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- LanguageEnglish
- PublisherPenguin Books
- Publication dateJuly 26, 2005
- Reading age18 years and up
- File size1938 KB
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Editorial Reviews
From Publishers Weekly
Copyright 2004 Reed Business Information. --This text refers to an out of print or unavailable edition of this title.
From the Inside Flap
Avoiding the pitfalls of mythology while telling a larger-than-life story is never easy, but Kriegel does it grandly in this landmark portrait of the 1960s icon. From the segregated South to the era of showbiz sports, Namath has a Forrest Gump-like way of being there. All the important athletic moments are here, elegantly told: his hardscrabble western Pennsylvania upbringing; his unlikely pairing with Bear Bryant; his arrival in New York as a hard-partying, money-making star and, of course, the win in SuperBowl III. Namath comes off both as throwback (he played through unbearable pain) and hypermodern (40 years ago, he was already getting paid to wear certain brands of clothing). But to write of the first media- age sports star is to tell not just of an athlete but the changing nature of celebrity and society in the 60s that is, the story of modern America and the author manages the elusive trick of illuminating setting as much as subject. He documents how sports became both big business and pop culture through savvy TV deals and the merchandising of stars. If Namath feels like a distant figure, more statue around whom society scrambled to adjust itself than active change seeker, thats because Kriegel convinces us he was a figure both epic and accidental in a world revolving too fast for one person to control. Kreigel has written a remarkable book: a feel-good sports story still abundant with insight and social commentary.
Forecast: Football books can be as vulnerable as a quarterbacks extremities, but this will cross fluidly into pop culture as has Namath himself. Expect adulation and sales. (Publishers Weekly, Starred Review)
"Mark Kriegel has written an extraordinary biography of an extraordinary American. Here is Joe Namath in roaring stadiums, in sleazy Broadway dives, in the company of many women and a few mob guys, and lighting up every room he enters. We see him become an essential figure in that social revolution called the Sixties, a time of much sex, laughter and booze. But we also see the private Namath, enduring physical pain and, as he ages, much private anguish. The research is deep, the context illuminating. In the end, this is not a sports book at all, but the story of a gifted, reckless American, in a book as layered as any fine novel."
--Pete Hamill author of Forever and A Drinking Life
"Mark Kriegel doesn't just cover the Namath of mythic memory, he restores to the man his place, his time, and a story so taut and true it pulls at your heart."
--Richard Ben Cramer, author of Joe DiMaggio: The Hero's Life and How Israel Lost: The Four Questions
"I am the same age as Joe Namath. He has been the alter-ego to all males in our generation since our teens, doing what we would have done if we were rich, famous, could throw a football on a straight line and knew Ann Margaret personally. To read Mark Kriegel's book is to learn what we would have gained - and, alas, would have lost - if we were wearing Joe Willie's white shoes. Fascinating stuff. Fascinating book."
--Leigh Montville author of Ted Williams: Biography of an American Hero
"A fine and rare job of bringing forth the seasons of a man's life."
--Nick Tosches, author of Dino and The Devil and Sonny Liston
"The Namath who emerges here is an appealing mix of swagger and insecurity. This is an intelligent, carefully crafted portrait of an American sports icon and an insightful look at how the world of celebrity works."
-Wes Lukowsky, Booklist
"Meaty biography...detailed work...Kriegel has also uncovered a lot of terrific backstory...Namath was no angel, thank goodness, but this evocative portrait shows him at play in the fields of magic."
--Kirkus
From Booklist
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.
From Bookmarks Magazine
Copyright © 2004 Phillips & Nelson Media, Inc.
--This text refers to an out of print or unavailable edition of this title.Review
"Elegantly told ... Kriegel has written a remarkable book: a feel-good sports story still abundant with insight and social commentary." —Publishers Weekly, starred
"...a story so taut and true it pulls at your heart." —Richard Ben Cramer, author of Joe DiMaggio: The Hero’s Life
"Mark Kriegel has written an extraordinary biography of an extraordinary American." —Pete Hamill
"Irreverent and highly entertaining." —Los Angeles Times Book Review
--This text refers to the paperback edition.From The Washington Post
Then, four years ago, Richard Ben Cramer's Joe DiMaggio: The Hero's Life was published. Its prose was execrable -- showy, self-indulgent, marginally grammatical -- but it sure delivered the goods: The "hero" was revealed as a lout, the details of his crummy, money-grubbing life laid out for all the world to see. Following in Cramer's footsteps, Leigh Montville published Ted Williams: The Biography of an American Hero earlier this year; once again, the "hero" turned out to be decidedly unheroic, especially in his treatment of his wives and his children.
