From the Back Cover
"No search engine can provide the answer to the most important question a customer asks when making a buying decision: Who really understands me and what I'm trying to accomplish?"
"What most sales people don't appreciate is that the risk and uncertainty is magnified on the buyer side. After all, they're the ones committing to spend often huge sums of money."
"With all of the risk and uncertainty on the buying side, why are we on the selling side having a party? Because what we sellers consider 'the show,' buyers view as an achingly slow and often painful prelude to what they consider the main event."