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Myth, Magic & Marketing: An Irreverent History Of Branding From The Acropolis To The Apple Store Paperback – February 23, 2012
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Top Customer Reviews
Laurence Hillman, Archetypal Astrologer, Author "Planets in Play."
Myth, Magic & Marketing is an easy, enjoyable read for anyone interested in this topic, but especially for marketers, who can benefit from understanding how the old ties in with the new. After all, knowing where you came from is the best way to get where you're going.
Mr. Kuenstler has written a book about marketing with clarity, wit, and wonderful examples of why we choose the brands we do. By including amusing family anecdotes, and humorous stories from his professional career in advertising, he has created a book that is both insightful and personal.
Whether you have a professional interest in marketing or just want to understand the choices you make while shopping, this book is both accessible and highly original.