- Audible Audio Edition
- Listening Length: 8 hours and 5 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: HarperAudio
- Audible.com Release Date: March 31, 2005
- Whispersync for Voice: Ready
- Language: English
- ASIN: B00094F0ES
- Amazon Best Sellers Rank:
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Audible Audiobook – Unabridged
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Top Customer Reviews
A mentor told me to read this book. The E-Myth was the driving factor that took my small business which had been controlling my life and transformed it into a business I could run remotely. Before I read this book I was working on site 9 hours a day 6 days a week. Less than a year after reading this I was able to take a six-month vacation around the world while my business ran itself. If you own a small business you need to read this book as soon as possible.
The sobering fact is that an overwhelming majority of businesses fail in the first five years of operation, and these failures tend to follow a pattern. Gerber illustrates that successful businesses excel not by happenstance but by following a particular model that has proven to work—franchises, with overwhelmingly high success rates at five years, are given as a prime example. The E Myth Revisited explains, in often broad and sometimes specific terms, the approach that is required for a business to not only persevere, but to prosper.
The book is divided into three parts. Part I exposes many of the myths that delude people into starting their own business. Here the author clarifies the three different personalities in business: the “technician,” the “manager,” and the “entrepreneur.” Gerber explains that new ventures are often started by “technicians” who make the mistake of thinking that being able to do some type of work (e.g. hairstylist) equates to an understanding of how that business is done (beauty salon). Part II takes a broad approach to explain the “Turn-Key Revolution” and the general tenets one needs in order to lay the foundation for a successful business prototype. Part III comprises the bulk of the book and provides the most detail. It has step-by-step systematic guides to cultivate and nurture success.
I think this book’s greatest value is establishing a universal blueprint that any person from any type of business can follow in order to steer their team and organization toward new heights. With this advice are some very valuable life lessons and pearls of wisdom. On a negative note, as with any other book that secondarily serves as propaganda, there are frequent references and “plugs” to the author’s own website and business services. Moreover, the author often diverts and has a conversation with “Sarah,” a fictional failed business owner who is guided toward the light. These sections are lacking in substance and are so full of fluff that I wanted to send Sarah away on a permanent vacation.
As a non-businessperson, this book is extremely easy to read, and the fact that it has no technical language whatsoever makes it accessible and worthwhile to anyone who either wants to launch a new venture or reboot an old one. Despite the fact that it’s 260+ pages, The E Myth Revisited is also a surprisingly quick read.
I am sure there are many paths to success in business, but Gerber makes a persuasive case for his prescriptions in this book.
I would have paid an extra 50% just for someone to have removed the mountains of waffle he self-indulgently unloaded upon the reader.
I basically started skim reading through his verbose novel-esque writing until I came across a 'good bit', at which point I would start reading in detail.
The actual substance in the book, when I found it, was very good. I would liked to the other 75% of the book to have been more of the same. Basically the message of the book is:
- Most small businesses fail because their founders treat it as a way to do their previous job, but without a boss.
- A business should be treated as a system, and should have clear rules governing the operation and interconnection of all of its component parts.
Otherwise, it was a five-star read.
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