- Hardcover: 224 pages
- Publisher: Wiley; 1 edition (February 8, 2011)
- Language: English
- ISBN-10: 047092327X
- ISBN-13: 978-0470923276
- Product Dimensions: 6.2 x 0.9 x 9.2 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 39 customer reviews
- Amazon Best Sellers Rank: #930,257 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ Free Shipping
+ $3.99 shipping
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social Hardcover – February 8, 2011
See the Best Books of 2018 So Far
Looking for something great to read? Browse our editors' picks for the best books of the year so far in fiction, nonfiction, mysteries, children's books, and much more.
Frequently bought together
Customers who bought this item also bought
From the Inside Flap
Today, business moves at the speed of thought. The web enables aperpetual cycle of interaction and feedback, and every statusupdate or tweet that mentions your company or brand either helps orhurts your reputation in real-time. Customers expect a level ofattentiveness and responsiveness that mostcompanies can't live upto. Can you?
In The Now Revolution, renowned marketers and socialmediaexperts Jay Baer and Amber Naslund offer an effective seven-partplan to harness the power of the social web and adapt to the newera of instantaneous business.
Customers aren't going to wait for your next polished pressrelease to decide if they like you and your products or services.Instead, they're choosing between you and your competition everysecond of every dayand talkingabout it online. Keeping upwith them requires seven shifts that will make your businessfaster, smarter, and more social:
Strip away silos and overgrown business processes
Hire and empower a new type of employee
Organize internal teams for maximumexternal impact
Listen at the point of need
Travel the Humanization Highway and respondeffectively tocustomer inquiries
Plan for, find, and manage real-time crises
Redesign success metrics in a business world that's increasinglyinstantaneous
Real-time communication and social media have changed the way wedo businessforever. The Now Revolution shows you how to adaptyour organization to meet the expectations of today's always-oncustomer and harness the power of now.
From the Back Cover
PRAISE FOR THE NOW REVOLUTION
"The revolution is inside, not just out. This book makes itperfectly clear thatsocial media is not a substitute for TV or PR.Instead, it demands that youchange who you are and what you do, nothow you talk about it."Seth Godin, author of Linchpin
"Jay and Amber have penned a book that truly isn't a socialmedia book. In other words, this isn't the book you pick up whenyou want to create a blog or Twitter feed orFacebook group; rather,this is the book to read when you need to understand howour newlysocial and connected world has disrupted business as usual."Ann Handley, Chief Content Officer, MarketingProfs
"The real-time revolution is happening all around you whetheryou choose to join or not. My advice, devour this guide to therevolution and get in the gameNOW!"John Jantsch,author, Duct Tape Marketing and The Referral Engine
"Action. I no longer read a business book like this seekingthoughts and ideas. I readthem to get actionable bits I can employimmediately. 'Now' is staring all businesses in the face. Itdoesn't matter whether you want to join the conversation. They'realready shouting for you (or at you). Get this book and heed Baerand Naslund's advice. Now."Chris Brogan, President, HumanBusiness Works and bestselling author of Trust Agents
"This book should be read by every person who thinks socialmedia ismerely a new tactic for generating clicks and sales. Baerand Naslund make thecase that changes in our world don't justsuggest ways our communication or marketingstrategies must bealtered but instead require transformation of the enterprise.Thisisn't just an inspirational book but a practical one."AugieRay, Senior Analyst, Forrester Research, Inc.
"Jay and Amber have gone from two of the best bloggers in thebusiness,to coauthors of one of the best books for business. Thequestion isn't 'if'you should read this, but 'when.' And the answeris in the title."Scott Stratten, bestselling authorofUnMarketing: Stop Marketing. Start Engaging
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
I think this is such an important business book that I have placed it in the number 1 spot in my Amazon Store. As stated in the book's introduction "This isn't a book about how to "do" social media. It's a book about how to engineer your business for and in response to what the Web has become."
I have been saying in my presentations for a number of years that preferred tool of the new generation in our workplaces and your newest customers is their smart phone. I have watched my three grandchildren evolve from loving computers when they were children, to their first phones as young teens to smart phones within about a year of their first phone. Young teens now just want a smart phone. The like to skip all that other stuff unless it might be an iPad in addition to their smart phone. It will become very clear to you in reading The Now Revolution that you better understand how this affects your business.
You can see my full review at [...]
While I know the authors personally, I can't say enough good things about this book.
But in an order of fairness, if I had a criticism its that the section on measurement doesn't go deep enough for me. Still, it's not a measurement book. It's a 30,000 foot view. Measurement books exist (Web Analytics 2.0, Social Media Metrics, etc.) but books that tell you how to change your culture to be a social business don't. This one is that.
The Now Revolution is an essential book that will change your thinking on how your business needs to adapt. It is also an important read for ad agencies to better understand the struggles and mindset for creative solutions for their client's businesses.
This is the first book I've read that takes advantage of Microsoft Tags interspersed throughout the various chapters. These coded tags linked to additional online content, illustrations, video, podcasts and additional materials such as questionnaires, forms, quizzes, etc. A very beneficial addition to the book.
Jay and Amber do a great job of simplfying the steps needed to for a company to change its culture to deal with real-time communication, networking and create a culture that is more social. The book is chocked full of great illustrations, helpful insights and creative ideas.
The book introduces 7 key shifts that business leaders need to address along with laying out a plan for each.
Every person in the C-Suite of your company should read this book. The change in the way that we do business, in real-time, is one that will require the change of your company's culture. You will need 'all hands on deck' to successfully implement and sustain Jay and Amber's guidelines.
The marketing world has changed forever and if your business is to thrive it must change as well. People no longer want marketing messages crammed down their throats. They expect conversation and engagement from the businesses they choose to work with and the social networks are one of the best tools we have to engage with them in that fashion.
This is an excellent book for both the newbie and the experienced business owner who is ready to harness the power of the social web and adapt to this new era of real-time business.
On another note, I love the added benefit of extra online content that is presented by using the microsoft tag technology. Just download the special tag reader app for free and then snap a picture of the tag (the weird bar code looking images throughout the book) with your smart phone and you will be taken to a webpage where the extra content is stored.
Highly recommend this book by Jay Baer & Amber Naslund for all companies in or looking to get started with a social media program.