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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Paperback – October 14, 2004

by Michael E. Gerber (Author)

1,639 customer reviews

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In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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Editorial Reviews

Amazon.com Review

Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Product details

Paperback: 268 pages
Publisher: HarperCollins; Upd Sub edition (March 3, 1995)
Language: English
ISBN-10: 9780887307287
ISBN-13: 978-0887307287
ASIN: 0887307280
Product Dimensions: 5.3 x 0.6 x 8 inches
Shipping Weight: 8.8 ounces (View shipping rates and policies)
Average Customer Review: 4.6 out of 5 stars See all reviews (1,639 customer reviews)
Amazon Best Sellers Rank: #895 in Books (See Top 100 in Books)
- #19 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship
- #22 in Books > Business & Money > Management & Leadership > Management

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Top customer reviews

Own a business? You owe it to yourself to read this book.

BySteven Mayon December 12, 2016

Format: PaperbackVerified Purchase

This book literally changed my life. I own a small service business with around 15 employees. I had been struggling for years doing all managerial work myself so that it was done up to my standards. We did great work but at the expense of my sanity!
A mentor told me to read this book. The E-Myth was the driving factor that took my small business which had been controlling my life and transformed it into a business I could run remotely. Before I read this book I was working on site 9 hours a day 6 days a week. Less than a year after reading this I was able to take a six-month vacation around the world while my business ran itself. If you own a small business you need to read this book as soon as possible.

0Comment 32 people found this helpful. Was this review helpful to you?YesNo

Create the business of your dreams by living the dreams of your Life

ByMAURICE J RUBINOon December 22, 2015

Format: Kindle EditionVerified Purchase

If you are thinking of starting your own business, welcome to one aspect of the American Dream. Remember however that for a business to succeed, it will need more than you and an idea. It will need a systematic approach to be a successful business and The E-Myth Revisted should be on your list of required reading before you start your business. Michael Gerber's book reviews all aspects of preparing your business to succeed beyond just your initial idea by using what he calls the "Franchise Prototype". The book is a quick read told through a discussion between Michael and a would be bakery shop entrepreneur, Sarah. This real life example of how to build a business will make you think of the best way to structure your business to allow you to live the life of your dreams.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

Are you more technician, manager or entrepreneur?

ByScott P.on April 7, 2015

Format: PaperbackVerified Purchase

Easily worth the time to read. Being self-employed for 10 years, the author struck a chord with me time and again. I knew of the struggle between the inner technician, manager and entrepreneur but never had the framework to understand it. If you're a person who has marketable, technical talent and is self-employed or thinking of being self-employed, I'd say invest in this book and save yourself some inner turmoil.
Somebody gave this book 4 stars because of how long-winded the author can be... which is definitely something he does. It feels like 3 pages could be condensed to 2 paragraphs sometimes. That said, I felt that half the time it was just annoying and half the time it really helped the point of the story he was telling. It's long-winded, but that often plays into the lesson that he's retelling. So I'd give it a 4.5 stars if I'm really being critical. That said, it's about the insights and lessons you draw from it. Worth the read.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

Small Business: MythBuster

ByO. Halabiehon October 6, 2012

Format: PaperbackVerified Purchase

The book revolves around a central idea, that there exists a myth ("E-Myth") which states: "Small businesses are started by entrepreneurs risking capital to make a profit. This is simply not so. The real reasons people start businesses have little to do with entrepreneurship. In fact, this belief in the Entrepreneurial Myth is the most important factor in the devastating rate of small business failure today. Understanding the E-Myth, and applying that understanding to creation and development of a small business, can be the secret to any business's success."

To overcome this myth and it's accompanying challenges, the author argues for the deployment of a Franchise Prototype model. It begins with the owner realizing that "your business is not your life...the primary purpose of your business is to serve your life, you can then go to work on your business, rather than in it".

One might than ask themselves, how do I convert my existing business into this new operational model? This is where the Business Development Program, comes into play. The program introduced by GERBER in this book is based on the execution of the following seven steps:

1- Your Primary Aim: " What do I value the most? What kind of life do I want? What do I want my life to look like, to feel like? Who do I wish to be? Your primary aim is the answer to all these questions."

