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NEXT-LEVEL Content Marketing: Advanced Tactics For Today's Content Marketers Paperback – September 18, 2014
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About the Author
Ted Box is a #1 international best selling author in addition to being the founder and CEO of BoxOnline, a Swiss-based incubator for startup technology ventures that was established in 1999 to help solve sales and marketing problems for some of the largest brands in the world. For more than 25 years, Ted has led teams on the cutting edge of software development, delivering sales and marketing success for firms such as AT&T, BroadVision, Tumbleweed, The Swiss Post, Virgin Group, WPP, FindWhat, Yahoo!, Fantastic Corp., Micrognosis, Swisscom, Thomson Reuters, DuPont, Porsche, IBM and dozens more. Ted often says he learned marketing from some of the best in the world, and it all started with analytics. When he founded BoxOnline, his goal was to help businesses solve marketing problems at scale. Today, he continues on that journey, helping organizations improve their marketing ROI. “Interrupting people with ads is no longer an option for marketers. It just doesn’t work. Our audience expects to be treated with respect. Marketing should be about getting people to know, like and trust you while you provide them with something they value. We firmly believe in creating software that facilitates this objective.” Ted often speaks at conferences on a range of topics: - The Connection Age (Say Goodbye to Industrial Age Broadcast Tactics) - Funnel Accelerator (Accelerating Your Sales Funnel) - Digital Content Distribution (5 reasons why you need to replace your PDFs) - Boost Your Marketing ROI in 90 days - 3 Ways To Make Inbound Work For Your Business. He addresses the evolution of digital marketing, traffic generation methods, the social web and issues influencing the effectiveness of MARCOM. Ted also conducts best practice workshops for leading marketers and lectures at the ZfU International Business School in Switzerland. When he is not solving compelling marketing puzzles, Ted is out sculling, hiking, scuba diving, snowboarding or composing music and doing his best to keep up with the ever-evolving world of tech.
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Top customer reviews
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Ted Box's book addresses this issue (among others) and offers practical advice for professionals. (This ain't a book for beginners.) As challenging as it is to create great content, there's no ROI if an effective message never arrives in the prospect's mind.
Each page delivers a prescription to connect and engage with prospects - a resource I will reference again and again. TY