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NOW- Empowering Healthier Lives Since 1968

Back in the early 60's the health food industry was in its infancy. "Health foods" were obscure and peculiar, and health food enthusiasts were broadly categorized as hippies and granola-heads.

During these raw and formative early years, entrepreneur Elwood Richard started a small chain of health food stores in the Chicago area called Health House. A degreed physical chemist, Elwood's collegiate research had focused on enhancing physical performace through the use of healthy foods and nutritional supplements. The knowledge he aquired during this time left him a firm believer in natural products for health and quality of life, and laid the early foundation for his life-long love of nutrition and health foods.

After losing customers to a local supermarket due to the high costs of his products, Elwood realized that in order for his health food stores to survive and thrive they needed to offer affordable natural products. Health foods wouldn't last if no one could afford them. So he started his own natural products manufacturing company to supply his stores, which afforded his complete control over product cost and quality. NOW Foods was born.

Today NOW is still owned by the Richard family and has grown to become one of the natural product industry's most recognizable brands, providing one of the most extensive lines of natural products available. NOW has always remained true to Elwood's original vision-to provide value in products and services that empower people lead healthier lives.

As one of the industry's oldest and most respected manufacturers, you can always count on NOW to deliver the best selection of natural products at prices you'll find hard to beat!