2- Your Strategic Objective: "A very clear statement of what your business has to ultimately do for you to achieve your primary aim."

3- Your Organizational Strategy: Structure the way the business is going to work, in other words creating the organizational chart - roles and responsibilities.

4- Your Management Strategy: "A system designed into your prototype to produce a marketing result."

5- Your People Strategy: The way the "game" (vision/aim) is communicated to the team at the outset. This includes everything from the position contracts (organization chart), to operations manuals, to the standards for performance and accountability.

6- Your Marketing Strategy: Knowing who your customer is (demographics) and why they buy (psychographics)

7- Your Systems Strategy: The "set of things, actions, ideas and information that interact with each other, and in so doing, alter other systems."

What sets this book apart is the analysis that the author performs, through a sample business, of issues small business owners encounter. This includes the different personas the owner takes on, as well as the evolution of the business through the maturity cycle. This analysis is what allows the readers to appreciate and embrace the proposed prototype framework that the author then introduces as key to success. A must read in the area of entrepreneurship and small business.

0Comment 4 people found this helpful. Was this review helpful to you?YesNo

Needed Advice For Any Organization

ByMatthew Morineon July 21, 2014

Format: Kindle EditionVerified Purchase

This book is about building a business. This might be a odd book to read as a minister, but there was many connection points that were helpful. In regards to the organization of a congregation, this book was a valuable resource. The best insights from this book was the role of the business owner. The business owner works the business, much in the same way that the minister works in the congregation. This is why congregations that have a pastoral mindset stop growing at 200 members. The minister cannot do anymore for the people. He is maxed out. The next step is that the minister works harder, helps the congregation grow, but than there is conflict. He no longer can be at everything, people expect him at everything, and there are hurt feelings. The same quality of service is no longer there. Disappointment sets in. People leave, and the congregation falls back to the normal size. This book helps you think through these issues. Instead of just working in the business, you need to work on the business. This is probably the biggest shift for a preacher. We are trained to work in, and not on. One of the best steps for a successful business is building a system that can be duplicated. This means understanding who is doing what. If you do not have a flow chart, or an organizational chart, you have a mob, and mobs destroy things. This is a good book for understanding how an organization works. Everything might not line up with how a church works, but there is a lot of good advice, and a good read for the topic. Good stuff.

0Comment One person found this helpful. Was this review helpful to you?YesNo

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Most recent customer reviews

Excellent reading for the small business owner

This is an excellent book that makes a very compelling case about what needs to be done in order for small businesses to succeed.Read more

Published 1 day ago by Ricalespy

Review

good strategy but weak on implementation

Published 3 days ago by Amazon Customer

Worthless

This is truly a waste of time. It could've been a magazine article for bathroom reading, not a book.
What a worthless piece of junk.

Published 3 days ago by Shopper

Five Stars

Great book abut very common mistakes and how to avoid and correct them

Published 4 days ago by Mircea Scarlatescu

Worth more than one Reas!

Has made me think about my business in a different way. Quote: your business is there to serve your life, not the other way around."

Published 5 days ago by julie

Great Read

A great place to start to change your mindset and begin to think of your business as a way to free yourself!

Published 7 days ago by dot11

Five Stars

A must read! Has me working on balancing my three personalities so the Entrepreneur may thrive!

Published 13 days ago by C J Ngurre

Out of date advice

This book has a few good things to say, but trying to systematize your business like a franchise is an old and very outdated strategy that just doesn't work anymore.Read more

Published 14 days ago by Potatoboy

Great entrepreneur read

Excellent book for entrepreneurs looking to take their business to the next level. The step by step approach to analyzing the characteristics of an entrepreneur was a great...Read more

Published 15 days ago by Dr Forbes

Must read for anyone wanting to start his or her ...

Must read for anyone wanting to start his or her business and for people who have been in business to a while.

Published 20 days ago by Home Makeover Expo

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