- Paperback: 256 pages
- Publisher: Orange Frazer Pr (October 1, 2008)
- Language: English
- ISBN-10: 1933197501
- ISBN-13: 978-1933197500
- Product Dimensions: 5.9 x 0.6 x 8.9 inches
- Shipping Weight: 13.6 ounces (View shipping rates and policies)
- Average Customer Review: 3 customer reviews
- Amazon Best Sellers Rank: #5,189,541 in Books (See Top 100 in Books)
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My Biggest Mistake and How I Fixed It Paperback – October 1, 2008
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My Biggest Mistake... is a must read and will surely find a place as a permanent desktop reference for both aspiring entrepreneurs as well as experienced professionals in either large or small companies. --Michael Feuer co-founder OfficeMax
While you can t eliminate all risk when starting a business, trial-and-error entrepreneurship is not only costly, unproductive and more than a little stressful, it is totally avoidable. Smart aspiring entrepreneurs and new business owners who ve taken their lumps and are willing to change their ways (my mom taught me that hard heads make soft behinds) will make reading My Biggest Mistake...And How I Fixed It: Lessons From the Entrepreneurial Front Lines  a top priority.
Pledger s book, like her column in The Cleveland Plain Dealer that inspired it, is based on a simple proposition: Suppose you could get successful, established entrepreneurs to talk about the biggest mistake they ever made while launching or managing their business, and how they survived that misstep? The result is ample proof of the proverb that the best teacher is not experience, but other people s experience. The entrepreneurs profiled in My Biggest Mistake... provide invaluable lessons to entrepreneurs who have figured out that there s no need to stick their hand in the fire to know that it s hot they can take the word of established entrepreneurs who got scorched and lived to tell the tale. --Alfred Edmond Jr. is the editor-in-chief of BlackEnterprise.com
If there s anything that comes through in this book, it s that small business owners have the same issues no matter where they are. They all make mistakes and the ones who learn from them grow.
This book is ideal for the small business owner and entrepreneur. I would also recommend this book to suppliers who sell to and service small businesses. I gained a surprising amount of insight as to what was important to small business owners and how they solved problems and made decisions.
A  Harvard Business Review Study found that only 22% of first time entrepreneurs succeed. That means that 78% fail. That same study also found that the more they try, the more successful they become. The issue isn t whether they fail or not. Failure is almost a given. The issue becomes, did they learn from their mistakes? That s why you need to read  My Biggest Mistake. --Ivana Taylor- Small Business Trends
About the Author
About the Author
Marcia Pledger has been a journalist for 20 years. At the Plain Dealer she writes monthly columns on start-ups and women in business, a weekly column My Biggest Mistake, and an online column on business etiquette. She has been a correspondent for Money Magazine for the last 14 years and speaks to organizations throughout Ohio. She s a graduate of The University of Missouri and has been acknowledged by the Associated Press, the Society of Professional Journalists and the
National Association of Black Journalists. Marcia lives in Cleveland, Ohio with her husband and daughter.
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Top customer reviews
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