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The Myth of the Garage by [Heath, Chip]
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The Myth of the Garage Kindle Edition

4.2 out of 5 stars 115 customer reviews

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Kindle, January 26, 2012
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Length: 54 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product Details

  • File Size: 263 KB
  • Print Length: 54 pages
  • Publisher: Cornerstone Digital (January 26, 2012)
  • Publication Date: January 26, 2012
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00755MHA4
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #16,063 Free in Kindle Store (See Top 100 Free in Kindle Store)
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Customer Reviews

Top Customer Reviews

By Barry L. Davis on December 16, 2011
Format: Kindle Edition
Subtitled and Other Minor Surprises, is actually a collection of Fast Company articles written between 2007 and 2011 by the authors of Made to Stick and Switch, offered as a free E-Book through Amazon. Eminently readable and chock full of insights, the title comes from the myth that "Steves" Job and Wozniak founded Apple in a garage. Wrong, says the Heath brothers, they had jobs at Hewlett-Packard when the magic started.

I love the way these guys write. Insightful, humorous (they note that they write write "how-to" books while other brothers fix cars - a clear tip of their hats to the wisdom and jocularlity of Car Talk) and practical, each of the 17 articles (most are less than two pages) is well worth reading. Here are a number of my favorites, however:

I Love You, Now What? - the importance of the lost art of saying thank you.
Is Talent Portable? - some is, but much is a function of the synergy of the place where it was developed
Watch the Game Film - the power of really paying attention to what is going on
In Defense of Feelings - how rational thought can often be trumped by our gut response
Get Back in the Box - why thinking "outside of the box" can actually reduce creativity
Loving the Slog - the power of true grit in the face of adversity

A great read, well worth your time!
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Did you know that drinking one can of soda per day adds 10 pounds of fat to your body in a year? Have you ever wondered how you could thank an employee who created something wonderful but you don't know who to thank? Why should you stop buying mutual funds? These are the questions the authors of this book answer. They also comment on popular culture and have interesting ideas about why we spend so much money on things. Do we really think of ourselves as connoisseurs? It is an interesting thought. This book is filled with articles that are smart enough to get your attention and short enough to keep it to the end. I thought "Get Back in the Box" was funny. I also liked the authors' idea of how companies should "pave the way to praise." Basically this is a quick and enjoyable read that will make you want to buy other books by the same authors. I must say I love the cover of this book too!

~The Rebecca Review
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Format: Kindle Edition
I've read the books written by the Heath brothers and enjoyed them. This collection of articles is interesting and pithy. The ideas presented are concrete and applicable to day to da work. For example, one article focused on scaling facts from the intangible (billions or trillions) to the tangible (number of weeks each person would need to work). I also appreciated how these articles were available for FREE.
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I downloaded The Myth Of The Garage last night and was just going to read one essay to see if the book was any good. Instead, I wound up reading half the essays.

This easy book is full of ideas that really got me thinking. A few of the essays even gave me ideas on how I can improve my life and business.

I had been thinking about reading the brothers' other book, Switch, but had been procrastinating for months. Now that I've read The Myth Of The Garage, I'm convinced.... Switch has got to be my next non-fiction read!
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Well worth reading as there are enough ideas that I can use to make this short collection of articles well worth reading. One example is naming a new product or method. I can't tell you how many times I have been in these discussions, mostly endless, about whether to use a completely new name, one that is totally accurate, or leverage the old name, even though it may be not 100% accurate. So I leaned to think "anchor and twist". Use an existing mental model to leverage what people already know so that you don't have to educate them again, but add a twist to express what is different.

Many other articles had useful suggestions as well. I just hope that those journalist who string enough silly stats to "stretch from here to the moon and back seven times" read this collection (the importance of making stats realistic and applicable to real people is addressed in one of the articles).
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Contemporary business heroes include ordinary people who, with great entrepreneurial ability, start companies in their garages that then become billion dollar businesses.

That’s a myth, according to authors Chip and Dan Heath in their book “The Myth of the Garage and Other Minor Surprises.” Moreover, perpetuating the myth of the lone action-hero type entrepreneur may mislead us about what it actually takes to create new ideas.

There are numerous examples, most easily debunked. The founders of YouTube, Steve Chen and Chad Hurly, both had extensive experience at PayPal. The “Steves” Jobs and Wozniak, who did in fact create Apple in a garage, did so after stints at HP. “What I learned there was the blueprint we used for Apple,” Jobs admitted.

Companies, the authors state, aren’t created in garages. They are born in companies.

This is among many other business myths that the authors Heath explore in this fun to read, as well as insightful, collection. It includes 16 articles that originally appeared in Fast Company, plus an additional bonus.

Many of the articles are a couple of pages long and written in a humorous style that is equal parts entertainment and information. It is perfect travel reading; more so as Amazon is offering the book as a free Kindle download.

We crave the excitement of the start up myth, say the authors, the way we relish action-adventure movies. Like in the movies, “some ordinary guys, without money or power, triumph via a brilliant insight and scrappy groundwork.” American history is filled with such myths, back to versions of how Columbus discovered the new world.

Such stories over time tend to focus on individuals, not the organizations that supported them. Reality is often different.
Read more ›
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