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The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business Paperback – August 3, 2010
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
“This excellent book is a must-read for current and aspiring entrepreneurs.” (Booklist)
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Top Customer Reviews
But we must not judge the book by its back cover. Unfortunately, what's between the covers is bogus, boring, and outright bizarre. And the quality of writing hovers somewhere between Pompous and Dick & Jane.
BOGUS: At the outset, Gerber introduces the term "free market system" and, as he puts it, its "comings and goings." You may expect some explanations about a more or less enlightened version of capitalism; but no. A free market system according to Gerber's political philosophy is distinguished by the deplorable fact that "people are the problem," while in other systems "it does not matter what they (sc. the people) want." And what do they want? Gerber's one-word answer, repeated many times, is "MORE." More of everything. From whom? From business. And business is, so we are told, "an always frustrating, but sometimes enlightening, game, a game I call how do you provide an answer to a question that you know has no answer?" This may already put a reader's brain in a knot. Is it Zen? But let's read on. Most of these "games" are lost, because businesses fail at an alarming rate. True enough - but why? Here's Gerber's answer: "The weather changes. A new company moves in across the street. People stop having babies. Somebody comes up with a better idea ..." Wow! Better than having babies? On to the main part of the book.Read more ›
After that, the last 1/2 to 3/4 of the book falls apart. The book nose-dives into what sounds like a stream-of-consciousness that is difficult to follow and generally does not hold together.
It's as if the author _Jerry Maguired_ the book. Remember, the movie? In a night of deep introspection Jerry writes a theory of how people should treat each other.
It seems the same thing happened with this book. It's as if one night the author was feeling extremely deeply about humanity and he spewed the last half of the book, but never returned to edit it. [warning spoiler] So, he creates this treatise on the human condition and then his final great idea is _be nice_.[/warning spoiler] Uh, yeah.
The tag line to selling this book is, "How to turn a great idea into a thriving business." Then, the author concludes, "be nice." Not exactly an earth-shattering conclusion.
The problem isn't knowing _what_ the right thing to do is(the easy part), but knowing how to _do_ the right thing(the difficult part). People know they should _be nice_, however, unless you provide some details on how to _be nice_ (the difficult part) then you're not offering much.
As he rambles through those last chapters, one of his theories is that people cannot get outside of themselves enough to notice that they are not noticing what they don't notice. I'm serious. But, then, since the author is a person, he wouldn't be able to do that either. It's all part of human condition problem related to not doing the things that you wish you did, and continuing to do the things that you wish you didn't. It's the Romans chapter 7 problem. We all got it. 8:1 gives the solution.
Most Recent Customer Reviews
I love this entire series. Really terrific information, very helpful tips and useful for small businesses.Published 4 months ago by A. Shaffer
After reading this book because of all the buzz about it as the greatest thing since sliced bread, and after hearing a podcast of Mr. Read morePublished 11 months ago by Theodora
I think this may be the most sound advice for a successful business, for a whole person, for an awake society.Published 16 months ago by James
This book was nice to listen to on tape. It will not forever alter the way you think, however it does get you thinking about the importance of process and what it takes to be... Read morePublished on June 5, 2014 by Todd Luttenegger
I chose this book b/c I started my online store and have many ideas and want some insight on business. It really has some great pointers. Read morePublished on October 30, 2013 by Rouge Girl
I enjoyed the book, but didn't find much very useful. It's more about understanding the E-Myth mindset than anything useful - but that is useful in its own way. Read morePublished on March 27, 2013 by Drew
Its an excellent book for future or actual entrepreneurs! I`ve read the first book from the autor, and it is really encouraging! Amazon delivere it in perfectly condition!Published on July 17, 2012 by Fabricio Dalsin