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Myths of Marketing: Banish the Misconceptions and Become a Great Marketer (Business Myths) by [Grant Leboff]

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Myths of Marketing: Banish the Misconceptions and Become a Great Marketer (Business Myths) Kindle Edition

3.5 out of 5 stars 5 ratings

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Length: 222 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled
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Editorial Reviews

Review

"Grant Leboff is a masterful communicator, and his work in Myths of Marketing is no exception. No matter your level of experience, this will be an invaluable reference work on the sales and marketing shelf."--Pete Crosby, Chief Revenue Officer, Ometria

"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source."--Zev Siegl, Co-founder, Starbucks Coffee Company

"A must-read for marketers and business leaders alike. These 26 myths make you better understand the concept of marketing and how it has evolved with the changing world."--Geoff Lawrence, Managing Director, Vistage International (UK) Ltd

"A must-read, Marketing Myth buster! Grant Leboff has a brilliant way of blending practical ideas with a thoroughly enjoyable and well-researched narrative."--Duncan Cheatle, CEO, Learn Amp, and Founder, The Supper Club

"Caution: this book will annoy others, as you'll keep shouting out "YES!" every few pages. A must-read for everyone who spends even five per cent of their time thinking about marketing."--Jay Baer, Founder, Convince & Convert, and co-author, Talk Triggers

"If Grant Leboff's seminars could be improved, then this book does that. Bit by bit it dispels dated marketing myths, replacing them with actionable ideas and advice, fascinating examples and sound rationale. In today's world we are all part of the marketing department and this book should be viewed as a must-read by marketers and non-marketers alike."--Jeremy Rees, CEO, ExCeL London

"If you want to succeed today you must understand marketing. Yet a depressing number of people with "Marketing" in their titles don't. Read this book and you will acquire the knowledge you need to outfox your competitors."--Drayton Bird, globally renowned marketer, and Founder, AskDrayton.com

"There is nothing certain in these uncertain times, apart from Grant Leboff's ability to cut through the hype and give us tangible ideas and approaches we can take back to our own businesses - this book is a must-read for any busy businessperson. Each chapter stands on its own; a great reference book to challenge established thinking and give confidence to try new things. Grant has again done it again - he's done the hard thinking and myth-busted topics into common-sense approaches."--Chris Skeith, Chief Executive, Association of Event Organisers

"Turns your view of marketing and what makes businesses successful today on its head. Thought provoking, a must-read for any marketing and business leader."--Paula Warmer, EMEA Communications Director, SAP

"We've all heard of things being old school or new school. But in Myths of Marketing, business wizard Grant Leboff reveals marketplace fundamentals that are "THE School"."--Jim Blasingame, Host, The Small Business Advocate Show, and author, The Age of the Customer and The 3rd Ingredient --This text refers to the paperback edition.

Review

"If you want to succeed today you must understand marketing. Yet a depressing number of people with "Marketing" in their titles don't. Read this book and you will acquire the knowledge you need to outfox your competitors.", Drayton Bird, globally renowned marketer, and Founder, AskDrayton.com

"There is nothing certain in these uncertain times, apart from Grant Leboff's ability to cut through the hype and give us tangible ideas and approaches we can take back to our own businesses - this book is a must-read for any busy businessperson. Each chapter stands on its own; a great reference book to challenge established thinking and give confidence to try new things. Grant has again done it again - he's done the hard thinking and myth-busted topics into common-sense approaches.", Chris Skeith, Chief Executive, Association of Event Organisers

"Grant Leboff is a masterful communicator, and his work in Myths of Marketing is no exception. No matter your level of experience, this will be an invaluable reference work on the sales and marketing shelf.", Pete Crosby, Chief Revenue Officer, Ometria

"Turns your view of marketing and what makes businesses successful today on its head. Thought provoking, a must-read for any marketing and business leader.", Paula Warmer, EMEA Communications Director, SAP

"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source.", Zev Siegl, Co-founder, Starbucks Coffee Company

"If Grant Leboff's seminars could be improved, then this book does that. Bit by bit it dispels dated marketing myths, replacing them with actionable ideas and advice, fascinating examples and sound rationale. In today's world we are all part of the marketing department and this book should be viewed as a must-read by marketers and non-marketers alike.", Jeremy Rees, CEO, ExCeL London

"A must-read for marketers and business leaders alike. These 26 myths make you better understand the concept of marketing and how it has evolved with the changing world.", Geoff Lawrence, Managing Director, Vistage International (UK) Ltd

"We've all heard of things being old school or new school. But in Myths of Marketing, business wizard Grant Leboff reveals marketplace fundamentals that are "THE School".", Jim Blasingame, Host, The Small Business Advocate Show, and author, The Age of the Customer and The 3rd Ingredient

"Caution: this book will annoy others, as you'll keep shouting out "YES!" every few pages. A must-read for everyone who spends even five per cent of their time thinking about marketing.", Jay Baer, Founder, Convince & Convert, and co-author, Talk Triggers

"A must-read, Marketing Myth buster! Grant Leboff has a brilliant way of blending practical ideas with a thoroughly enjoyable and well-researched narrative.", Duncan Cheatle, CEO, Learn Amp, and Founder, The Supper Club --This text refers to the paperback edition.

Product details

  • File Size : 816 KB
  • Publication Date : January 3, 2020
  • Word Wise : Enabled
  • Print Length : 222 pages
  • Publisher : Kogan Page; 1st Edition (January 3, 2020)
  • Language: : English
  • ASIN : B082VK2M1Y
  • Lending : Not Enabled
  • Text-to-Speech : Enabled
  • X-Ray : Not Enabled
  • Enhanced Typesetting : Enabled
  • Page Numbers Source ISBN : 0749483911
  • Customer Reviews:
    3.5 out of 5 stars 5 ratings

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Customer reviews

3.5 out of 5 stars
3.5 out of 5
5 global ratings
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Top review from the United States

Reviewed in the United States on February 20, 2020

Top reviews from other countries

Zoe Bishop
5.0 out of 5 stars This book offers great insights and learning in to the world of marketing in 2020.
Reviewed in the United Kingdom on March 6, 2020
Verified Purchase
Mr. Christopher Hughes
5.0 out of 5 stars Challenges Reviewed Wisdoms on every page.
Reviewed in the United Kingdom on January 29, 2020
Verified Purchase