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NO is Short for Next Opportunity: How Top Sales Professionals Think Paperback – November 11, 2014
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The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
"This outstanding book goes straight to the heart of successful selling, showing you how to develop unshakable self-confidence in every sales situation."
--Brian Tracy, author of Ultimate Sales Success
"Martin Limbeck gets it all right when it comes to attitude and mental toughness for salespeople. This book should be required reading for every serious sales professional."
--Steve Siebold, author of 177 Mental Toughness Secrets of the World Class
"[...] a how to guide to win in the increasingly complex business of selling. Straight to the heart with proven principles that will increase your sales and keep your clients."
--Dr. Joachim de Posada, author of the Don't Eat the Marshmallow... Yet! series
"[Martin Limbeck] cuts the nonsense and gets right to the core of what really works for successful selling in a competitive world."
--Lesley Everett, creator of Walking TALL and personal brand coach/speaker
"This is a book that is packed full of ideas the sales professional can go and implement immediately. It is a fun read and an important read."
--Terry L. Brock, MBA, CSP, CPAE, syndicated columnist, Speaker Hall of Fame member and marketing coach
About the Author
Martin Limbeck is an international sales authority and sought-after keynote speaker, dubbed "The Porsche of Sales" by the press. He helps sales professionals develop the right attitude toward selling and seal more deals. Sales is Martin's life. He started his professional career selling photocopiers. As a trainer and entrepreneur, he has trained and inspired sales professionals in sixteen countries for more than twenty years. In 2011, Martin was awarded the National Speakers Association's Certified Speaking Professional (CSP) designation. He has been honored as Top Speaker of the Year 2014, International Speaker of the Year 2012, and Trainer of the Year 2011 and 2008. He gives 150 speeches and seminars per year around the globe, teaches at Reutlingen European School of Business, and has published several books in various languages.
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Top customer reviews
I found several inspiring phrases sprinkled throughout this book that really bring this message to life.
* It's not only the sale, you must want the client to enjoy doing business with you
* Selling where there is no relationship does NOT work
* Sell what you feel you can stand behind
Each of these statements helps us create and build on the relationship roadmap, in collaboration, with the customer. Customers are focused on outcomes thus by demonstrating how our solution helps them move toward that outcome helps us expand our relationship as a partner.
The author repeatedly emphasizes the importance of relating to the customers "true needs". We must work to uncover what they actually want and, by the way, it's not always what they are asking for.
Martins message resonated with me on many levels. The primary takeaway, from my perspective;
It's our ability to deliver on our offering while ensuring it aligns with the customers vision that will determine success. Success is heavily dependent on clearly seeing the victory your customer will attain as a result of your partnership.
He comes out as over-confident and over-assertive in the beginning, but once you get past that initial feel, you see that it's intentional and well crafted- that he's thought carefully about it. This puts him in the very rare category of a self-confident successful man, who's insights might just help one become a smarter consumer. A thinking man's book, I highly suggest that everyone read it once - if only to see someone dare to be unapologetic about being smart and successful.
-- Vikrant Srivastava
I liked the fact that the author shares examples from his own sales career, especially when he talks about how many rejections he would get when selling copy machines. His storytelling made the book an easy read after work with lots of tips I can use in my job as a sales manager.
Martin Limbeck lives in Germany and his European views on sales are refreshing and challenging and he introduced me too a new sales model.
NO sharpened my mindset, recharged my energy level and heck yes... stimulated me to focus on lifelong success.
Conclusion: As an avid reader, I warmly recommend this book to you.