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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Paperback – October 14, 2004

by Michael E. Gerber (Author)

1,701 customer reviews

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In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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Editorial Reviews

Amazon.com Review

Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Product details

Paperback: 268 pages
Publisher: HarperCollins; Upd Sub edition (March 3, 1995)
Language: English
ISBN-10: 9780887307287
ISBN-13: 978-0887307287
ASIN: 0887307280
Product Dimensions: 5.3 x 0.6 x 8 inches
Shipping Weight: 8.8 ounces (View shipping rates and policies)
Average Customer Review: 1,701 customer reviews
Amazon Best Sellers Rank: #812 in Books (See Top 100 in Books)
- #23 in Books > Business & Money > Management & Leadership > Management
- #24 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship

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DON'T GO INTO ANY BUSINESS BEFORE YOU READ THIS BOOK!

ByKitchenlifeon June 16, 2014

Format: Kindle EditionVerified Purchase

My husband use to teach, Sales Management and Marketing, on the college level. He initially read this book several years ago and would reference it in his teachings. He made the mistake of loaning it to a student and never received it back. He was so intrigue by this book that we purchased it again. He read it to me again, word for word and always stopped to highligt the things he wanted to recall. One night when he was reading to me, I said, "Wouldn't it be easier to highlight the things you think are not relevant." We both laughed.
We use to own a small business consulting firm and my husband is currently working on a business plan. Today, he states that if we were still consulting, "he would require every applicant to read this book before we would speak to them."
He thinks that this is one of the best books he has ever read on starting a business and he has read numerous. He would work for them because he believes in what they are selling, "SUCCESS!"

0Comment One person found this helpful. Was this review helpful to you?YesNo

Great book for entreprenuers

ByTrent Ron February 28, 2017

Format: Kindle EditionVerified Purchase

A well out book that sets expectations for anyone who wants to open a business. And get a clearer view why small business owners operate the way they do and common pitfalls by being your own boss.

0Comment One person found this helpful. Was this review helpful to you?YesNo

One of the Best Business Books I've Read

BySteven Bon October 4, 2017