Share <Embed>

Buy New

$21.94

$21.94 + $17.45 shipping

Only 1 left in stock - order soon.

Ships from and sold by stressfreesalesUSA.

Turn on 1-Click ordering for this browser

This item ships to France.

Deliver to France

Buy Used

$7.45

FREE Shipping on orders over $25.

Deliver to France

Used: Good | Details

Sold by PennysPlace

Fulfilled by Amazon

Turn on 1-Click ordering for this browser

Added to

Unable to add item to List. Please try again.

Other Sellers on Amazon

Add to Cart

$27.35
+ $24.00 shipping

Sold by: Books Mela

Have one to sell? Sell on Amazon

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See this image

The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Crown Business Briefings) Hardcover – October 29, 2002

by Richard Miniter (Author)

6 customer reviews

See all 2 formats and editions Hide other formats and editions

Price

New from

Used from

Kindle

"Please retry"

$12.41

—

Hardcover

"Please retry"

$21.94

$10.31

$1.99

Richard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the marketplace.

Market share is the fool’s gold of modern business. In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. Three times out of four, on average, the most profitable firm is not the one with the largest slice of the market. Yet the myth of market share continues to hobble and kill great companies, while smaller competitors dig out real profits. Executives, entrepreneurs, investors, and regulators will learn why megamergers often fail, brand extensions wither, and stocks tumble. The Myth of Market Share also reveals a positive and proven strategy for transforming a company into a profit leader.

Richard Miniter recounts many cautionary tales of great companies that refused to change—and outlines the practical plans of those that changed and flourished. Managers and investors will profit from knowing why Dell prospers by treating market share as a benchmark, not as a goal. Executives and entrepreneurs can retool their strategies by examining the case studies in this book, including Ryanair, an upstart Irish air carrier that transformed itself into the world’s most profitable airline; International Paper, a manufacturing Goliath that tried to buy success; Boeing, the plane maker that pulled out of a steep dive by jettisoning its market share strategies; and DaimlerChrysler, the carmaker that stalled when it tried to be all things to all people.

By providing a road map for persuading doubtful colleagues and leading a company to profit leadership, The Myth of Market Share is an entertaining, historical review and leadership tutorial, delivering proven strategies for generating long-term profits and sustainable growth during these uncertain times.

From the eBook edition.

Editorial Reviews

From Publishers Weekly

Miniter, a former editor for The Wall Street Journal Europe, relishes in debunking the popular dot-com era myth that market share trumps old-fashioned profits. The author sees belief in market share as an unholy cult, and attacks the idea with his own religious zeal. His point: industry-dominating companies don't always have desirable rates of return for investors. In fact, massive size can often mean lousy performance. Savvy investors, of course, have long known about how unwieldy corporate giants can be. But it's a valid point, and this new addition to Crown's Business Briefings series certainly hammers away at it. For flavor, Miniter tosses in a variety of disastrous case studies (e.g., Chrysler, Boeing), and even reaches back to the Robber Barons for some historical heft. The hard-won lesson, in every case, is that size doesn't matter.
Copyright 2002 Reed Business Information, Inc.

From the Inside Flap

Richard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the marketplace.

Market share is the fools gold of modern business. In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. Three times out of four, on average, the most profitable firm is not the one with the largest slice of the market. Yet the myth of market share continues to hobble and kill great companies, while smaller competitors dig out real profits. Executives, entrepreneurs, investors, and regulators will learn why megamergers often fail, brand extensions wither, and stocks tumble. The Myth of Market Share also reveals a positive and proven strategy for transforming a company into a profit leader.

Richard Miniter recounts many cautionary tales of great companies that refused to changeand outlines the practical plans of those that changed and flourished. Managers and investors will profit from knowing why Dell prospers by treating market share as a benchmark, not as a goal. Executives and entrepreneurs can retool their strategies by examining the case studies in this book, including Ryanair, an upstart Irish air carrier that transformed itself into the worlds most profitable airline; International Paper, a manufacturing Goliath that tried to buy success; Boeing, the plane maker that pulled out of a steep dive by jettisoning its market share strategies; and DaimlerChrysler, the carmaker that stalled when it tried to be all things to all people.

By providing a road map for persuading doubtful colleagues and leading a company to profit leadership, The Myth of Market Share is an entertaining, historical review and leadership tutorial, delivering proven strategies for generating long-term profits and sustainable growth during these uncertain times.

From the eBook edition.

See all Editorial Reviews

Product details

Series: Crown Business Briefings
Hardcover: 192 pages
Publisher: Crown Business; 1 edition (October 29, 2002)
Language: English
ISBN-10: 0609609882
ISBN-13: 978-0609609880
Product Dimensions: 5.2 x 0.8 x 7.9 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review: 6 customer reviews
Amazon Best Sellers Rank: #2,841,766 in Books (See Top 100 in Books)
- #2750 in Books > Business & Money > Management & Leadership > Strategy & Competition
- #6321 in Books > Business & Money > Processes & Infrastructure > Strategic Planning
- #7684 in Books > Business & Money > Management & Leadership > Systems & Planning

Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?

Be the first video

Your name here

Try the Kindle edition and experience these great reading features:

See Kindle Edition

Customer reviews

3.7 out of 5 stars

5 star

4 star

3 star (0%)

2 star (0%)

1 star

Write a customer review

See all 6 customer reviews

Top customer reviews

There was a problem filtering reviews right now. Please try again later.

Mihail Fuksman

Good all around.

May 27, 2015

Format: HardcoverVerified Purchase

Good all around.

