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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Paperback – October 14, 2004

by Michael E. Gerber (Author)

1,681 customer reviews

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In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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Editorial Reviews

Amazon.com Review

Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Product details

Paperback: 268 pages
Publisher: HarperCollins; Upd Sub edition (March 3, 1995)
Language: English
ISBN-10: 9780887307287
ISBN-13: 978-0887307287
ASIN: 0887307280
Product Dimensions: 5.3 x 0.6 x 8 inches
Shipping Weight: 8.8 ounces (View shipping rates and policies)
Average Customer Review: 1,681 customer reviews
Amazon Best Sellers Rank: #488 in Books (See Top 100 in Books)
- #14 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship
- #16 in Books > Business & Money > Management & Leadership > Management

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Top customer reviews

Great book for entreprenuers

ByTrent Ron February 28, 2017

Format: Kindle EditionVerified Purchase

A well out book that sets expectations for anyone who wants to open a business. And get a clearer view why small business owners operate the way they do and common pitfalls by being your own boss.

0Comment One person found this helpful. Was this review helpful to you?YesNo

Key lessons for those wanting to start a business

BySmedleyon September 25, 2014

Format: Kindle EditionVerified Purchase

Michael Gerber takes a very practical approach to explaining the difference between working for a company and running a company. He keeps things on a level that is simple to understand.

A few of the key lessons from this book:
+ If your business doesn't run without you, you don't own a business, you own a job.

+ Understanding the technical work that a business does is not the same as understanding a business that does technical work.

+ What you sell is not important, the way it is delivered is.

+ There is beauty in following an immaculate process.

+ The product is what your customer feels as he walks out of your business.

Every budding entrepreneur should read this book... multiple times! It contains incredibly valuable lessons. Don't be fooled by the simplicity - it contains powerful wisdom.

Feel free to check out my summary of the Key Lessons of The E-Myth:
http://revisy.com/s/24/Book-summary-The-E-Myth-Revisited

0CommentWas this review helpful to you?YesNo

ONe of the best business books. Great advice

ByJuan Calderonon February 5, 2016