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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Kindle Edition
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|Length: 292 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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"Gerber loves to exhort people to develop powerful visions for theircompanies." -- Fortune
"Thanks to Gerber l have freed up over three hours a day, significantly increased my sales, more than doubled my bottom line, and been able to take my first vacation in four years." -- Trish Lind, T. Lind Graphics, St. Paul, Minnesota
"Without a doubt, the most important message for our company over thenext decade." -- The John Hancock Insurance Group --This text refers to an alternate kindle_edition edition.
- File Size : 1470 KB
- Publication Date : March 17, 2009
- Word Wise : Enabled
- Print Length : 292 pages
- Publisher : HarperCollins e-books; Updated, Subsequent Edition (March 17, 2009)
- Language: : English
- ASIN : B000RO9VJK
- Enhanced Typesetting : Enabled
- Text-to-Speech : Enabled
- X-Ray : Enabled
- Lending : Not Enabled
- Best Sellers Rank: #16,366 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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A mentor told me to read this book. The E-Myth was the driving factor that took my small business which had been controlling my life and transformed it into a business I could run remotely. Before I read this book I was working on site 9 hours a day 6 days a week. Less than a year after reading this I was able to take a six-month vacation around the world while my business ran itself. If you own a small business you need to read this book as soon as possible.
Is it perfect? No - it's seriously cringy when the author talks about how beautiful and youthful his protege is. Ugh. But other than that, I love it and recommended it to all small business owners. Read it.
Somebody gave this book 4 stars because of how long-winded the author can be... which is definitely something he does. It feels like 3 pages could be condensed to 2 paragraphs sometimes. That said, I felt that half the time it was just annoying and half the time it really helped the point of the story he was telling. It's long-winded, but that often plays into the lesson that he's retelling. So I'd give it a 4.5 stars if I'm really being critical. That said, it's about the insights and lessons you draw from it. Worth the read.
But what finally made me give up, roughly halfway through, was when he had just finished talking about the importance of value and consistency. He told a story about how he left a barber who gave him three great haircuts in a row ... but dared to offer wine instead of refilling his coffee on the third visit.
IN THE EXACT SAME CHAPTER Gerber sees nothing wrong with interrupting the book to insert an advertisement(!) for another of his books. After spending the whole book, noxiously repeating how this book would give you everything you needed ... it turns out it's got a giant hole, that you can conveniently fill by buying another book.
Gerber doesn't even see the hypocrisy of saying you have to give your customer consistent value, and then saying in the exact same chapter "I lied earlier, both about this book having what you need and just in general when I claimed I wanted to help and give you information: I really just will say anything to sell books."
Top reviews from other countries
This has been a life changing book for me.
It first taught me that I don't want to own a job, I want to own a business. Since that moment, I've learned to work on my businesses, not just in them.
This book provides the material to help change the mindset of any technician (be they in IT, bakery, floristry on any business!) and offers practical advice on how to systemsise your business.
I can't recommend this book enough for anyone who runs a business.
The second section was completely turning the self-employed business to franchise model which I can call it as so…so for me as I was expecting more illustration apart from restaurant franchise.
Giving it 4 stars just because the name of the book is quite appealing but the recipe in the book is not that spicy.
It is a must buy if you are or want to be in franchise business model.
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Gerber's method is basically saying the same thing. You need to plan out how your business is going to work, document it and make sure everyone in your organisation follows the plan. This is a fine idea and one that small and fledgeling companies need to be reminded of. The problem is that the book surrounding the idea sounds like an evangelical speech made at a conference, complete with overly schmaltzy anecdotes and a large dollop of opinion.
The primary opinion raised frequently in the book is one that I wholeheartedly disagree with and judging by internet opinion I'm not alone, with reports and articles calling Gerber out for the same point. He states that you need to organise your business around employing unskilled staff willing to follow a system to the letter. This ONLY works if you come to the conclusion that 'The E-myth Revisited' is an instruction manual in how to design and sell a turnkey franchise business. Gabe Newell, boss of the successful software company Valve, professed the opposite, stating that you should only hire people who are better than you at the task you're hiring them for. A sensible point of view for those wishing to improve the performance and quality of their company, services and goods, but not a good point for those wishing to sell a business plan to franchisees.
With that point in mind, the rest of the book takes on more of the tone of a snake oil salesman, making it difficult to accept some of the points because the cynicism shield has been well and truly erected. The clumsy anecdotal story scattered throughout the book feels like the shill offering to buy the professor's marvellous tonic. This is unfortunate, since the latter sections of the book is where the really helpful information is.
Basically, Gerber has tried to take the 'How to Sell a Franchise' training courses and seminars his company creates and tried to distil them into a single volume. However, he then wraps it all up in inappropriate advice for the general business owners the book purports to be for. A shame.
The E-Myth Revisited is an accessible and thought-provoking read - definitely a book I will be returning to.
ps. Make sure you read past the Acknowledgements at the end of the book too as there are a couple more chapters to go.