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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Paperback – October 14, 2004
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Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins --This text refers to an out of print or unavailable edition of this title.
From Library Journal
Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Steven Monahan, author the One Thing 66 Day Workbook.
The author refers to using systems to make a business work. He's absolutely right about that. The reason why McDonald's and other successful franchises work is because they have a tried and proven formula - in other words, a system. The point is that when starting a new business or revamping one that isn't working, putting in place a system on which everything runs like clockwork is the way to go. Good advice and this book is a good read, if a bit specialised. Paul Herring Queensland Australia
Anyone seeking to start a business or struggling to keep their business afloat should read this book. I have served as a pastor for many years and this book helped me to look a ministry and how we do church in a brand new way.
Part of my goal setting process now includes the question, "How can we simplify the process so it is easy to remember and repeatable by every member of the church?" The entrepreneurial mindset is a big part of what we do, but thinking like a franchiser in how we do things is changing our culture and myself.
The E-Myth should be in everyone's library. I now own both Kindle and Paper versions.