Where do I start?
This would have to be the best book I have read in recent times. Seriously good! I started this book on Monday and finished it today (Thursday). For me that's seriously quick, I couldn't put the thing down. I was hooked, engaged and excited by what I read, but what's it all about you ask?
Obviously innovation, but Scott Berkun delves much deeper, discussing what innovation really is - this was seriously interesting. Without giving to much away, he suggests it's a term we probably use too much (you know one of those buzzwords we throw around - sounds good but do we really innovate).
Secondly, the book is about believing in yourself and how to stimulate your thinking to come up with ideas, which may one day provide a solution to a problem that makes you money. Scott Berkun covers everything from idea generation, including environments which are likely to foster such ideas, to pitching ideas to your boss and venture capitalists, to maintaining your motivation, to understanding how culture and mindsets can thwart even the very best ideas and everything else in between. He provides tools, examples and much more to help you do/overcome all of this.
I found this book easy to read and well referenced, which gave it credibility. Scott Berkun does a brilliant job of revealing just how many of the world's greatest innovations (Internet & others) and most successful companies (Google, Apple & others) made it where they have. He cites hard work and determination amongst other things as being responsible for helping them to where they are. He believes though we are all capable of such great feats and provides a great deal of insight, giving I'm sure any reader a boost in confidence.
Of most interest was the real stories behind how it all started for these individuals and companies. Scott suggests it all starts with an IDEA. That's it, a simple idea but for it to be realised and potentially one day be successful, you must do something about it and make that idea happen. He suggests no idea happens if all you do is think about it. You must do something about it.
I found knowing the real stories behind these companies very refreshing, rather than the version often cited in mainstream media.
Whether you're in business, want to be in business, have an idea or have a dream you wish to realise, then this book might just be for you. I know Scott has certainly re-ignited my desire to stop talking and start doing.
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Top reviews from other countries
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Hermann SchmidtReviewed in Germany on March 8, 2014
Erleuchtend und ernüchternd zugleich
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ignaciopgReviewed in Spain on August 6, 2013
Una buena visión de la innovación, desmitificándola
