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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Paperback – October 14, 2004
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Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins --This text refers to the Audio CD edition.
From Library Journal
Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc. --This text refers to the Audio CD edition.
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Top customer reviews
Steven Monahan, author the One Thing 66 Day Workbook.
The book puts in simple, conversational terms the mindset you need to run a successful business AND the process you need to go through to create it. The tone is respectful of people who have valuable technical skills that want to see that value realized, but the book very quickly warns the reader that doing the work is very different from owning a business that does the work, and there are a number of problems the technical person often never sees coming until it's too late.
Far from deterring me from entering the business world, this book has me more excited than ever about asking the questions and setting up the systems that allow a great business to function.
E-Myth is divided into three sections, each teaching a new lesson. First, that we each have three personalities that must be balanced to be successful in business: entrepreneur, manager, and technician. Second, that consistent, repeatable processes are more important than the product. Third, that it is important to develop a solid business model from the very start.
This book was helpful to me, even before I've begun any business. I was grateful for the lesson that a successful business is one that you can walk away from, come back a month later, and find it running just as well. As Gerber writes, "If your business depends on you, you don't own a business-you have a job." (40).
I also appreciated Gerber's instruction that a successful business depends far more on its owner's commitment to learning than any brilliantly novel product. As he writes, people who are exceptionally good in business have an insatiable need to know more.
If you're looking to learn about small businesses or hoping to improve your own business, E-Myth is a great place to start.