"Practical, concise, understandable and pragmatically optimistic...Go-to guide for business leaders...spells out for the average person how innovation and research can and continues to move humanity through changes needed to meet global, environmental and resource constraints." Maurice Kaehler, TEDxLA Miracle Mile organizer
"Part of the much needed bridge to truly sustainable business practices- 'sustainable' in the multitude of its contemporary uses. Though the business paradigm might be changing there's a gap in resources for those who want to change but don't know where to start, Naked Value is one such resource." Lotus Clair Samuel, Owning Traceability
About the Author
Top Customer Reviews
The book is short and clearly written, plus it has questions at the end of each chapter for self-study.
I would recommend it for everyone who is concerned about the environment as well as those who are interested in the business of innovation. I heard Howard Brown deliver a fascinating lecture on the matter and would also recommend him as a seminar leader.
The only reason I did not give the book five stars is because the concept is perhaps too simplistic for some situations and it tends to gloss over the critical subject of human psychology.
Most Recent Customer Reviews
Great consulting framework for how to think about the relationship between innovations, sustainability and business. Read morePublished on January 30, 2014 by Anagha Nadkarni
I am a small business person. This book taught me, or, perhaps, reawakened me, to the notion of "benefit" and how important it is in business to consider not just selling a... Read morePublished on June 25, 2012 by Shimson Rueveen