- Paperback: 268 pages
- Publisher: HarperCollins; Upd Sub edition (March 3, 1995)
- Language: English
- ISBN-10: 0887307280
- ISBN-13: 978-0887307287
- Product Dimensions: 5.3 x 0.6 x 8 inches
- Shipping Weight: 8.8 ounces (View shipping rates and policies)
- Average Customer Review: 4.6 out of 5 stars See all reviews (1,575 customer reviews)
- Amazon Best Sellers Rank: #604 in Books (See Top 100 in Books)
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Paperback – October 14, 2004
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Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins --This text refers to an out of print or unavailable edition of this title.
From Library Journal
Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
The "e"(for entrepreneur) myth is that hard work and perseverance -- plowing ahead against the odds -- will alter the statistical odds that doom most new businesses. Gerber uses as an example, a woman who had begun a small bakery business because of her legendary piemaking skills. Since she knew how to bake great pies, shouldn't it follow that that skill could be the basis for a successful business? Back in the real world, while the business hadn't exactly failed, it hadn't exactly succeeded, either. Gerber shows how the overwrought business owner can turn the idea into a successful venture.
The author advocates looking for guidance to the large franchise model (McDonald's is an example he cites frequently). The distinctive characteristic of the large franchise-based business is a detailed, finely tuned system that can be run successfully by non-experts. Gerber takes the reader through the steps to create a detailed small business model. Using this system, the business owner is transformed from a day to day operator to a sort of teacher whose success is achieved by training others in detail to use the very skills the owner brought to the business in the first place.
Few readers will have the time and discipline to adopt the entire soup-to-nuts program advocated in this book, but can still learn a great deal from it.
First of all the book painfully shows its age being written in 1986 when all the business "gurus" were touting the success of McDonalds, Coke and IBM as their own. These references were outdated even then. I thought that "revisited" (1995 publish date) might include a reference to the internet at least, but I was wrong.
The book feels like a 268 page infomercial for the author's consulting company. Once per chapter you can count on: "we at GERBER Corp" have the answer to this problem. We'll give an overgeneralized and useless thumbnail of the solution here, in the hopes that you might become a client"
I appreciate the attempt at allegorical style, but it is poorly done. I don't believe for a minute that there ever was a conversation with a "Sarah" that runs through the book. With this obvious falsification, the author loses authenticity.
Obviously the author is a career consultant and it is painfully obvious: for example the points he makes are always bunched in threes. (because thats the only way stupid people comprehend at hotel seminars) Well what if the discoveries take you in a direction that leads to 5 or 13 points of knowledge?
There is no hard data, empirical evidence, test results, or original knowledge - just anecdotes and the author's unsupported claims, likely culled from a morass of 1970s business books and spun into a different yarn.
Despite all this, there are some interesting points raised about the qualities needed for starting a business being different from those to run it. Some colorful descriptions here and there which elevate it to two stars bordering on three.
In summary: If you want to grow a business larger than a mom and pop and stay profitable over time, you must build systems and processes. The author thinks a lot of small business owners don't know this. If you do know this, move on.
A mentor told me to read this book. The E-Myth was the driving factor that took my small business which had been controlling my life and transformed it into a business I could run remotely. Before I read this book I was working on site 9 hours a day 6 days a week. Less than a year after reading this I was able to take a six-month vacation around the world while my business ran itself. If you own a small business you need to read this book as soon as possible.