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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Paperback – October 14, 2004

by Michael E. Gerber (Author)

1,682 customer reviews

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In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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Editorial Reviews

Amazon.com Review

Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins --This text refers to the Audio CD edition.

From Library Journal

Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc. --This text refers to the Audio CD edition.

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Product details

Paperback: 268 pages
Publisher: HarperCollins; Upd Sub edition (March 3, 1995)
Language: English
ISBN-10: 9780887307287
ISBN-13: 978-0887307287
ASIN: 0887307280
Product Dimensions: 5.3 x 0.6 x 8 inches
Shipping Weight: 8.8 ounces (View shipping rates and policies)
Average Customer Review: 1,682 customer reviews
Amazon Best Sellers Rank: #679 in Books (See Top 100 in Books)
- #16 in Books > Business & Money > Management & Leadership > Management
- #17 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship

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Top customer reviews

Great book for entreprenuers

ByTrent Ron February 28, 2017

Format: Kindle EditionVerified Purchase

A well out book that sets expectations for anyone who wants to open a business. And get a clearer view why small business owners operate the way they do and common pitfalls by being your own boss.

0Comment One person found this helpful. Was this review helpful to you?YesNo

Learn how to do it right the first time and save heartache and money

BySteven Monahanon September 28, 2015

Format: PaperbackVerified Purchase

Best book ever written on starting your own business. Its older but timeless. I was a business broker and lender and saw how ill prepared people are to start their own business. Must read. Learn how to do it right the first time and save heartache and money. I use this regularly in mentoring millennials to boomers.
Steven Monahan, author the One Thing 66 Day Workbook.

11 commentWas this review helpful to you?YesNo

Still The Best

ByScott (Technogeek)on November 21, 2012

Format: PaperbackVerified Purchase

Best book I have ever read on running a small business the most efficient way. Great tips on figuring out your best role within your own business, and how to improve the process. The book is written about fictional characters to explain the concepts in a fluid way. I enjoyed it, and even though published years ago, all the info still applies today. Author's own business specializes in saving distressed businesses, so he has a lot of first hand information and experience.

0Comment One person found this helpful. Was this review helpful to you?YesNo

but the boring story about the pie maker makes you wish she ...

ByC. Newcomeron February 23, 2015

Format: PaperbackVerified Purchase

This book seems to be the gold standard for small businesses, whether established or start-up. I am trying to get through this book, but the boring story about the pie maker makes you wish she had choked on one of her pies. The pie story is overly long and far to verbiose. It seems to take forever to come to the points that are important to the entrepreneur. I often put this book down, then weeks later pick it back up to resume, as I know the info is valuable.

0Comment 2 people found this helpful. Was this review helpful to you?YesNo

This book gives an outstanding perception of exactly why I ...

ByJason Krauseon October 10, 2016

Format: PaperbackVerified Purchase

This book gives an outstanding perception of exactly why I started my first business. It goes beyond explaining why independent small businesses fail way more than franchises, it explains what needs to happen to be successful. Mr. Gerber knows people that want to run a small business and he knows small businesses.

0Comment One person found this helpful. Was this review helpful to you?YesNo

A must-read for engineers looking to go into business.

ByAustin Mullinson March 28, 2012

Format: Kindle EditionVerified Purchase

I was really excited on the day I got the bug in my ear that I should be running my own engineering firm. Then I heard the suggestion that I read The E-Myth Revisited by Michael Gerber, and I am so glad that I did.

The book puts in simple, conversational terms the mindset you need to run a successful business AND the process you need to go through to create it. The tone is respectful of people who have valuable technical skills that want to see that value realized, but the book very quickly warns the reader that doing the work is very different from owning a business that does the work, and there are a number of problems the technical person often never sees coming until it's too late.

Far from deterring me from entering the business world, this book has me more excited than ever about asking the questions and setting up the systems that allow a great business to function.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

Great for new entrepeneurs!

ByDon September 17, 2017

Format: PaperbackVerified Purchase

If you want to start a business, read this! It will help you understand if you really want to do what you think you want to do.

0CommentWas this review helpful to you?YesNo

Very Helpful and Insightful

ByJoshua Lakeon October 8, 2012

Format: PaperbackVerified Purchase

Michael Gerber's biography calls him a small business legend and guru. His career and his businesses are designed to help budding entrepreneurs succeed, and this book is Gerber's manifesto. I read this book to begin my own self-education in running a small business. Even if I never start or own one, it's helpful to understand what makes a business successful.

E-Myth is divided into three sections, each teaching a new lesson. First, that we each have three personalities that must be balanced to be successful in business: entrepreneur, manager, and technician. Second, that consistent, repeatable processes are more important than the product. Third, that it is important to develop a solid business model from the very start.

This book was helpful to me, even before I've begun any business. I was grateful for the lesson that a successful business is one that you can walk away from, come back a month later, and find it running just as well. As Gerber writes, "If your business depends on you, you don't own a business-you have a job." (40).

I also appreciated Gerber's instruction that a successful business depends far more on its owner's commitment to learning than any brilliantly novel product. As he writes, people who are exceptionally good in business have an insatiable need to know more.

If you're looking to learn about small businesses or hoping to improve your own business, E-Myth is a great place to start.

0CommentWas this review helpful to you?YesNo

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Most recent customer reviews

Great book

Sound advice. Makes total sense. Now the question is, will you do it? If you follow his advice on how, you have an incredible chance at success in business.

Published 1 day ago by DP

Came highly recommended by SCORE

Came highly recommended by SCORE, SBDS, the Hispanic city council of Tacoma, and a CEO of a small up and coming business.Read more

Published 1 day ago by Holly Van Horn

Five Stars

Nice product. Just what I needed and a good price.

Published 5 days ago by TWC_Inc

Four Stars

This book is a must-read for any beginning entrepreneur.

Published 5 days ago by James

Five Stars

Good Book

Published 6 days ago by Amazon Customer

A must have

Great business advice in a story narration context

Published 6 days ago by MJ

The cult connection slightly ruins it

The book is very decent. Although I don't see the through line in every business, it's definitely sound fundamentals.Read more

Published 7 days ago by A. MacLean

Thumbs Up

Excellent, I wish I had read this book many years ago.

Published 8 days ago by Bill T.

Five Stars

excellent business book! seriously, if you are breaking out and starting your own business - read this first

Published 9 days ago by Surprised reader

Five Stars

One of my favorite books (along with "Richest Man in Babylon"). I recommend this book constantly to friends.

Published 10 days ago by Rancher

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