- Hardcover: 192 pages
- Publisher: O'Reilly Media; 1 edition (May 15, 2007)
- Language: English
- ISBN-10: 0596527055
- ISBN-13: 978-0596527051
- Product Dimensions: 5.5 x 0.8 x 8.5 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
- Average Customer Review: 126 customer reviews
- Amazon Best Sellers Rank: #452,060 in Books (See Top 100 in Books)
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The Myths of Innovation 1st Edition
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About the Author
Scott Berkun worked on the Internet Explorer team at Microsoft from 1994-1999 and left the company in 2003 with the goal of writing enough books to fill a shelf. The Myths of Innovation is his second book: he wrote the best seller, The Art of Project Management (O'Reilly 2005). He makes a living writing, teaching and speaking. He teaches a graduate course in creative thinking at the University of Washington, runs the sacred places architecture tour at NYC's GEL conference, and writes about innovation, design and management at http://www.scottberkun.com.
Top customer reviews
After finishing the book I'm going from 3 to 4 stars. I still think the ideas in this book are vital for any creative person to know. It is worth your money. But it might not be worth your time. Read on.
I came across Scott's work after stumbling over a few articles he wrote while still at MS. They are buried deep in MS website somewhere.
I liked his articles and so decided to buy one of his books.
If there is one thing I've learned by reading The Myths of Innovation, it's that you do the reader a disservice by having too many parenthetical statements and pointless footnotes. Stop interrupting the user's flow! Only interrupt when the information absolutely needs to be said. The things I'm talking about are the injected humor that usually takes way too long to deliver. Scott would be wise to remember: "Brevity is the soul of whit." -Bill Shakespeare. It just draws the reader out too much. Some of his jokes hit home for a small internal chuckle, but for the most part the humor is just way too forced. I assume the attempt was to make the book engaging, but for me it did the opposite effect. I quickly became tired of constantly being drawn out of the flow of the copy. Therefore it took me several months of off again on again reading sessions to finish this book. I loved the ideas being shared, but the delivery was a labor! Just too much being said.
Apply the same concepts of UX to your writing as you would your products. Don't interrupt the flow.
The book should be the first book on innovation because it helps you establish the proper attitude toward the concept of innovation.
And the book should always be on your bookshelf because it’s the perfect reminder that keeps you from the traps and misconceptions of whatever books, seminars, innovation experts, consultants tell you about innovation.
Innovation is not something you can buy like buying the services of an ad agnecy; it’s also not something you can create or build like creating a plan or building a house.
Arguably, innovation can’t even be managed (in its traditional sense as “management” in business).
Innovation can only be articulated, facilitated, and afforded. Because innovation is the result of a certain kind of culture, along with the effort of many open minds.
Innovation is the by-product of creative exploration.
It can be analyzed. But it’s also an art.
The Myths of Innovation clears up all the clouds around the hype.
And in the end, the love you take is equal to the love you make. Only open minds, open cultures, and hard work can bring about something we call innovation.
Steve Gladis Leadership Partners
This book is a quick read, but it served me well in resetting my mindset around innovation moving forward.
Most recent customer reviews
The topic itself is pretty simple and Scott shows all the right things.Read more
Everyone talks about innovation: From the new smartphone to the latest toilet paper, every brand uses the keyword "innovation" to promote any kind of...Read more