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The E-Myth : Why Most Small Businesses Don't Work and What to Do About It Paperback – 1990

4.7 out of 5 stars 53 customer reviews

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Product Details

  • Paperback
  • Publisher: HarperBusiness; F Second Printing Used edition (1990)
  • Language: English
  • ISBN-10: 0887304729
  • ISBN-13: 978-0887304729
  • Product Dimensions: 6.1 x 0.6 x 9.2 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (53 customer reviews)
  • Amazon Best Sellers Rank: #84,766 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By G. FitzGerald on April 30, 2008
Format: Paperback
Everyone that starts a business is a technician that suffers from an Entrepreneurship seizure, hence the E Myth. Small businesses do not work the way intended because the technician only works in the business and can not also have the foresight to work on the business at the same time. This book will open an individuals eyes to what is the reality of owning/operating a business. I wish I had the knowledge of this book when my real estate brokerage exploded with growth in 2005 and I hired my first person. Its not enough to know your business; you need to get others to run it while you focus on growing the operation.

The book will demonstrate and shall the reader how to install systems in the business so anyone can run it, then you will have a business, until then the owner/technician will only have a job. The systems, not the people will run the business and the business will do what it was designed to do. If anyone can run the business because of the systems then anyone can own it and it still will produce income for the owner and his employees. McDonalds is a great example of systems put in place will determine the desired outcome(not the people).

The book will change the way you think of your small business and how to organize the business so you can attain a level of success and freedom. There are only two reasons to own a business to have freedom and to sell it one day.
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Format: Paperback
I read Gerber's "E-Myth" many years ago. It's probably the book that most influenced my thinking. It's a fast and easy read. The first time I read it I said to myself "this is a great book but I don't think it will work for my business". As soon as I said that, I thought "what a dumb way to read a book!", so I immediately read it again, this time thinking about all of the ways I could apply and adapt his principles to my business. It helped me elevate my business. I created a mission statement, everyone that came to work for me had to sign on it. After reading this book I created a system that allowed me to standardize nearly all of the processes I used to produce an outstanding product. That process allowed me to move ahead of the pack in my chosen field and that never hurts. The standardization process allowed me and those that came to work for me to uncover 99.9% of the problems that might arise in a given situation and uncovering the flaws in a transaction means that you have the opportunity to deal with them or eliminate them. This time I bought it as a gift for someone wanting to improve their business.
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Format: Hardcover
This book is a must read. The concepts presented are given plainly and initially disect common reasons for management failure. Mr. Gerber then reconstructs in easy terms how to fix the issues. The concepts provided are simple, such as service for example, which in my opinion direct the reader to focus on simple business features that are commonly forgotten about and which at the same time are what are primarily responsible for any businesses sucess.

This is by no means a pandoras box of new ideas. These are fundamental business ideas communicated in a way that are unforgettable and change the way you may have thought about critical business improvment issues. This style of communication give credit to the authors exceptional method of storytelling.

The Entreprenural Myth discovers and alludes plainly what each us may have thought about running a business and the trappings that may occur. This book also exposes our pre-disposition toward actions which may lead to failure and how the formation of our ideas about business are based upon our ego and mis-information.
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Apparently this is a "classic" for entrepreneurs. The first half is a bit tedious. The author has a vaguely-goofy theory about the "types" of people who start businesses, and he spends a lot of time telling you that he's going to expose some great revelation (any minute now), only to launch another chapter about his theories which, again, ends with "in just a minute I'll tell you some great stuff." But I understand he's addressing a very wide audience. Still, I nearly tossed the book, and it would have been a shame because part two is where the filler ends and the valuable content begins.

Ultimately it's well worth the money, and it's a shame that it isn't in print any more. Even though it was written decades ago, and long before the Internet made everyone decide to be an entrepreneur, his insights are valuable for all types of companies...
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Format: Paperback
that doesn't make it as easy to follow as it is to read; but you owe it to yourself to try.

Worth its weight in gold. Sound advice. Requires mental discipline.
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Excellent book for any budding or seasoned entrepreneur or small business owner / prospective small business owner! Mr. Gerber's thinking is right on point with the minds of Entreprenuers, so of course he is very enlightening on "what to do about it" -- i.e., how to prevent your small business from failing. Ultimately, you must develop an excellent plan / prototype before launching your business, for it is the technician in most of us that causes our small businesses to fail as we end up getting consumed with production and trying to do it all ourselves. The better approach is to focus on being the CEO and customer service after developing a solid system / prototype so as to better balance the management, innovation, and production of our company, and to hire employees as well -- i.e., better to go bigger in order to attain the freedom we all desire, rather than to try to maintain a smaller operation where we do it all ourselves because nobody can do it all. EXCELLENT, ENLIGHTENING BOOK that I am utilizing to alas, launch the business I've been contemplating for some time and held back because I didn't want it to be too all consuming!
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