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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Paperback – October 14, 2004

by Michael E. Gerber (Author)

1,663 customer reviews

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In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

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Editorial Reviews

Amazon.com Review

Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Product details

Paperback: 268 pages
Publisher: HarperCollins; Upd Sub edition (March 3, 1995)
Language: English
ISBN-10: 9780887307287
ISBN-13: 978-0887307287
ASIN: 0887307280
Product Dimensions: 5.3 x 0.6 x 8 inches
Shipping Weight: 8.8 ounces (View shipping rates and policies)
Average Customer Review: 1,663 customer reviews
Amazon Best Sellers Rank: #981 in Books (See Top 100 in Books)
- #15 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship
- #23 in Books > Business & Money > Management & Leadership > Management

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Top customer reviews

Great intro to value of systems

ByScott Lynetton March 3, 2016

Format: Kindle EditionVerified Purchase

If you are working too many hours in your small business with no clear path to your dream of financial & personal freedom, read this book. The advice is practical & actionable. I took one star off the rating because I thought the author took too much time on his 'sample case'. This was done in the form of a too long conversation between himself & a fictionalization small business owner.
Otherwise, it was a five-star read.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

Life Changing Book!

ByFredyvelion February 20, 2017

Format: Kindle EditionVerified Purchase

This book has absolutely life changing content. I'm glad I read this before starting my business. I knew I needed to think through everything carefully but did not have the tools in this book.

The writing is also just absolutely stunning. Each story is told in a memorable way and the transitions are seamless.

This needs a few reads to fully grasp and internalize the lessons here.

0Comment 2 people found this helpful. Was this review helpful to you?YesNo

Great book for entreprenuers

ByTrent Ron February 28, 2017

Format: Kindle EditionVerified Purchase

A well out book that sets expectations for anyone who wants to open a business. And get a clearer view why small business owners operate the way they do and common pitfalls by being your own boss.

0Comment One person found this helpful. Was this review helpful to you?YesNo

Slow but makes a very important point

ByAmazon Customeron May 2, 2016

Format: PaperbackVerified Purchase

The hard part about reading this book is that it doesn't get to the point until half way through. However, the point it is trying to make is very important and requires a lot of build up before it clicks. A quick summary of this book is this, "Most growing businesses fail because their owners see the business as a thing to do work in, when they should view it as a process (that runs itself) that they need to improve."

0CommentWas this review helpful to you?YesNo

E Myth Revisited

BySteelmanon December 26, 2013

Format: PaperbackVerified Purchase

This book does a great job of forcing the business owner to think about working on the business versus working in the business. The idea of building your business like a franchise that you could duplicate over and over makes a lot of sense. Imagination, quantification, and orchestration are ways to think about the business, analyze the numbers, and build the model. Quick read and very thought provoking.

0Comment 5 people found this helpful. Was this review helpful to you?YesNo

It makes so much sense!

ByJ Beckeron January 13, 2015

Format: PaperbackVerified Purchase

As a small business owner I am constantly reading and researching ways to run my business better. To me, this means less time and effort with more revenue, profit, and stability. Michael Gerber's strategy of organizing the typical small business similar to that of a franchise business is brilliant! Had I read his book 5 years ago I would have saved a tremendous amount of time and effort learning the very principles that he describes in the book. His principles provide an excellent road map toward my desire to run a successful business on my terms, rather than having the business run me. Probably the best and most informative books on how to both plan and run a small business that I have ever found. Michael Gerber is not an academic and may not be appreciated by those who consider themselves such, however, I believe he addresses his audience (the typical small business owner) with an excellent understanding of the challenges we face and he provides tools for us to succeed even beyond our original dreams!

0CommentWas this review helpful to you?YesNo

Valuable lessons for technical specialists starting up a business

ByGavinon January 19, 2014

Format: Kindle EditionVerified Purchase

If you are considering starting a new business then this is a worthwhile read. However if your startup is in the area of professional services (such as consulting) then you might be slightly frustrated at the end because the examples given don't cover some of the nuances of this type of business. You might also need to abstract and distil the main themes from the book in order to see the relevance to your situation. But if you do this with an open mind and interpret the authors example of opening a pie franchise then the leaning points are valuable indeed.

The main message from this book is that a technical specialist is likely to fail at a new business venture unless they change their mindset to work on the business (Direct) rather than in the business (Operate). They need to be the owner in the true sense not the cornerstone employee. This requires a strategic approach to business development.

Considering that much of our life is spent in our professional work, it is essential that we are fulfilled. There is nothing admirable about working in an environment that is not allowing you to express your life purpose. The author emphasises the importance of finding your own true mission and how you can integrate your new business into this purpose so that they are in synergy.

The creation of a scaleable, repeatable business model (the franchise) is a mindset change that is possible for technical people, but this mindset shift needs to be deliberate since busy technical work is more compelling to many technical personalities.

0CommentWas this review helpful to you?YesNo

Heavy on concept, light on detail.

ByBrad Mattixon May 19, 2016

Format: PaperbackVerified Purchase

More play on the original book. This version contains some great general guide-lines for systemizing your business, however, the author is more interested in guiding you to his website to purchase a variety of courses and his "dream room" seminar series. The book is heavy on concept but short on detail. If you've read the original E-Myth, you would probably be safe to pass on this book. It's pretty much the same information re-framed.

0Comment One person found this helpful. Was this review helpful to you?YesNo

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Most recent customer reviews

Great book!

Stop reading reviews and buy the book. Just read the thing. It's worth it!!

Published 18 hours ago by Amazon Customer

Highly Recommend! Very Detailed and Specific Knowledge

I read tons of business books and this was an absolutely incredible book. It takes you through the story of a young entrepreneur whose business has swamped her.Read more

Published 1 day ago by Nelson

Five Stars

Amazingly helpful book! Thanks Mike and E-Myth Worldwide!

Published 4 days ago by Tyler

Great read

Awesome read full of wonderful information, would definitely recommend.

Published 4 days ago by Amazon Customer

Five Stars

Loved it so much that I signed up for the coaching!! Highly recommended!!

Published 4 days ago by Emilio

Five Stars

It is a good read for anyone that owns a business or thinking about starting one.

Published 7 days ago by Amazon Customer

Tired of spinning your wheels?

Essential reading for any small business owner. This book can revolutionize how you run your business.Read more

Published 8 days ago by J. Stewart

Okay book but not great.

Hasn't helped us at all. Doesn't really tell you how to accomplish the goals that are presented. Promotes author's own consultation services.

Published 8 days ago by Dr. G

Still love it!

Read this book a while ago and decided to get it again. Still love it!

Published 11 days ago by TL

Must Read Before Starting a Busienss

Thinking of starting a Busienss? Better read this before you loose all your money. Gives good insight and the need for systems.Read more

Published 11 days ago by FireMan

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