Helpful

Not Helpful

Comment

Blaine Greenfield

Bigger is not always better!

June 10, 2003

Format: Hardcover

Heard the taped version of THE MYTH OF MARKET SHARE by
Richard Miniter, which presents an interesting concept that says that
being the biggest player in a market doesn't mean that you will make the
most profits . . . in fact, the opposite is often true; i.e., the
bottom line is that size does NOT automatically lead to profits.
According to Miniter, there are three types of companies in every line of
business: the profit leaders, which make the most money; the market
leaders, which have the largest share of the market; and everyone else.
And the goal, at least as it seems to me, should be to become the
profit leader. Such a company doesn't go in for the dangerous
discounts that sap the strength of its brands in pursuing market share.
It avoids foolish mergers for the sake of size. And it focuses on the
customer, rather than on the competition.
The above might seem easier said than done, but real-life examples
(Mobil, Roche Diagnostics, Dell, etc.) so how this can be accomplished.
As a result, I liked the book and would recommend it, if just for the
conclusion which drives home this key marketing point:
In contrast, companies that are profit leaders can usually survive and
gain a larger share of the market--as long as they continue to focus
on giving the customers precisely what they want, at a profit.

8 people found this helpful

Helpful

Not Helpful

Comment

ServantofGod

Definitive guide on the concept of "Market Share"

September 3, 2006

Format: Hardcover

The theme of this book can be summarized in pg 15 as follows: "Market share should simply be seen as a by product, a secondary effect, of pursuing a company's core mission. Market share is not an advantage by itself. It is the result of a sustainable competitive advantage, not the cause."

To support his core message, the author, using plenty of secondary research data and case studies (Dell, Ryannair, Sony, Daimler Chrysler, Microsoft, Boeing, Visa....), hit hard on the "Market Share" myths, including:-

- Leadership = Market Power

- Size naturally creates higher returns

- Economiies of scale kick in

- The experience curve improves efficiency

- Quality management (good staff attracted by size) leads to growth

Furthermore, insightful discussions are made on why myths persist, why profit leaders beat market leaders, and of course, exceptions owing to networked markets.

Definitely a very resourceful book for those who needs to write a thesis on the topic or to make strategic decisions for any company. Highly recommended!

One person found this helpful

Helpful

Not Helpful

Comment

David R. Bennett

A MUST READ FOR ALL BUSINESS MANAGERS

January 20, 2008

Format: Hardcover

This book is like a well kept secret.

Miniter's work is antithetical to prevailing historically established schools of thought. My understanding of strategic management grew exponentially when I read his work. I now understand why some businesses will doom themselves and why others work. If you read one book this year read this one. I bought 20 copies a couple of years back. I thought his work so important that I made my students read it.

One key point made in the book is that what worked in one epochal moment of history (onset of the industrial era) doesn't necessarily work today.
We live in a new era of market specialization and adhocracy something both your freshly graduated MBA and veteran manager probably hasn't grasped either.

Miniter strongly suggests businesses should forget market share and focus on profits. His book is in my opinion well written. It is not something you should read in one sitting. I would read a chapter at bedtime and marvel at the wisdom found there. Easy to read and to the point, this book is a gold mine. I will never see the corporate landscape in the same way again.

One thing I have learned is that the world is full of stupid people and they work next door. Read the book and hope your competition never does the same. Knowledge is power. When you understand, you will be empowered.
regards,
David Bennett [...]

One person found this helpful

Helpful

Not Helpful

Comment

Cherlyn

A Must for those exploring Consumer Products

March 4, 2006

Format: Hardcover

I have over 15 year experience in the food and beverage industry. Market share in the malt beverage industry is very competitive. The standard measure for judging success with in the segment has always been market share. I have represented the largest brewer to some of the smallest. In representing many specialty and micro brands, market share was not as important to retailers and distributors as profitibility. This book details the impact of distribution, marketing, pricing, merchandising, customer service, branding and many other concepts. The book is full of examples from all types of companies. It is a great refresher and also can give you different views on rewriting your resume or brushing up for interviews.

One person found this helpful

Comment

October 2, 2011

Format: Hardcover

I am the CEO of a midsized company and I don't know how this man is able to publish. He butchers the English language and is terrible at articulating his ideas. This is a TERRIBlE read.

One person found this helpful

Helpful

Not Helpful

Comment

Pages with related products. See and discover other items: fool's gold series, fool's gold

Buy New

$21.94

Turn on 1-Click ordering for this browser

Buy Used

$7.45

Turn on 1-Click ordering for this browser

Other Sellers on Amazon

The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Crown Business Briefings) Hardcover – October 29, 2002

Sponsored products related to this item (What's this?)

Editorial Reviews

From Publishers Weekly

From the Inside Flap

Product details

Related Video Shorts (0)

Be the first video

Try the Kindle edition and experience these great reading features:

Customer reviews

Top customer reviews

There was a problem filtering reviews right now. Please try again later.

Buy New $21.94

Turn on 1-Click ordering for this browser

Buy Used $7.45

Turn on 1-Click ordering for this browser

Sorry, there was a problem.

Sorry, there was a problem.

Other Sellers on Amazon

The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Crown Business Briefings) Hardcover – October 29, 2002

Sponsored products related to this item (What's this?)

Editorial Reviews

From Publishers Weekly

From the Inside Flap

Product details

Related Video Shorts (0)

Be the first video

Try the Kindle edition and experience these great reading features:

Customer reviews

Top customer reviews

There was a problem filtering reviews right now. Please try again later.

Buy New

$21.94

Buy Used

$7.45