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The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business Paperback – August 3, 2010

3.5 out of 5 stars 17 customer reviews

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Editorial Reviews

From Publishers Weekly

Gerber (Awakening the Entrepreneur Within) turns his attention to business invention in this slim, straightforward book that distills the essential knowledge needed to create a completely original company. He identifies four essential facets of building a new company—visual, emotional, functional and financial—and the five essential skills: concentration, discrimination, organization, innovation and communication. Gerber shares success stories and insightful advice on how to conquer obstacles. He ends the book with a noble challenge to any company—to be a business with a conscience, to be responsible for the condition of the world it finds itself in and the condition of the people with whom it interacts, among others. Each chapter ends with takeaway points summarizing key ideas; the points are available as podcasts on a companion Web site. This quick, original, well-organized read is a valuable tool for budding entrepreneurs. (July)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

Review

“[A] straightforward book that distills the essential knowledge needed to create a completely original company…This quick, original, well-organized read is a valuable tool for budding entrepreneurs.” (Publishers Weekly)

“This excellent book is a must-read for current and aspiring entrepreneurs.” (Booklist)
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Product Details

  • Paperback: 224 pages
  • Publisher: HarperBusiness; 1 edition (August 3, 2010)
  • Language: English
  • ISBN-10: 0061733822
  • ISBN-13: 978-0061733826
  • Product Dimensions: 5.3 x 0.5 x 8 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #261,987 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
This is the first book I've read in the E-Myth franchise, and it was incredibly disappointing. First, the subtitle "How to turn a great idea into a thriving business" is misleading since he doesn't really offer any concrete advice. Some of the ideas caught my interest but were really nothing new and were not explored very deeply. This book is a business/pop-spirituality book. The stories in it were vague and uninspiring and most of the book is composed of lists in which he takes a sentence and repeats it over and over only changing the last word or phrase. He also extolls the virtues of Steve Jobs, Ray Kroc, and Walt Disney, as if we needed another book that does so. Then he rants about people who sell products like Cheese Balls and how they can never achieve fulfillment. The end of the book is a rant about the awful state of the world and its awful spiritual values. It concludes with the idea that no one, not even he, is enlightened enough to run a business but there's no way we can possibly become enlightened so we'll just have to wish for it and run them anyway. My advice is to just read the summaries at the end of each chapter but if you really have a burning desire to read this book at least you can finish it in about 2-3 hours.
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Format: Hardcover
Michael Gerber has cobbled together another book. On its back cover, his publisher has regurgitated the identical blurbs, verbatim, that were used on the back of Gerber's last book "Awakening the Entrepreneur Within." Sneaky, isn't it? Or dishonest? Blurbs have become burps.

But we must not judge the book by its back cover. Unfortunately, what's between the covers is bogus, boring, and outright bizarre. And the quality of writing hovers somewhere between Pompous and Dick & Jane.

BOGUS: At the outset, Gerber introduces the term "free market system" and, as he puts it, its "comings and goings." You may expect some explanations about a more or less enlightened version of capitalism; but no. A free market system according to Gerber's political philosophy is distinguished by the deplorable fact that "people are the problem," while in other systems "it does not matter what they (sc. the people) want." And what do they want? Gerber's one-word answer, repeated many times, is "MORE." More of everything. From whom? From business. And business is, so we are told, "an always frustrating, but sometimes enlightening, game, a game I call how do you provide an answer to a question that you know has no answer?" This may already put a reader's brain in a knot. Is it Zen? But let's read on. Most of these "games" are lost, because businesses fail at an alarming rate. True enough - but why? Here's Gerber's answer: "The weather changes. A new company moves in across the street. People stop having babies. Somebody comes up with a better idea ..." Wow! Better than having babies? On to the main part of the book.
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Format: Hardcover
The introduction and first chapter of this book are written fairly well and it seems that at least on these first couple of chapters the author had a plan in mind.

After that, the last 1/2 to 3/4 of the book falls apart. The book nose-dives into what sounds like a stream-of-consciousness that is difficult to follow and generally does not hold together.

It's as if the author _Jerry Maguired_ the book. Remember, the movie? In a night of deep introspection Jerry writes a theory of how people should treat each other.
It seems the same thing happened with this book. It's as if one night the author was feeling extremely deeply about humanity and he spewed the last half of the book, but never returned to edit it. [warning spoiler] So, he creates this treatise on the human condition and then his final great idea is _be nice_.[/warning spoiler] Uh, yeah.

The tag line to selling this book is, "How to turn a great idea into a thriving business." Then, the author concludes, "be nice." Not exactly an earth-shattering conclusion.

The problem isn't knowing _what_ the right thing to do is(the easy part), but knowing how to _do_ the right thing(the difficult part). People know they should _be nice_, however, unless you provide some details on how to _be nice_ (the difficult part) then you're not offering much.

As he rambles through those last chapters, one of his theories is that people cannot get outside of themselves enough to notice that they are not noticing what they don't notice. I'm serious. But, then, since the author is a person, he wouldn't be able to do that either. It's all part of human condition problem related to not doing the things that you wish you did, and continuing to do the things that you wish you didn't. It's the Romans chapter 7 problem. We all got it. 8:1 gives the solution.
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Format: Hardcover
Michael Gerber's motivation seems to be money and his ego rather than providing information that is useful to Business Owners. Some of his material is in other books and this book is a total disaster.
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By DMWFred on November 21, 2012
Format: Hardcover
I got this book on the advice of a friend and I am wondering what that person was thinking. In fairness to the author the book is aimed at turning an idea into a business which might imply a beginning strategy. But even then the content of the book could be said succinctly in 4 pages. Instead we get the same old tired wordsy "fluff and bluster" Eastern philosphy, be passionate and story selling all wound up into an incoherent mess that leads me to believe the author was fulfilling contractural obligations rather than following his own advice on being passionate about what you are doing. And the advice is so broad and basic it cannot possibly used to create anything. Save your money on this one.
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