORG THE BORG!!! It will assimilate your brain!!! Resistance is fu-tile!
Great book, really helped me to get grounded with my creative vision & know how to turn a dreamworld a tangible reality. Highly recommend!Published 4 months ago by Amazon Customer
This book was fantastic. I am currently a graduating student and musician and this book will give me the tools to make a better living in the music industry.Published 4 months ago by Amazon Customer