Now we have Mark Kriegel's Namath. It is not quite as elephantine as Cramer's and Montville's books and not quite as badly written, but it's cut from the same cloth. Though Kriegel finds things about Joe Namath to like and even to admire, and though he somehow manages to keep "hero" out of his subtitle, at its core this is another exercise in balloon-puncturing. To be sure, plenty of puncturing took place in the press during Namath's career as quarterback of the New York Jets, and Namath himself never made any secret of his boozing, his womanizing or his gambling, but Kriegel brings it all together in one big, sordid lump. At times it makes for modestly amusing reading, but it is rarely pleasant.
Full disclosure is in order. For about a decade beginning in the fall of 1962, I was an ardent fan of the New York Jets. I was at the Polo Grounds for the very first game they played as the Jets (they had previously been the Titans), and I rejoiced when, three years later, they signed Namath at the end of his remarkable career at the University of Alabama. When, four years after that, Namath made good on his "guarantee" that the Jets of the lowly American Football League would beat the Baltimore Colts of the mighty National Football League in the Super Bowl, I was ecstatic. I celebrated for days in a style of which the bibulous Namath surely would have approved.
To this day I retain a fondness for Namath and thus am pleased to find the reasons for it validated in certain ways in Kriegel's account. It may be a bit over the top to say, as he does, that Namath matured into "a magnificent demonstration of virtues associated with masculinity: gallantry, strength, stoicism, confidence," but on the playing field Namath indeed displayed all of those qualities at one time or another, and one of them -- stoicism -- almost constantly. In football terms if not all others, he possessed "unusual intelligence," with a "genius for football [that] was as much mental as physical." Within his own family and among his circle of friends, he was (and still is) notable for generosity and loyalty, and when, well into his forties, he at last became a father, he turned out to be attentive and loving.
All in all not a bad guy, so why does one come to the end of Kriegel's biography more in sorrow than in celebration? Because the portrait he draws is of a man who won one Famous Victory but lost in a lot of more important ways. Despite that great win over the Colts, and despite rolling up enough statistics to find his way into the Football Hall of Fame, Namath really didn't have a great professional career. He mostly played for losing teams -- the Jets went to the playoffs only once after the 1968 season, and were defeated -- he was regarded with suspicion and resentment by many of his teammates, and he lost a lot of playing time because of his fragile right knee. He may well have been the most naturally gifted quarterback ever to play the game, but he went only part of the way to fulfilling his gifts, and one rather suspects he knows that.
As to the personal stuff, the womanizing was no big deal; it happened before he was married, it doesn't seem to have hurt anybody, and the women -- many of whom pursued him aggressively -- seem to have enjoyed their brushes with sports-page immortality. But the boozing was another matter; Kriegel leaves no doubt that it was far more serious than amusing, that it probably affected his playing -- he occasionally boasted about starting games half or fully loaded -- and led to embarrassing public incidents, such as the one late last year in which he told Suzy Kolber of ESPN that "I want to kiss you" while on air. His marriage ended unhappily, at his wife's initiative, and he became a part-time father to the two daughters he loves so much. Now, in his early sixties, he travels the Joe Louis circuit, a has-been jock picking up gigs as a TV pitchman or an actor on the straw-hat trail.
Scott Fitzgerald overstated the case when he said that there are no second acts in American lives, but that's often true of American sporting lives, especially the lives of stars and superstars. What do you do when you're still in your thirties and your best days are behind you? For every Whizzer White or Roger Staubach -- great athletes who went on to successful and presumably fulfilling post-football careers -- there are all too many who never get over the tumult and the shouting, who desperately spin their wheels but never get a grip on the road to real-world adulthood. Namath, a good guy in so many respects, gives every evidence of being one of these.
