- Hardcover: 288 pages
- Publisher: Current (March 6, 2014)
- Language: English
- ISBN-10: 1591845866
- ISBN-13: 978-1591845867
- Product Dimensions: 6.2 x 1 x 9.2 inches
- Shipping Weight: 1.1 pounds
- Average Customer Review: 20 customer reviews
- Amazon Best Sellers Rank: #1,000,873 in Books (See Top 100 in Books)
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The Naked Future: What Happens in a World That Anticipates Your Every Move?
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An Amazon Best Book of the Month, March 2014: In the film Minority Report (based on a Philip K. Dick novel), Tom Cruise works in a police unit that predicts murder, stopping killers before they're able to bring harm against their victims. But one of the overlooked features of the movie is its environment, a near-future full of ads personalized to each person. According to Patrick Tucker's The Naked Future: What Happens in a World that Anticipates Your Every Move?, that scenario has already arrived. Decisions made by governments, companies, and individuals are already based on learnings from predictive analytics. Big data can help curb climate change, isolate epidemics, prevent crime, and allocate resources during natural disasters. On the personal level, we can use data to understand our own health, our friends and family, and even the people we may fall in love with one day. If there's a central lesson to take from Tucker, a deputy editor of The Futurist magazine, it's not that we should resist the data points being collected about our lives, but simply to be mindful of them. "We want our apps to know us, to present customized answers to our problems and questions, but we don't care how they arrive at those solutions until there's a problem." To Tucker, the use and abuse of big data is inevitable, but we can take steps to understand exactly where it's going and how it affects us. The Naked Future is accessible (sometimes a little hokey, even), but Tucker has penned a big data book that can be understood by both technophiles and luddites alike. --Kevin Nguyen
“Contemplating the future—the very, very near future—of Big Data is by turns terrifying and exhilarating. Patrick Tucker captures both extremes and everything in between in this thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy. This is a book powered by big ideas and enriched by expert storytelling.”
—DANIEL PINK, author of To Sell Is Human and Drive
“Any American who doesn’t understand what big data has to do with everyday existence should read this book today. What’s at stake in The Naked Future is nothing short of free will itself.”
—DOUGLAS RUSHKOFF, author of Present Shock: When Everything Happens Now
“The Naked Future unveils a plausible future that is at once thought-provoking and rather unsettling. It seems inescapable.”
—VINT CERF, Internet pioneer
“Patrick Tucker’s thought-provoking, eye-opening, and highly entertaining book The Naked Future skillfully illustrates how the intelligent analysis of big data is allowing us to see into the future with ever-increasing precision.”
—RAY KURZWEIL, author of How to Create a Mind
“A fantastic romp through the data-drenched world that is just around the corner. Patrick Tucker spots the trends shaping society and business, and tells the stories with verve and insight. The Naked Future exposes what we need to know about tomorrow’s world—to not be caught with our pants down!”
—KENNETH CUKIER, coauthor of Big Data: A Revolution That Will Transform How We Live, Work, and Think
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Top customer reviews
If you are concerned with the rise of Smart Machines that will permeate our lives in the near future, or the emergence of potentially intrusive technologies such as video facial recognition, biometrics, DNA profiling, GPS or your data exhaust being analyzed, which it is, then follow this leading futurist and read his book.
It is a great book to understand the enabling technology called the INTERNET OF THINGS, that will allow us to collect those vast amounts of information with diminishing costs and with increasing value as we and machines learn to decipher the implications of that data.