Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Qty:1
FREE Shipping on orders with at least $25 of books.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Myth, Magic & Marketing: ... has been added to your Cart
+ $3.99 shipping
Used: Very Good | Details
Condition: Used: Very Good
Comment: Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Myth, Magic & Marketing: An Irreverent History Of Branding From The Acropolis To The Apple Store Paperback – February 23, 2012

3.8 out of 5 stars 4 customer reviews

See all 3 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$8.99
$6.09 $4.12

Excel2016ForDummiesVideo
Excel 2016 For Dummies Video Training
Discover what Excel can do for you with self-paced video lessons from For Dummies. Learn more.
$8.99 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Editorial Reviews

About the Author

“I wrote this to be an enjoyable read. The best teachers are those who know how to use laughter to get their point across. The same goes for some of the best advertising,” said Walt in a recent interview. In Myth, Magic & Marketing, Walt Kuenstler explores the scientific and psychological motivations behind today’s the most effective branding. "This is sort of a heavy weight book that tries not to take itself too seriously, " says author Kuenstler. Walt mastered his subject working with icons such as IBM, Absolut Vodka, McCann Erickson and Glaxo SmithKline. Today, Walt focuses his professional energies on the most important market of the 21st century, helping to connect China’s entrepreneurial energy to western capital and markets. A graduate of the University of Pennsylvania with a UPenn degree in history, Walt lives and works in Los Angeles, California, where he is a Principal at Tang Media Partners.
NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback: 150 pages
  • Publisher: Zolexa Publishing (February 23, 2012)
  • Language: English
  • ISBN-10: 0983327629
  • ISBN-13: 978-0983327622
  • Product Dimensions: 5.2 x 0.3 x 8 inches
  • Shipping Weight: 8.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,810,999 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Laurence Hillman on March 10, 2012
Format: Paperback Verified Purchase
It is not easy to imagine a person who would not be greatly enriched by this amazing book. Walt Kuenstler takes objects and ideas we handle or see every single day and shows us the underlying archetypal pattern that informs them. Most of us when we have a dream wake up and ask, "I wonder what it means!?" Here you have an opportunity to understand the meaning behind your day-world where the waking dream is alive and well. A masterfully written, fun to read and easy to comprehend book where the mercurial wit of the author only enhances his insights. A must read for anyone on a path of awakening.

Laurence Hillman, Archetypal Astrologer, Author "Planets in Play."
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Myth, Magic & Marketing tackles a broad and deep topic - how ancient myths affect modern marketing - with humor and insight. I expected a dry dissertation, but was pleasantly surprised with author Walt Kuenstler's skill in navigating the sometimes murky waters of ancient myths and their impact on our buying habits. Some parts were enlightening, some laugh-out-loud funny, and some unexpectedly answered my long-held questions, like why is that swoosh on the side of Nike shoes, and what does it mean? (I always thought it represented a runner, but...not quite...)

Myth, Magic & Marketing is an easy, enjoyable read for anyone interested in this topic, but especially for marketers, who can benefit from understanding how the old ties in with the new. After all, knowing where you came from is the best way to get where you're going.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Although an avid reader and a somewhat sophisticated consumer, I would not ordinarily select a book about marketing and branding. However, I was intrigued by the title of Walt Kuenstler's new book, "Myth, Magic & Marketing." A bit to my surprise, I was not disappointed by what was inside the covers.

Mr. Kuenstler has written a book about marketing with clarity, wit, and wonderful examples of why we choose the brands we do. By including amusing family anecdotes, and humorous stories from his professional career in advertising, he has created a book that is both insightful and personal.

Whether you have a professional interest in marketing or just want to understand the choices you make while shopping, this book is both accessible and highly original.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
No research to back the author's thoughts. Not very engaging once I figured out that it wasn't an academic work.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Myth, Magic & Marketing: An Irreverent History Of Branding From The Acropolis To The Apple Store
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Myth, Magic & Marketing: An Irreverent History Of Branding From The Acropolis To The Apple Store
Pages with Related Products. See and discover other items: accounting information systems