That is a pity, but at least the videotapes are still around to remind us how extraordinary a player he was, and Kriegel adds to the record with a thorough -- too thorough, unless you go for game-by-game replays -- recapitulation of his career. He gives us Namath the boy, in the tough western Pennsylvania steel-mill town called Beaver Falls, "the most competitive kid I ever met," according to a childhood friend. He gives us Namath in Alabama in the early '60s, appalled by the segregation of everything from restaurants to water fountains but learning how to play football from the irascible, domineering coach, Paul "Bear" Bryant.
Kriegel recreates that exciting time from the founding of the AFL in 1959 to its merger with the NFL in 1970, a victory for the AFL and one for which Namath was in great measure responsible. The $427,000 contract he signed with the Jets in 1965 had shown the NFL that the AFL was a serious competitor and, once other players began commanding similar contracts, forced the smug, conservative NFL to capitulate. The Super Bowl victory to which he led the Jets in 1969 -- followed by another AFL win, by the Kansas City Chiefs, the next year -- left no doubt that the upstarts could play ball with the old guard, and opened the way for the phenomenal success that the merged and further expanded NFL has enjoyed ever since.
Namath did all that and more. He was Broadway Joe: pub crawler, bon vivant, swinger. He was a hustler and a con man and a gambler, though in the last capacity he seems to have skirted the pitfalls into which Pete Rose tumbled. He brought show biz to football and ultimately to all professional sports. Where sports and American popular culture intersect he didn't play as large a role as, say, Jim Thorpe or Babe Ruth or Arnold Palmer or Michael Jordan, but his influence was significant and lasting. Whether this was for good or ill certainly can be debated, but one thing is certain: When he was on his game, he was something else.
Copyright 2004, The Washington Post Co. All Rights Reserved.
From AudioFile
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
On February 11, 1911, after nineteen days at sea, the RMS Pannonia dropped anchor in New York Harbor. The steamer had accommodations for 40 passengers in first class, 800 in steerage. Immigration officers directed their transfer to ferries, on which they were literally packed and delivered to Ellis Island. Among those bound for the Great Hall was Joe Namath’s paternal grandfather. The ship’s master entered his name in the manifest: Andras Nemet. He was Hungarian, of the Magyar race and the peasant class. He had been born a subject of Franz Josef, emperor of Austria and apostolic king of Hungary, and lived in a place called Raho, a village of several hundred on the Rima River in the foothills of the Carpathian Mountains. Andras Nemet was darkly complected with gray eyes and stood five-five, which, compared with others in the Pannonia’s manifest, was a healthy height for men whose diet did not include much meat. He was thirty-nine, with the equivalent of $34 in his pocket. He swore he was neither a polygamist nor an anarchist. He was not crippled. He was in fine mental and physical condition, save for a common ailment known as Amerika-laz, American fever.
Magyar society—emanating from two classes, nobles and serfs—hadn’t changed much through its first millennium, which had been celebrated in 1896. Hungary’s national anthem proclaimed: “Here you must live and here you must die.” Emigrants were denounced in Parliament and the press. American fectris were said to be so dangerous that real Americans wouldn’t even work there—“not even Negroes,” according to the Budapest Notifier. America’s mills and mines represented nothing more than a new kind of servitude. A Magyar folk song warned of perils “in a distant fabled land.” “We have lived and died here for a thousand years, Oh! Why, at your own danger, do you want to leave here now?”
America was not to be confused with El Dorado. Mines collapsed. Mill furnaces exploded. Men drowned in a lava of molten steel. Still, one didn’t need theories of probability to understand the lure of the distant fabled land.
Why America?
More meat, more money. Better odds.
Andras Nemet took the bet. Years later, Janos, the third of his four sons, would remember: “My dad came to this country when I was a year or a year and a half old, and I stayed behind. The reason I stayed behind was because my older brother was learning the blacksmith trade and had two years to go, so my father wanted to leave him behind for those years. He asked my grandparents to remain with him and be his guardians. They said that they would do it only if one of the younger children also remained with them. So I was the one that was elected to stay there. That way they figured that my mother would come back and they would get to see their daughter again. My grandparents were wonderful.”
