- File Size: 263 KB
- Print Length: 54 pages
- Publisher: Cornerstone Digital (January 26, 2012)
- Publication Date: January 26, 2012
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00755MHA4
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #16,063 Free in Kindle Store (See Top 100 Free in Kindle Store)
The Myth of the Garage Kindle Edition
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Top Customer Reviews
I love the way these guys write. Insightful, humorous (they note that they write write "how-to" books while other brothers fix cars - a clear tip of their hats to the wisdom and jocularlity of Car Talk) and practical, each of the 17 articles (most are less than two pages) is well worth reading. Here are a number of my favorites, however:
I Love You, Now What? - the importance of the lost art of saying thank you.
Is Talent Portable? - some is, but much is a function of the synergy of the place where it was developed
Watch the Game Film - the power of really paying attention to what is going on
In Defense of Feelings - how rational thought can often be trumped by our gut response
Get Back in the Box - why thinking "outside of the box" can actually reduce creativity
Loving the Slog - the power of true grit in the face of adversity
A great read, well worth your time!
~The Rebecca Review
This easy book is full of ideas that really got me thinking. A few of the essays even gave me ideas on how I can improve my life and business.
I had been thinking about reading the brothers' other book, Switch, but had been procrastinating for months. Now that I've read The Myth Of The Garage, I'm convinced.... Switch has got to be my next non-fiction read!
Many other articles had useful suggestions as well. I just hope that those journalist who string enough silly stats to "stretch from here to the moon and back seven times" read this collection (the importance of making stats realistic and applicable to real people is addressed in one of the articles).
That’s a myth, according to authors Chip and Dan Heath in their book “The Myth of the Garage and Other Minor Surprises.” Moreover, perpetuating the myth of the lone action-hero type entrepreneur may mislead us about what it actually takes to create new ideas.
There are numerous examples, most easily debunked. The founders of YouTube, Steve Chen and Chad Hurly, both had extensive experience at PayPal. The “Steves” Jobs and Wozniak, who did in fact create Apple in a garage, did so after stints at HP. “What I learned there was the blueprint we used for Apple,” Jobs admitted.
Companies, the authors state, aren’t created in garages. They are born in companies.
This is among many other business myths that the authors Heath explore in this fun to read, as well as insightful, collection. It includes 16 articles that originally appeared in Fast Company, plus an additional bonus.
Many of the articles are a couple of pages long and written in a humorous style that is equal parts entertainment and information. It is perfect travel reading; more so as Amazon is offering the book as a free Kindle download.
We crave the excitement of the start up myth, say the authors, the way we relish action-adventure movies. Like in the movies, “some ordinary guys, without money or power, triumph via a brilliant insight and scrappy groundwork.” American history is filled with such myths, back to versions of how Columbus discovered the new world.
Such stories over time tend to focus on individuals, not the organizations that supported them. Reality is often different.Read more ›
Most Recent Customer Reviews
This is an easy to read, interesting, book. It makes the reader think about how unrealistic we are in a lot of things that we believe to be "facts. Read morePublished 22 days ago by marty juniel
It's a pretty interesting book- you'll be able to get through it in a jiffy-Published 1 month ago by All Things Heart and Home
A quick read with lots of useful, real world examples. It will spark your brain and cause you to think differently.Published 1 month ago by SunDevil7
Authors, Dan and Chip Heath wrote a column for Fast Company from 2007 to 2011. This book is a collection of their favorite articles. Read morePublished 4 months ago by Nick McCormick
Disappointing. I was expected a book about innovation, what I have found instead was a collection of articles. Interesting articles but not what I have searced.Published 7 months ago by Kilgore Trout
Starts off really interesting, giving a different angle on how people begin sucesfull companies. (Which is a whole subject in itself, analysing the structural socioeconomic... Read morePublished 12 months ago by Sergio
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