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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Paperback – October 14, 2004
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"Gerber loves to exhort people to develop powerful visions for theircompanies." -- Fortune
"Thanks to Gerber l have freed up over three hours a day, significantly increased my sales, more than doubled my bottom line, and been able to take my first vacation in four years." -- Trish Lind, T. Lind Graphics, St. Paul, Minnesota
"Without a doubt, the most important message for our company over thenext decade." -- The John Hancock Insurance Group
About the Author
Michael E. Gerber is a true legend of entrepreneurship. The editors of INC magazine called him "The World's #1 Small Business Guru." He is Co-founder and Chairman of the Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy. The Gerber Companies transforms the way small business owners grow their enterprises and has evolved into an empire over its history of nearly three decades.
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A mentor told me to read this book. The E-Myth was the driving factor that took my small business which had been controlling my life and transformed it into a business I could run remotely. Before I read this book I was working on site 9 hours a day 6 days a week. Less than a year after reading this I was able to take a six-month vacation around the world while my business ran itself. If you own a small business you need to read this book as soon as possible.
Is it perfect? No - it's seriously cringy when the author talks about how beautiful and youthful his protege is. Ugh. But other than that, I love it and recommended it to all small business owners. Read it.
Somebody gave this book 4 stars because of how long-winded the author can be... which is definitely something he does. It feels like 3 pages could be condensed to 2 paragraphs sometimes. That said, I felt that half the time it was just annoying and half the time it really helped the point of the story he was telling. It's long-winded, but that often plays into the lesson that he's retelling. So I'd give it a 4.5 stars if I'm really being critical. That said, it's about the insights and lessons you draw from it. Worth the read.
Top international reviews
This has been a life changing book for me.
It first taught me that I don't want to own a job, I want to own a business. Since that moment, I've learned to work on my businesses, not just in them.
This book provides the material to help change the mindset of any technician (be they in IT, bakery, floristry on any business!) and offers practical advice on how to systemsise your business.
I can't recommend this book enough for anyone who runs a business.
The second section was completely turning the self-employed business to franchise model which I can call it as so…so for me as I was expecting more illustration apart from restaurant franchise.
Giving it 4 stars just because the name of the book is quite appealing but the recipe in the book is not that spicy.
It is a must buy if you are or want to be in franchise business model.
If you find the review useful, consider clicking helpful!
The E-Myth Revisited is an accessible and thought-provoking read - definitely a book I will be returning to.
ps. Make sure you read past the Acknowledgements at the end of the book too as there are a couple more chapters to go.
Gerber's method is basically saying the same thing. You need to plan out how your business is going to work, document it and make sure everyone in your organisation follows the plan. This is a fine idea and one that small and fledgeling companies need to be reminded of. The problem is that the book surrounding the idea sounds like an evangelical speech made at a conference, complete with overly schmaltzy anecdotes and a large dollop of opinion.
The primary opinion raised frequently in the book is one that I wholeheartedly disagree with and judging by internet opinion I'm not alone, with reports and articles calling Gerber out for the same point. He states that you need to organise your business around employing unskilled staff willing to follow a system to the letter. This ONLY works if you come to the conclusion that 'The E-myth Revisited' is an instruction manual in how to design and sell a turnkey franchise business. Gabe Newell, boss of the successful software company Valve, professed the opposite, stating that you should only hire people who are better than you at the task you're hiring them for. A sensible point of view for those wishing to improve the performance and quality of their company, services and goods, but not a good point for those wishing to sell a business plan to franchisees.
With that point in mind, the rest of the book takes on more of the tone of a snake oil salesman, making it difficult to accept some of the points because the cynicism shield has been well and truly erected. The clumsy anecdotal story scattered throughout the book feels like the shill offering to buy the professor's marvellous tonic. This is unfortunate, since the latter sections of the book is where the really helpful information is.
Basically, Gerber has tried to take the 'How to Sell a Franchise' training courses and seminars his company creates and tried to distil them into a single volume. However, he then wraps it all up in inappropriate advice for the general business owners the book purports to be for. A shame.
E-Myth is a book that prescribes a single business model to it's readers that, let's face it, doesn't work for most small businesses. However, it does teach lessons to the business owners that do want to grow to be more than a mom-and-pop shop.
I work in big-business IT as a Solution Architect which means that I do a lot of technology and business consulting and, despite the fact that I read this book over a decade ago, I still refer managers and business developers to this book saying, "Read it. Learn it. Love it."
Because this book, while prescribing a single business model, contains the fundamentals concepts for developing a good operational architecture - fundamentals that so many managers simply don't know or think they don't have time to implement because "they are spending too much time in the business and not enough time on the business".
Read it. Learn it. Love it.
The author uses a wonderful blend of storytelling and management techniques to captivate you and get his ideas across. It's easy to read and understand and at the end of it you won't be left with the idea "this does not apply to me".
I found it to be a real eye opener and I even applied some of the ideas presented here and, to my surprise, saw immediate results.
The book does not tell you how to run your business; it does much better it tell you how NOT to do it.
If you only get one point it is this--- Work ON your business and not IN your business. IE Pay other people to do the labour and focus yourself on the things that will bring you customers such as sales, marketing and customer care. Put systems in place for your staff to follow that will ensure and maintain quality and get feedback at every stage from your customers so you know what is working and where to improve.
I have read dozens upon dozens of books in my spare time to learn from the people that have gone before me in business. Many have the occasional nugget or are the same as other books but in a different tone, I tend to throw these away or donate them.
This book is still on my shelf as it one of the best books on business I have read.
I think this book would be very useful to the beginning entrepreneurs. As the failure rate of 'small businesses' is pretty high, any education in running the company is really essential to such people.
The e-myth actually sounds in today's world like it is attributed to software or internet based companies. However, one could not be further from truth as far as this book is concerned. Written in pre-dot com era, e-myth actually refers to entrepreneurial myth and has no connotations with the current meaning of the 'e' prefix.
The book as such is valuable to business owners. However, it proposes very specific approach to create a successful business/franchise. You may find it applicable in your area. However, if you look at current industries - this approach may not be the most optimal if you have startup IT businesses in mind. They usually run on the premise that this book describes is doomed to fail. Again, it's interesting read but you may want to validate its applicability before you get excited too much :)
I have listened to it straight through now twice and will follow many of the instructions, advice and information given by Michael Gerber.
He is direct and it really is a wonderful story with a couple of threads running through the whole CD.
A must have for anyone running a small or medium sized business.
Essential information which is vital to success in today's current business and economical climate.
I have recommended this CD to my younger sister who is also my business partner so we are now singing from the same sheet and my other brother who wants to start a new business.