Wonderful as they might have been, this couldn’t have been an easy period for Janos, who grew up without a father. Two years went by, then two more, and so on, until almost a decade had passed. Finally, on December 4, 1920, Janos arrived at Ellis Island. He was eleven. The ship’s master entered his name as “Nemeth.”
Janos was accompanied by his kid brother Lazlo, nine, and their mother, Julia, who had traveled back to Hungary to reclaim him. Janos answered the same questions his father had. He was not a polygamist, an anarchist, or a cripple. But there was still one more question: How long would he be staying in the United States? Most immigrants left Hungary with ambitions to return, already dreaming of a glorious homecoming. Not Janos, though. The officer inquiring as to the length of his stay checked the box marked “Always.” World War I had redrawn national boundaries; Janos’s hometown was now part of Czechoslovakia. But his fate had nothing to do with politics. Or money. Or even the American fever.
For Janos Nemeth, repatriation wasn’t a matter of country, but of kin. It was about making the family whole again. Janos wasn’t ever going home. He was home.
By now his father had signed a “Declaration of Intention,” a petition for citizenship, renouncing forever his allegiance to Charles, emperor of Austria and apostolic king of Hungary. Andras had settled in a place called Beaver Falls, about thirty miles northwest of Pittsburgh, where he worked as a laborer for the Armstrong Cork Works. It was in Beaver Falls that Andras Nemet became Andy Namath.
The oldest of his four sons, Andy Junior, had given up blacksmithing to work in the mill, pouring molten metal for a living. The three other boys still lived at home. There was Steve, a machinist at the Keystone Driller Company; Lazlo, better known as Lester, and Janos, who quickly became John.
“When I first came here my father told my brother to take me amongst the boys,” John Namath would recall. “He didn’t want to hear me talking Hungarian. Learn to talk American, he says, and learn it right.”
John Namath mastered more than the language; he learned, quite quickly, to live American as well. Something about him was exquisitely adapted to life in the hardscrabble precincts of Beaver Falls. “He was tough,” said Jeff Alford, whose family, descended from slaves, had come from Alabama. “Guys like that just didn’t take no shit. You had to be tough to survive around there. Shee-it, lot of white guys could fight they ass off back then.”
What young Namath evidenced was a kind of rugged egalitarianism. Race and religion were like athletic talent: granted by God. But you didn’t judge a man by how God treated him; you judged him on how he treated you. This was a practical philosophy in a town like Beaver Falls, whose many tribes were known by pejorative proper nouns: Hunkies, Coloreds, Wops, Polacks, Micks, Krauts, Yids, even Chinamen. For each tribe, there were several churches and as many bars.
Prohibition never stopped anyone from getting a drink in Beaver Falls. Drink was a man’s reward for breathing the exhaust fumes of progress. Just about everyone’s father worked in a factory. Beaver Falls made glass, china, enamel, cork, steam drillers, and doors. But mostly, like all those towns along the Beaver River, it made steel. Moltrup made cold finished steel. Union Drawn made bars and rods. Standard Gauge produced crankshafts and taper pins. Babcock & Wilcox, the town’s biggest employer, was known for seamless tubing.
After a shift in the mills, most men were too tired to do anything but drink. Their sons, however, could avail themselves of other amusements. Basketball was in its infancy, but still popular enough that the standings of club teams were dutifully printed in the local paper. Football, another very young game, had been popularized by college kids. But as it skirted the line between athleticism and violence, the sport seemed less suited for a bunch of swells than the rough-hewn sons of mill towns like Beaver Falls.
Still, basketball and football were mere curiosities compared to baseball. The Beaver Falls Athletics, the town’s first entry in organized ball, had been around since 1896. In 1921 and ’22, the Beaver Falls Elks were the reigning champions of semipro ball. There was a city league and a county league and any number of industrial leagues. The town had at least six ball fields, showcases for local legends with names like Heinie and Bennie and Lefty and Babyface.
