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My Soul's Been Psychedelicized: Electric Factory: Four Decades in Posters and Photographs Hardcover – April 29, 2011
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On February 2, 1968, the Electric Factory, Philadelphia's first major venue for the era's new music, opened with a show featuring the Chambers Brothers. Performing their neosoul and gospel sounds in a warm and inviting venue, they declared, "My soul's been psychedelicized!"-a feeling that the Factory's cofounder, Larry Magid, has been experiencing ever since.
In My Soul's Been Psychedelicized, Magid presents a spectacular photographic history of the bands and solo acts that have performed at the Electric Factory and at other venues in Factory-produced concerts over the past four decades. The book includes concert posters, photographs, and promotional items featuring both rising stars and established performers, such as Pink Floyd, Jimi Hendrix, Bob Dylan, Bruce Springsteen, Bette Midler, Elvis Presley, Tina Turner, Pearl Jam and many, many more.
The images—candid and celebratory—create a one-of-a-kind history of rock and roll, from the wild 1960s to the Live Aid concert in 1985 and the closing of the Philadelphia Spectrum in 2009. Magid's vivid recollections constitute a who's who of pop music and culture. As one of the great concert producers, he shares his unique perspective on the business, talking about how it has changed and how lasting careers have been carefully developed.
For anyone who has ever attended a concert at the Electric Factory—or for anyone who missed a show—My Soul's Been Psychedelicized will bring back great memories of the music and the musicians.
About the Author
Larry Magid cofounded the Electric Factory in 1968.
The articles, essays, and short stories of Robert Huber, features editor of Philadelphia magazine, have appeared in Esquire, GQ, Details, South Carolina Review, and many other publications. He is coauthor of Forever Young and coeditor of The Philadelphia Reader (Temple).
Top Customer Reviews
I had hoped that it would of been more of a history/bio of the Electric Factory and Larry Magid. If I had known that it was mostly a large coffee table picture book, I probably would of given it a second thought about buying it. Magid just wants to pull you into buying his book by showing you just the eye candy of the past and not the real historical stuff.
He didn't even care to share a complete list of all of the artists that played there which I know he has cos I asked him one day.
I used to go to the Electric Factory back in the 60's. I still have all of my ticket stubs and a few original posters that are very rare indeed! I even have original concert announcements that I recorded from the radio that were played on WMMR 93.3 in Philadelphia.
Leafing through the 250 photos and reproductions of EF memorabilia in this book brought back a lot of memories, and it will too for anyone who grew up near Philly in the late 60s. For those outside the area the book will show why the EF was another spoke in Philly's "Wheel of pop music" that goes back to jazz in the 50s, Bandstand in the late 50s and 60s and on to the "Philly Sound" of Gamble and Huff and now The Roots! The first 50 pages or so mix photos with a narrative by co-founder Larry Magid. After that it's all graphics - and beautifully reproduced by the folks at Temple Univ. Press. The photos are grouped by decade going into the 2000s. There are images from both the old and new EFs - long since taken over by Live Nation, as well as both the Live Aid and Live 8 Concerts staged by Electric Factory Concerts (which staged concerts throughout the city after the original EF closed - especially at the (now demolished Philadelphia Spectrum).Read more ›
If you are from Philadelphia, have been to a lot of Electric Factory concerts, or are interested in looking at nice photos of performing musical artists (especially 60s artists), then you will probably dig this book. However, if, like me, you were really hoping for a rock poster art book, you may be disappointed.
Most Recent Customer Reviews
Phenomenal! The layout and artwork are perfect. There is a review of poster art that is unsurpassed. Read morePublished 6 months ago by Sea Green
This book is a gorgeous look back at what was an amazing time in my life in Philly. I've been keeping it on my coffee table. I know that's a cliche but... Read morePublished on September 19, 2012 by Thelma Weiss