My Life in Advertising

by Claude Hopkins (Author)

15 customer reviews

ISBN-13: 978-1478347330

ISBN-10: 1478347333

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“My Life in Advertising” is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic “Scientific Advertising”). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, “My Life in Advertising” is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.

My Life in Advertising

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Editorial Reviews

About the Author

Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measurable and justify the results that it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce "reason-why" copy. He believed that a good product was often its own best salesperson, and as such he was a great believer in sampling. To track the results of his advertising, he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients advertising spend. His classic book, "Scientific Advertising," was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932. Charles Duhigg credits Hopkins with popularizing tooth brushing, as a result of Hopkins' campaigns for Pepsodent.

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Product details

Paperback: 132 pages
Publisher: CreateSpace Independent Publishing Platform (August 1, 2012)
Language: English
ISBN-10: 1478347333
ISBN-13: 978-1478347330
Product Dimensions: 6 x 0.3 x 9 inches
Shipping Weight: 9 ounces (View shipping rates and policies)
Average Customer Review: 4.9 out of 5 stars See all reviews (15 customer reviews)
Amazon Best Sellers Rank: #857,926 in Books (See Top 100 in Books)
- #797 in Books > Textbooks > Business & Finance > Marketing
- #5544 in Books > Business & Money > Marketing & Sales > Marketing
- #17338 in Books > History > Europe

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Customer Reviews

4.9 out of 5 stars

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Top Customer Reviews

I Had My Doubts Because It's Old...But....

ByAmazon Customeron December 8, 2011

Format: Kindle EditionVerified Purchase

....But I trusted the fellow who recommended it to me, so I risked ninety nine cents for the Kindle edition and won a gold mine of experiential knowledge that anyone who writes copy for the web or advertising for other media should be willing to sacrifice heavily for.

The book is old, but Mr. Hopkins' insights, that he gained through lots of hard work, and trial and error are timeless because people are the same today as they were at the turn of the 20th century.

The reader has only to make a minor mental adjustment to follow some of the wording that seems unusual today, and to make adjustments for the modern human attitude and technology.

I highly recommend this book to anyone who has to persuade people to buy their, or someone else's product or service. This book will shorten the advertiser's or student's learning curve significantly. If you're finished learning, you won't need this book.

0Comment 9 people found this helpful. Was this review helpful to you?YesNo

Every copywriter must read this book!

ByMarsManon January 21, 2017

Format: Kindle EditionVerified Purchase

Fantastic book. If you read Scientific Advertising and enjoyed it, you'll absolutely love this book. It tells the story of how Claude Hopkins started out as a copywriter. And in that story he talks about the origins of the principles he lays out in Scientific Advertising.

0Comment One person found this helpful. Was this review helpful to you?YesNo

Refreshing reading

ByAnthonyon June 12, 2016

Format: Kindle EditionVerified Purchase

excellent book replete of time-less principles for life and business. Highly recommended for the experienced copywwriter or for the beginner, for the small business owner and for the large corporate marketer

0Comment 2 people found this helpful. Was this review helpful to you?YesNo

Timeless selling principles

ByCarmen Estradaon January 4, 2017

Format: Kindle EditionVerified Purchase

Though the writing style seems outdated, the principles described in this booklet are timeless, priceless and forever fresh and applicable. The suggestions are very practical and transferable to today's business environment.

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Great book; timeless business truths...

ByCatfishon May 3, 2011

Format: Kindle EditionVerified Purchase

This book was written 70+ years ago and every basic concept on advertising/marketing still applies today. Advertising, marketing, media, etc., have certainly evolved and become far more sophisticated during that time but human nature hasn't changed. This book is a primer on all the basics of advertising and data-driven marketing and is an interesting read as a pseudo-biography as well. At $0.99 for the Kindle you can't go wrong.

0Comment 5 people found this helpful. Was this review helpful to you?YesNo

ByWhatziton January 10, 2013

Format: Kindle EditionVerified Purchase

The amazing thing that I got from this "old" book and the words of a brilliant man who died almost a century ago, is that the more we advance as a society, the more we rely upon our primal curiosity about any value proposition before we buy. He had it figured out way ahead of the pack... and it's still valid.

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ByWilliam Thomas Noonanon May 24, 2017

Format: Kindle EditionVerified Purchase

Great! Thank you!

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Best book ever about advertising

ByJavier D.on June 15, 2015

Format: PaperbackVerified Purchase

Best book ever! It motivate me a lot and I learn so much from this clever man! The book is short but extremely worth it!

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Most Recent Customer Reviews

Excelent book. Every advertiser should read it.Read more

Published on May 22, 2015 by Alois Larc

Simple and dated, but helpful information. I recommend that everyone get this book if you are into advertising. Keep it at your right hand.Read more

Published on May 30, 2014 by guy

cuts through the bulls**t

most marketing and advertising books are 98% bulls**t. This one is one gem after another. i highly recommend it if someone feels the inadequacy of other books on bringing in the...Read more

Published on May 18, 2013 by Robert Ellis re@elliscpa.us

Good book for people considering marketing

While the book is old, it is a good insight into how the marketing career works and how you always have to be doing something new.Read more

Published on May 10, 2013 by A. Shivapurkar

A timeless classic

Yes, some of this info has been passed by time, however, even me, being new to marketing can see how it is a timeless classic. A must read!Read more

Published on April 22, 2013 by Rusty Eddy

Lessons beyond time

As I seek success with my own business, the lessons from this book will sure make a great difference. While Mr.Read more

Published on March 25, 2013 by Vinicius da Costa

must read if you sell a product

I sell software in 2012. this guy worked in the 1900s and the ideas are very relevant today. strongly recommend this book. its short and an easy read.Read more

Published on April 25, 2012 by Jerry

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