Kids were crazy for baseball. In 1920, the year Janos became John, Babe Ruth hit fifty- four home runs, more than any single team had hit the season before. Baseball embodied an almost absurd sense of possibility, decidedly un-European, but no matter how Andy Namath tried to assimilate, the game and its value would remain beyond his comprehension.
That didn’t stop John from playing. He just learned to sneak around, keeping his glove and his uniform at a friend’s house. “My parents never allowed none of us to compete in any sport at all,” John would remember. “They said, ‘We didn’t raise you boys up to go out there and cripple yourselves up.’”
America didn’t want cripples. They were turned back at Ellis Island. Cripples couldn’t work.
Zoltan Kovac, a Hungarian immigrant who came to know the Namath family, explains: “To an old-fashioned Magyar family, sport was wasting time. You have to work, to earn a living. They don’t want you playing ball or painting pictures. You worked. That’s how they were brought up. That’s what they brought with them from Hungary.”
All the Namath brothers left school early to get jobs. “I had a doctor change my birth certificate so that I could quit school when I was 15,” John said.
He got a mill job, a standard fifty-five-hour week at 23 cents an hour. He worked in a glass factory for a quarter an hour. Then he worked as a “heater boy,” heating rivets at the Penn Bridge Company. He worked at the Union Clothing Company. He worked at Armstrong Cork. He was still a kid.
What, then, made you a man?
Was it loss? Or the ability to endure it?
On November 10, 1926, Andy Junior died of septicemia—blood poisoning—not uncommon among America’s industrial class. He was twenty-six, survived by his wife and young daughter. The cost of the funeral, including limousine, floral arrangements, and a deluxe “Belmont” casket, came to $643.50, a considerable sum at a time when steelworkers made about 50 cents an hour. Still, all the expense afforded the Namaths little peace. The poison would linger in the family’s blood.
From the lead story in the Beaver Falls Tribune, May 17, 1927:
Answering an alarm of fire which came over the telephone this morning shortly after 9:30 o’clock, the Beaver Falls fire department discovered upon arriving at 1315 Twenty-Third street, Mt. Washington, Beaver Falls, that instead of there being a fire, the man living in the house, Andy Namath, aged 56 years, had taken his life by hanging himself to supporting beams in the cellar of his own home. . . .
It is said that the man had been in ill health for several weeks past and had brooded considerably over the death of his son about one year ago as well as his wife’s present illness. Procuring a clothesline, he threw one end of it over the supporting rafter in the cellar while standing on the lower cellar steps, after which he stepped off. He then evidently bent his knees, causing slow strangulation.
There would be no $385 Belmont casket this time; the entire burial cost less than that. As a gambling man would say, why chase after bad money? Andy Namath lost the bet he made as Andras Nemet. So much for those great odds in this distant fabled land.
In a little more than eight months, on January 30, 1928, Julia Namath would remarry. Her new husband, William Bartus, was a mill worker who had been widowed ten years before. They lived at 316 Ninth Avenue, on the lower end of Beaver Falls, a block populated by Americans of African, Polish, and Magyar descent. Suddenly, there was a family of ten: six children from his first marriage and two from hers. The 1930 census counts Lester and John Namath as Bartus’s stepsons. By then, John was twenty-two, ready to go out and start a family of his own.
He didn’t have to look far for a bride. Rose Juhasz lived on the very next block, at 408 Ninth Avenue, the second of four children from a good Hungarian family. The Juhaszes owned their own home, valued at $3,500. Both mother and father, a mill worker, were naturalized citizens. Their children had been born in this country. On April 11, 1930, when the census worker knocked on their door, Rose was still ten days shy of her eighteenth birthday.
She had attended St. Mary’s, run by the Sisters of Divine Providence. But to her everlasting dismay, her schooling was cut short by her household duties, which included washing, cleaning, sewing, and tending to the furnace. She was also employed as a domestic for a well-to-do family up in the Patterson Heights section. “Women in mill towns were expected to work just as soon as they could, then find a husband,” she would recall.
Rose, later described as a “handsome” woman, would not disappoint. Not only could she keep house, she was a talented cook and a devout Catholic. Rose was a very qualified spouse. And as she saw it, so was John Namath.
