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Must-Win Deals: How To Close Them (And Why We Lose Them) by [Thompson, Steve]

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Must-Win Deals: How To Close Them (And Why We Lose Them) Kindle Edition

5.0 out of 5 stars 11 customer reviews

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Editorial Reviews

From the Back Cover

"Value is (and always will be) the real currency of B2B selling."

"No search engine can provide the answer to the most important question a customer asks when making a buying decision: Who really understands me and what I'm trying to accomplish?"

"What most sales people don't appreciate is that the risk and uncertainty is magnified on the buyer side. After all, they're the ones committing to spend often huge sums of money."

"With all of the risk and uncertainty on the buying side, why are we on the selling side having a party? Because what we sellers consider 'the show,' buyers view as an achingly slow and often painful prelude to what they consider the main event."

Product details

  • File Size: 2090 KB
  • Print Length: 104 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Value Lifecycle (November 13, 2018)
  • Publication Date: November 13, 2018
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B07JQTKJ36
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #162,821 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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11 customer reviews

5.0 out of 5 stars

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November 29, 2018
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November 16, 2018
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December 31, 2018
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