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Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget (Music Pro Guides) Paperback – August 1, 2014

4.9 out of 5 stars 105 customer reviews

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Editorial Reviews

Review

Of course there are any number of self help books out there but if you are really serious about selling your music (and lest we forget making the music, the fun bit, is no real problem for most musicians, what comes next is equally as important and far more difficult) then this well researched, practical, step-by-step guide to producing a custom, low-budget plan of attack is a must. --Total Music Book Reviews

''Borg doesn't mess around with diluted ideas and c' mere-buddy-let-me-school-you approaches to this subject; as a professional marketer, he takes his work seriously and presents it as such.'' --Recording magazine

''The book shows music artists how to take control of their own destiny, save time and money, and eventually draw the full attention of top music industry professionals.'' --Music Connection magazine

About the Author

BOBBY BORG has over 25 years' experience in music as a former recording/touring artist for Warrant, Beggars and Thieves, and other groups. He teaches at Musicians Institute, UCLA Extension, and Berklee College of Music. Borg is the author of The Musician's Handbook and over 1,000 magazine and blog articles. He is VP of Special Events for the American Marketing Association and founder of Bobby Borg Consulting, where he assists rising music professionals globally.
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Product Details

  • Series: Music Pro Guides
  • Paperback: 368 pages
  • Publisher: Hal Leonard Books (August 1, 2014)
  • Language: English
  • ISBN-10: 1480369527
  • ISBN-13: 978-1480369528
  • Product Dimensions: 8 x 0.8 x 10 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (105 customer reviews)
  • Amazon Best Sellers Rank: #60,496 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Written with care and experience, organized with a systematic and fluid strategy, and chuck full of effective concepts, templates, and real-world examples of marketing techniques that can be adapted to any kind of business in the music industry, this book is an essential for those who are serious about turning their passion into a profitable lifestyle.

There's no abstraction here - this book helps you identify and evaluate your strengths, weaknesses, opportunities, and threats to build a brand/business that is unique, realistic, tangible, and targeted to a specific audience via analytics, research, and data. No fluff, no tawdry glamour. This book is designed to be applied. It's wonderful.

It's used as a class textbook for UCLA's Independent Music Production Program as well as for Los Angeles Recording School. Need I say more?
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Format: Kindle Edition
Bobby Borg is back with another incredible book!

"Music Marketing for the DIY Musician" may be his best book yet and I really consider it a MUST for every musician, regardless of the music genre. Borg does an incredible job in turning a rather complex topic - marketing - into something very appealing. From setting up your career, defining your audience, analyzing the competition and getting feedbacks from brand branding, pricing and promotion strategies...this is a comprehensive guide that tells musicians everything they need to know about marketing themselves the SMART WAY in the music industry of today.

Whether you are about to graduate from music college, are launching your career as an indie musician or have been performing for years, this book is going to boost your marketing efforts.

If I was to recommend a book people in today's music industry should ready, this would definitely be it. HIGHLY RECOMMENDED!
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Format: Paperback
In 1978 I started a band that grew into 4 bands and a full service entertainment agency that served 5 states. All my training was in music and not in business. When one of my partners suggested we hire someone to write a business plan for the tune (no pun intended) of $2000 I thought he was crazy. That business plan proved to be a steal at that price and I used it for over 20 years until I sold the business. I still use it in my college classes when I teach young musicians about the business. Bobby's new book on DIY Marketing contains everything AND MORE than my expensive (and valuable) business plan. It also contains so many things I learned along the way through experience and the school of hard knocks.

Every serious musician should read and re-read this great book.
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Format: Paperback
If you are a singer/songwriter, musician, manager of a band, A&R person—anyone who wants to get ahead in the Music Business—this book is for you! This is the guide to the new music business, where you must have your marketing and media presence in motion before a record company or a club promoter sees you. And, you must have a well-organized DIY plan and Bobby Borg lays it out for you.
Bobby Borg is a music business entrepreneur, a musician who’s performed with major acts, and a university instructor. With his book, you can develop a plan that you can tailor to your particular situation, but is based on the marketing techniques and formulae that are used by major corporations. You’ll get an organized, concise and systematic path to follow. You’ll find innovative steps to take that will surprise you.
Marketing, merchandising, media, branding, finances, booking, marketing plans—every detail is covered clearly. Even the Appendices contain a treasure of well-organized information on resources and a thorough glossary.
Buy it. It will be your DIY companion for many years.

—Ronny S. Schiff
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Format: Paperback Verified Purchase
I read the entire book (267 pages minus appendices) over four weeks. I highlighted, underlined, and wrote notes on almost every page. I collated the notes into a complete marketing plan, according to the book format. And the result was better preparation to promote an independent music project on a limited budget.

This book is the premier one. It was published in late 2014 by a 25-yr music-industry veteran. I struggle to find titles that compare evenly. Having said that, every work has its strengths and weaknesses:

WEAKNESSES
* The self examination required of realistic marketing planning can lead to negative feelings. It's unfair to lay this at the feet of the book, but the impact is challenging to absorb and so bears mentioning.
* Most independent musicians begin the marketing process with songs or even a CD in hand. The book begins (logically) at inception. Because of this, it can be dry in the early chapters until you catch up to your point in the process.
* The format becomes repetitive at times.
* The book is not less than a college textbook. If you're only up for an online article, there is a lot to parse and disregard.

STRENGTHS
* A consistent, upbeat tone. The editing is excellent. The layout is complimentary and easy to follow.
* The chapters are topical and robust. Incredibly well-referenced.
* In taking the reader as unknown, the author prompts them to apply marketing principles according to their goals and means. While requiring a greater investment of concentration, the result is a better understanding of where they fit in the music industry and where to focus their efforts.
* Comprehensive treatment of topics lends exposure to what is possible and promotes a better-integrated strategy.

To top it off, the author is gracious. Would I recommend this book to a musician friend? You bet. (4.5/5 stars.)
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