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The Myths of Innovation Paperback – August 30, 2010
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About the Author
Scott Berkun was a manager at Microsoft from 1994-2003, on projects including v1-5 (not 6) of Internet Explorer. He is the author of three bestselling books, Making Things Happen, The Myths of Innovation and Confessions of a Public Speaker. He works full time as a writer and speaker, and his work has appeared in The New York Times, Forbes magazine, The Economist, The Washington Post, Wired magazine, National Public Radio and other media. He regularly contributes to Harvard Business and BusinessWeek, has taught creative thinking at the University of Washington, and has appeared as an innovation and management expert on MSNBC and on CNBC. He writes frequently on innovation and creative thinking at his surprisingly popular blog: scottberkun.com and tweets at @berkun.
His ambition in life is to fill the above bookshelf, which is by his writing desk, with books he has written. If he were smarter, he’d have picked a smaller shelf.
He’s based in Seattle, WA, but speaks often all around the world speaking about creativity and other topics he’s written about. If you’d like to hire him to speak at an event, head over here: www.scottberkun.com. You can watch videos of him in action and get in touch.
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Top customer reviews
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The book should be the first book on innovation because it helps you establish the proper attitude toward the concept of innovation.
And the book should always be on your bookshelf because it’s the perfect reminder that keeps you from the traps and misconceptions of whatever books, seminars, innovation experts, consultants tell you about innovation.
Innovation is not something you can buy like buying the services of an ad agnecy; it’s also not something you can create or build like creating a plan or building a house.
Arguably, innovation can’t even be managed (in its traditional sense as “management” in business).
Innovation can only be articulated, facilitated, and afforded. Because innovation is the result of a certain kind of culture, along with the effort of many open minds.
Innovation is the by-product of creative exploration.
It can be analyzed. But it’s also an art.
The Myths of Innovation clears up all the clouds around the hype.
And in the end, the love you take is equal to the love you make. Only open minds, open cultures, and hard work can bring about something we call innovation.
Steve Gladis Leadership Partners
This book is a quick read, but it served me well in resetting my mindset around innovation moving forward.
A few highlights that will stay with me are:
Divinchi's quote - "Stand still and watch the patterns, which by pure chance have been generated: Stains on the wall, or the ashes in a fireplace, or the clouds in the sky, or the gravel on the beach or other things. If you look at them carefully you might discover miraculous inventions."
Inventors with hard work and ideas from others take thoughts and put them together into a finished puzzle - for instance, the cell phone is a culmination of various technologies.
Many variables going on during an invention - for instance what would have happened if IBM bought Apple in the beginning? Steve Jobs offered it to them in the early stages.
History is romanticized by those who interpreted it and there is no objective history.
Page 91 - To brainstorm correctly you need to have three things: facts, ideas, and solutions. And you need to spend quality time in each section.
Page 132 - Pick the right problem to solve and defining them correctly - remember the palm pilot objectives - Fits in shirt pocket, syncs seamlessly with PC, fast and easy to use, and no more than $299.
Page 146 - Software that rewards people for slowing down and thinking about what they're reading and writing might be the greatest innovation of all time
The interesting factors of why the United States is one of the few countries on the English standard and not metric...just has not caught on.
This book will remain in my book shelf again and Scott is becoming one of my favorite authors due to his out of the box thinking; I highly recommend this book to all and if possible purchase his other books or visit his website [...]
There is so much to innovation and how it comes about. I am definitely recommending this book for anyone, even if you are not looking to understand what innovation is or how we grow it.
Scott has a tremendous gift of eloquence which makes this book so easy to read and understand. I will recommend it to all my students in my innovation class.
Most recent customer reviews
The topic itself is pretty simple and Scott shows all the right things.Read more
Everyone talks about innovation: From the new smartphone to the latest toilet paper, every brand uses the keyword "innovation" to promote any kind of...Read more