- Paperback: 100 pages
- Publisher: McGraw-Hill Primis Custom Publishing; 1 edition (October 21, 2002)
- Language: English
- ISBN-10: 0072864486
- ISBN-13: 978-0072864489
- Product Dimensions: 8.4 x 0.2 x 10.8 inches
- Shipping Weight: 7.2 ounces
- Average Customer Review: 22 customer reviews
- Amazon Best Sellers Rank: #14,061,047 in Books (See Top 100 in Books)
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Mystery Shopping Made Simple 1st Edition
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From the Back Cover
BEST KEPT AND MOST PROFITABLECAREER SECRETS
People across the country are earning a healthy living doing things most of us do every day--eating, shopping, even relaxing. They're known as mystery shoppers, and you can be one of them. What is mystery shopping? It's when companies hire you to assess their products and services. And aside from the wonderful fringe benefits--gratis dining, no-expense vacations, and free car rentals--you get paid for it. Mystery shoppers are used in virtually every city in the United States, by almost every industry, from gas stations to five star hotels to upscale clothing stores. In Mystery Shopping Made Simple, leading mystery shopping authority Dr. Ilisha Newhouse, shows how to break into this lucrative career, with an approach based on her popular "How to be a Mystery Shopper" course. You'll learn how to:
- Connect with mystery shopping companies
- Find the kinds of assignments you want
- Create shopping presentations and fill out evaluation forms
- Prepare for KASST, the Certification test offered by the National Center for Professional Mystery Shoppers
- And much more
Whether you're in the market for a full-time career or are looking to supplement your income--or you just want to enjoy the freebies--this book can help you go from a zero investment to thousands of dollars a year and beyond.--This text refers to an alternate Paperback edition.
About the Author
Dr. Ilisha S. Newhouse teaches a popular course on mystery shopping. Additionally, she is on the board of education for the National Association of Professional Mystery Shoppers, and serves as a freelance writer for the NCPMS as well as the Under Cover Shopper newsletter. She lives in Chandler, Arizona.--This text refers to an alternate Paperback edition.
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Top customer reviews
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Dr. Newhouse did an excellent job creating this book. It covers all of the essential information independent contractors need to get started in this complex and often confusing industry. She took a different approach and included links to message boards and e-list. She did a great job...and I would encourage any new contractor to purchase this book.
Niccole Rogers, M. A.
National Center for Professional
Mystery Shoppers & Merchandisers
Mystery Shopping has to be the most incredible job and/or hobby in existence. No bosses, no starting costs, the freedom to do only the specific assignments you enjoy, and the opportunity to bring your children with you if you want. There are an estimated 600 Mystery Shopping companies currently offering assignments in the United States. Because of the unique way the industry works, it is not as simple as walking into a local business and filling out an application. Mystery Shopping companies by and large do not advertise in newspapers because they need shoppers from every geographic area in the country. Therefore getting started in this business can be a perplexing challenge.
Mystery Shopping Made Simple is a great tutorial. I specifically appreciate the web addresses of all the MS companies that have applications online- my preferred way of finding assignments. There is a wealth of information in this book. Although some of this information is available on-line, having it all distilled into one book makes it easy to organize my efforts to expand my business.
The small business and tax information is concise and practical. I personally appreciate this section because I would have probably not given much thought to these issues if left on my own.
The listing of companies that do not have a web presence is extensive. It is also information that one does not generally find on the Internet. Mystery Shopping is an old profession and many companies and shoppers conduct their business via phone and mail. This requires an entirely different approach to the business than what you learn from other sources. This information in particular makes this book a wonderful gift for someone who does not regularly use a computer. The last thing that separates Dr. Newhouse's book from other information sources is the warm and personal tone. Reading this book you get to know her; her humor, her strong ethical sense, and her joy in what she does.
Most recent customer reviews
It is probably suitable for college credits in Mystery Shopping
but definitely not recommmended for a...Read more