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Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation Paperback – June 1, 2011
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Top customer reviews
TL;DR: Your middle-of-the-night ideas are probably stupid. You're probably wrong. Take the minimum time to get a prototype in the face of your potential customers, iterate on their feedback, and DO NOT INVEST significant money and time until you have tried to prove your idea wrong from many angles with customer feedback. Indeed, if you haven't disproven any part of your business idea, you haven't tried hard enough -- no successful businessman or businesswoman just *knows* what people want.
Thank you Paul and Nathan for the time it took you to write this book.
Adam O'Donnell, Co-Founder & CEO of Buzz.Report.
The book has the following key advantages:
-Strong theoretical foundation: It uses and/or references the best models and concepts for bringing new products to market: Customer Development, Lean Startups, Technology Adoption Life Cycle, Disruptive Innovations, and Getting to Plan B as taught at the Stanford Technology Ventures Program
-Practical: It includes several real-world examples both from the author's own experiences and those of others about how to apply the different principles
-Easy to follow: It reads as a step-by-step how-to guide that can be applied by almost anyone, anywhere (i.e. one does not have to have a lot of technical expertise or be based in a startup hub) and focuses on doing the right things in the right order
-Comprehensive: It covers the key elements of the Market, the Solution, the Go-to-market strategy, the Business Model, and Scaling the business. In addition, it covers both the product and market development processes and how they relate to each other in detail
We use the principles of this book internally and we would recommend it to anyone interested in building a new business. If you get one book about how to launch and grow your startup, get this one.
This book provides an in-depth insight into the essential building blocks of launching a successful company.
As Justice Douglas wrote: 'Go West Young Man," his autobiography of a distinctive career in public service, these authors have advised: "Go Deep Young Man/Woman," and drill down into your prospective customer base. It's nice that you and your team are so enamored with the product, but have you really confirmed the demand from your prospective customer base? Ninety percent of start-up company's efforts must be focused on this market research and confirmatory journey. Only then can you scale it!
This book is easy to read and packed with wise advice from authors who have been on the VC firing line for several decades.
Stuart L. Smits
Citizen Green Energy