He had given up his great passion, baseball, but still played industrial league basketball and semipro football for the Beaver Falls Cardinals. Still, Rose wasn’t marrying John for his athletic prowess. “He had a good job at the Moltrup Steel Company as a helper on a hot furnace, and he was a big, good-looking, hardworking man,” she recalled. “But from my point of view, I was honestly less concerned about getting married than I was with the fact that at last I was finished with all the hard work around the Juhasz household.”
John and Rose were married on April 14, 1931, at St. Ladislaus, the Hungarian Catholic church. Later that year, on December 1, John Alexander Namath was born. They’d call the baby Sonny. Sonny had great timing; the Great Depression was now in full swing.
Their newlywed years were a season of hardship. A good week was one that saw John get two days’ work at the mill. He tried to make up for it by working as a salesman at Sedicoff’s shoe store. Rose worked as a maid on Saturdays, nine hours for a buck. She stretched the family budget by making everything from scratch: soup, bread, apple butter, even soap from scraps of animal fat. She cooked a lot of rabbit, which they raised for food. Sometimes John would fish the Beaver River for their dinner.
He had finally retired from the Beaver Falls Cardinals with a bad ankle. For entertainment, the young couple would play cards, pop popcorn, and listen to the radio. Rose loved Amos ’n Andy.
On October 6, 1934, Robert Namath was born. Another mouth to feed. Another baby wailing to suckle at two in the morning. Another set of diapers. After Bobby, the young couple decided not to have any more kids, at least not for a while. This moratorium came to an end on January 5, 1938, with the birth of a third son, Franklin.
Fortunately, the worst of the Depression was over. The family had survived. Soon enough the mills would thrive as never before. Beaver Falls would be a boomtown.
There was just one thing bothering Rose Namath. She wanted a girl.
On May 31, 1943, Rose went to see her doctor. She was near the end of yet another pregnancy, though this one would conclude differently. Unlike the three boys, all of whom were born at home, the Namaths had arranged for this baby to be born in Providence Hospital.
“I thought little girls deserved something special,” Rose would say. She had no doubt. In anticipation of the infant princess, Rose had already painted the baby’s room pink. There was a pink crib, pink blankets, pink sweaters.
Dr. James Smith assured her that everything was fine, right on schedule. In another two weeks or so, she would be reporting for a shift of hard labor in the delivery room. And yes, Rose Namath would indeed be having a girl. Maybe it was the way she was carrying. Perhaps it was Dr. Smith’s many years of experience. Whatever the case, the physician was absolutely certain as to one thing: The baby would be a girl.
“I guarantee you,” he said.
Later that day, after hanging the laundry out to dry, John and Rose walked the three blocks to Providence Hospital.
The baby was dimpled, but dark. Very dark. Almost Spanish-looking.
“Oh, no,” Rose told the nurse. “This couldn’t be mine.”
Congratulations. It’s a boy.
--This text refers to the paperback edition.From the Back Cover
--Pete Hamill author of Forever and A Drinking Life
"Mark Kriegel doesn't just cover the Namath of mythic memory, he restores to the man his place, his time, and a story so taut and true it pulls at your heart."
--Richard Ben Cramer, author of Joe DiMaggio: The Hero's Life and How Israel Lost: The Four Questions
"I am the same age as Joe Namath. He has been the alter-ego to all males in our generation since our teens, doing what we would have done if we were rich, famous, could throw a football on a straight line and knew Ann Margaret personally. To read Mark Kriegel's book is to learn what we would have gained - and, alas, would have lost - if we were wearing Joe Willie's white shoes. Fascinating stuff. Fascinating book."
--Leigh Montville author of Ted Williams: Biography of an American Hero
"A fine and rare job of bringing forth the seasons of a man's life."
--Nick Tosches, author of Dino and The Devil and Sonny Liston
"The Namath who emerges here is an appealing mix of swagger and insecurity. This is an intelligent, carefully crafted portrait of an American sports icon and an insightful look at how the world of celebrity works."
--Wes Lukowsky, Booklist
"Meaty biography... detailed work... Kriegel has also uncovered a lot of terrific backstory... Namath was no angel, thank goodness, but this evocative portrait shows him at play in the fields of magic."
