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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Paperback – October 14, 2004

by Michael E. Gerber (Author)

1,661 customer reviews

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In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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Editorial Reviews

Amazon.com Review

Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Product details

Paperback: 268 pages
Publisher: HarperCollins; Upd Sub edition (March 3, 1995)
Language: English
ISBN-10: 9780887307287
ISBN-13: 978-0887307287
ASIN: 0887307280
Product Dimensions: 5.3 x 0.6 x 8 inches
Shipping Weight: 8.8 ounces (View shipping rates and policies)
Average Customer Review: 1,661 customer reviews
Amazon Best Sellers Rank: #936 in Books (See Top 100 in Books)
- #14 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship
- #20 in Books > Business & Money > Management & Leadership > Management

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Top customer reviews

The E-Myth: No Longer a Myth, but Still a Problem

ByB. K. Riceon May 15, 2015

Format: Kindle EditionVerified Purchase

Gerber's book has quite the readership. I read the original when it first came out and just read the revisited version. While there are various places where Gerber can be criticized... or at least noted to be incomplete... or perhaps better - selectively right, there are fundamentals he covers that are crucial. Every entrepreneur who starts a business as a technician (i.e. highly skilled in a domain), must move through the stages of becoming one who manages and then leads the business. Good basics and a good framework. Lots more reading and learning is needed to get the details of how best to do what he describes generally. But Gerber will give the overview and point you in a good direction.

0Comment One person found this helpful. Was this review helpful to you?YesNo

This book introduces a solution to own a small business in simple steps.

ByZuri Hannon July 28, 2017

Format: PaperbackVerified Purchase

This book starts with a story of a woman who opened a cake business in a brick and mortar business. I could relate to the book because our parents also owned brick and mortar business and worked for a long time every day over 10+ hours. It is not sustainable and should not be working more to own a brick and mortar store. If you want to be an entrepreneur or any small business owner, this book introduces a solution to own a small business in simple steps.

0CommentWas this review helpful to you?YesNo

Great intro to value of systems

ByScott Lynetton March 3, 2016

Format: Kindle EditionVerified Purchase

If you are working too many hours in your small business with no clear path to your dream of financial & personal freedom, read this book. The advice is practical & actionable. I took one star off the rating because I thought the author took too much time on his 'sample case'. This was done in the form of a too long conversation between himself & a fictionalization small business owner.
Otherwise, it was a five-star read.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

Not my cup of tea

ByMatthew P. Smithon June 25, 2017

Format: Kindle EditionVerified Purchase

I just don't see where the 5 stsr ratings come from. I only had 3 bookmarks in this book. I had 50 in my last book. This book was very wordy and could have been half the length. However I am interested in the emyth physician and emyth manager books based soley on their descriptions.

0Comment One person found this helpful. Was this review helpful to you?YesNo

Life Changing Book!

ByFredyvelion February 20, 2017

Format: Kindle EditionVerified Purchase

This book has absolutely life changing content. I'm glad I read this before starting my business. I knew I needed to think through everything carefully but did not have the tools in this book.

The writing is also just absolutely stunning. Each story is told in a memorable way and the transitions are seamless.

This needs a few reads to fully grasp and internalize the lessons here.

0Comment 2 people found this helpful. Was this review helpful to you?YesNo

Must Read Before Starting a Busienss

ByFireManon August 11, 2017

Format: Kindle EditionVerified Purchase

Thinking of starting a Busienss? Better read this before you loose all your money. Gives good insight and the need for systems. Not much help after that, could use some more meat on the bone. Very general but you better know what you are getting into before starting a Busienss.

0CommentWas this review helpful to you?YesNo

Great book for entreprenuers

ByTrent Ron February 28, 2017

Format: Kindle EditionVerified Purchase

A well out book that sets expectations for anyone who wants to open a business. And get a clearer view why small business owners operate the way they do and common pitfalls by being your own boss.

0Comment One person found this helpful. Was this review helpful to you?YesNo

Slow but makes a very important point

ByAmazon Customeron May 2, 2016

Format: PaperbackVerified Purchase

The hard part about reading this book is that it doesn't get to the point until half way through. However, the point it is trying to make is very important and requires a lot of build up before it clicks. A quick summary of this book is this, "Most growing businesses fail because their owners see the business as a thing to do work in, when they should view it as a process (that runs itself) that they need to improve."

0CommentWas this review helpful to you?YesNo

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Most recent customer reviews

Five Stars

Amazingly helpful book! Thanks Mike and E-Myth Worldwide!

Published 11 hours ago by Tyler

Great read

Awesome read full of wonderful information, would definitely recommend.

Published 12 hours ago by Amazon Customer

Five Stars

Loved it so much that I signed up for the coaching!! Highly recommended!!

Published 13 hours ago by Emilio

Five Stars

It is a good read for anyone that owns a business or thinking about starting one.

Published 3 days ago by Amazon Customer

Tired of spinning your wheels?

Essential reading for any small business owner. This book can revolutionize how you run your business.Read more

Published 4 days ago by J. Stewart

Okay book but not great.

Hasn't helped us at all. Doesn't really tell you how to accomplish the goals that are presented. Promotes author's own consultation services.

Published 4 days ago by Dr. G

Still love it!

Read this book a while ago and decided to get it again. Still love it!

Published 7 days ago by TL

Super book. Was a great help starting my business ...

Super book. Was a great help starting my business years ago.

Published 8 days ago by Ruplinger

Great book

I enjoyed the book and learned a lot. I will need to re-read it again and again to absorb the material.

Published 10 days ago by Ashraf Abusamak

Five Stars

Excellent book. Read it several times, and it's been hugely helpful.

Published 11 days ago by Naomi K

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