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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Paperback – October 14, 2004

by Michael E. Gerber (Author)

1,801 customer reviews

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In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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Editorial Reviews

Review

"Gerber loves to exhort people to develop powerful visions for theircompanies." -- Fortune

"Thanks to Gerber l have freed up over three hours a day, significantly increased my sales, more than doubled my bottom line, and been able to take my first vacation in four years." -- Trish Lind, T. Lind Graphics, St. Paul, Minnesota

"Without a doubt, the most important message for our company over thenext decade." -- The John Hancock Insurance Group

About the Author

Michael E. Gerber is a true legend of entrepreneurship. INC. magazine called him "the World's #1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy—a company that transforms the way small business owners grow their companies and which has evolved into an empire over its history of nearly three decades.

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Product details

Paperback: 268 pages
Publisher: HarperCollins; Updated, Subsequent edition (March 3, 1995)
Language: English
ISBN-10: 9780887307287
ISBN-13: 978-0887307287
ASIN: 0887307280
Product Dimensions: 5.3 x 0.6 x 8 inches
Shipping Weight: 7.8 ounces (View shipping rates and policies)
Average Customer Review: 1,801 customer reviews
Amazon Best Sellers Rank: #878 in Books (See Top 100 in Books)
- #39 in Books > Business & Money > Management & Leadership > Management
- #40 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship

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Steve

Own a business? You owe it to yourself to read this book.

December 12, 2016

Format: PaperbackVerified Purchase

This book literally changed my life. I own a small service business with around 15 employees. I had been struggling for years doing all managerial work myself so that it was done up to my standards. We did great work but at the expense of my sanity!
A mentor told me to read this book. The E-Myth was the driving factor that took my small business which had been controlling my life and transformed it into a business I could run remotely. Before I read this book I was working on site 9 hours a day 6 days a week. Less than a year after reading this I was able to take a six-month vacation around the world while my business ran itself. If you own a small business you need to read this book as soon as possible.

73 people found this helpful74 people found this helpful

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Amazon Customer

Life changing

February 12, 2018

Format: Kindle EditionVerified Purchase

I love this book. I read it first two years ago, when I'd barely started my business. I re-read it again, and the richness of it all is amazing. I've come so far (we've expanded tho London, Los Angeles and Atlanta), and so much of that is owed to this book.

Is it perfect? No - it's seriously cringy when the author talks about how beautiful and youthful his protege is. Ugh. But other than that, I love it and recommended it to all small business owners. Read it.

10 people found this helpful11 people found this helpful

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Brad Mattix

Heavy on concept, light on detail.

May 19, 2016

Format: PaperbackVerified Purchase

More play on the original book. This version contains some great general guide-lines for systemizing your business, however, the author is more interested in guiding you to his website to purchase a variety of courses and his "dream room" seminar series. The book is heavy on concept but short on detail. If you've read the original E-Myth, you would probably be safe to pass on this book. It's pretty much the same information re-framed.

16 people found this helpful17 people found this helpful

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Scott P.

Are you more technician, manager or entrepreneur?

April 7, 2015

Format: PaperbackVerified Purchase

Easily worth the time to read. Being self-employed for 10 years, the author struck a chord with me time and again. I knew of the struggle between the inner technician, manager and entrepreneur but never had the framework to understand it. If you're a person who has marketable, technical talent and is self-employed or thinking of being self-employed, I'd say invest in this book and save yourself some inner turmoil.
Somebody gave this book 4 stars because of how long-winded the author can be... which is definitely something he does. It feels like 3 pages could be condensed to 2 paragraphs sometimes. That said, I felt that half the time it was just annoying and half the time it really helped the point of the story he was telling. It's long-winded, but that often plays into the lesson that he's retelling. So I'd give it a 4.5 stars if I'm really being critical. That said, it's about the insights and lessons you draw from it. Worth the read.

18 people found this helpful19 people found this helpful

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John Orban

Before you even think about starting a business, read this book!

March 17, 2018

Format: Audible AudiobookVerified Purchase

This is the most important book I've read in the last four years. And it's amazing that it was written over twenty years ago. If you're a small business owner or thinking of starting a business of your own, you MUST read this book. Don't listen to the clowns on Facebook who will have you earning a million dollars your first year in the business. That's B.S. and you'll waste thousands of dollars like I did. READ THIS BOOK FIRST! It's changing my life!

5 people found this helpful6 people found this helpful

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Jordan Hier

Good Book. Great Information

November 9, 2016

Format: PaperbackVerified Purchase

The only reason why I purchased this book was for a class in college that I took. I was grateful that I bought this book because there is a lot of useful information in it regarding what is necessary for small businesses to succeed and the most needed steps to do so. Also, it talks about why small businesses fail and how to get out of your business/products before taking a huge hit.

5 people found this helpful6 people found this helpful

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MAURICE J RUBINO

Create the business of your dreams by living the dreams of your Life

December 22, 2015

Format: Kindle EditionVerified Purchase

If you are thinking of starting your own business, welcome to one aspect of the American Dream. Remember however that for a business to succeed, it will need more than you and an idea. It will need a systematic approach to be a successful business and The E-Myth Revisted should be on your list of required reading before you start your business. Michael Gerber's book reviews all aspects of preparing your business to succeed beyond just your initial idea by using what he calls the "Franchise Prototype". The book is a quick read told through a discussion between Michael and a would be bakery shop entrepreneur, Sarah. This real life example of how to build a business will make you think of the best way to structure your business to allow you to live the life of your dreams.

4 people found this helpful5 people found this helpful

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B. K. Rice

The E-Myth: No Longer a Myth, but Still a Problem

May 15, 2015

Format: Kindle EditionVerified Purchase

Gerber's book has quite the readership. I read the original when it first came out and just read the revisited version. While there are various places where Gerber can be criticized... or at least noted to be incomplete... or perhaps better - selectively right, there are fundamentals he covers that are crucial. Every entrepreneur who starts a business as a technician (i.e. highly skilled in a domain), must move through the stages of becoming one who manages and then leads the business. Good basics and a good framework. Lots more reading and learning is needed to get the details of how best to do what he describes generally. But Gerber will give the overview and point you in a good direction.

6 people found this helpful7 people found this helpful

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