-- Kirkus
--This text refers to an out of print or unavailable edition of this title.
Product details
- ASIN : B004IATD6K
- Publisher : Penguin Books (July 26, 2005)
- Publication date : July 26, 2005
- Language : English
- File size : 1938 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 544 pages
- Best Sellers Rank: #1,149,643 in Kindle Store (See Top 100 in Kindle Store)
- #286 in Basketball Biographies (Kindle Store)
- #312 in Football Biographies (Kindle Store)
- #415 in Golf Biographies (Books)
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About the author

Mark Kriegel, a former sports columnist for the New York Daily News, is the author of the critically acclaimed bestseller Namath: A Biography. He lives in Santa Monica, California, with his daughter, Holiday.
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Most of all, he had star power. Signed out of college to a then-astounding $400,000.00 contract by Sonny Werblin, who before owning the team was a high-powered show business agent, Namath took every advantage of the times to become a symbol different from what professional football had seen before. At a time when the bleatings of youth about oppression were taken seriously by some of their elders and a good deal of the press, he appeared as something new and exciting, Broadway Joe, The Rebel of the Gridiron.
He, unlike Unitas and Starr, let his hair hang over his forehead, wore a mink coat, and grew a Fu Manchu mustache. Although coming from a small town in Pennsylvania, he affected a strange accent, part steeltown and part southern, as if he had been raised in Alabama instead of just skipping class there while playing for Bear Bryant. There is nothing wrong with taking advantage of the moment. Celebrities are in the main concerned about their staying power, and their continuing ability to make money. The shelf life of fame can be a short one. Especially if you have nothing else to fall back on.
And it is his image that earned him a place in the Hall of Fame. He lost more than he won. He threw more interceptions than touchdown passes. The man who led the equally upstart Kansas City Chiefs to victory in the next Super Bowl, Len Dawson was statistically a far superior quarteback. But Dawson, friendly, articulate, sober and whole, and also enshrined in Canton, never stood up and thanked "all the broads" in Kansas City for the championship win the way Namath thanked them in New York. Dawson just played football and didn't seem much different from a middle class businessman except for working in cleats rather than Florsheim's. But Namath played in America's media capital, put fannies in the seats, and in part, was a reason television networks began paying such large sums to broadcast games on Sunday afternoon, and eventually, Monday nights. He had flair and style, in addition to terribly damaged knees and a selfish asttitude.
But Joe Namath, in Mark Kriegel's biography, doesn't seem quite real. Like a plethora of talented athletes, he attracted many to do his bidding, anxious to latch onto his name and fame for their own purposes. But there is in Namath a plastic quality, as if reality never set in, that responsibility was for somebody ele.
It ended on a damp field in Chicago for Broadway Joe, a wrecked statue in a mid-season rain, fearing the rush behind his offensive line, the last two-thirds of his career in decline because of injuries and boozing night and day. He did some acting, and made an effort to learn the craft, but the occasional parts never amounted to much. He was awkward on camera, both in movies and on television, and wound up doing regional theatre, the producers using him to attract a few more patrons than usual. Roone Arledge thought that he could analyze football games, and he became part of the worst pro football broadcast team in history, making it necessary for fans to reach for the Monday Night Mute Button.
Marrying a tightly-wound, confused and strangely self-conscious younger woman as he reached middle age, he tried mightily to please Deborah Namath. Suspicious of those who participated in his wilder times, she essentially ordered that they all be put out of his life. He complied to the extent that they never heard from him again. He took fatherhood seriously, becoming, it seems, the better parent. The marriage failed. Deborah, who considered herself a serious actress, produced a Chekov play in a basement theatre, and much to her discomfort, the limited actor who played alongside her, in white beard this time rather than green jersey, received the better reviews. Changing her first name a couple of times, she left him for a plastic surgeon whom she considered an "artist" who "wears his hair long." Perhaps Deborah-turned May-turned-Tatiana would have found marital bliss if she had been wed to Salvador Dali.
Like DiMaggio, Namath, because he was always treated differently and expected nothing less, ccould never be one of the guys, even decades after he took his last snap. A former Jet teammate and recovering alcoholic,Sonny Grantham, runs a yearly golf outing in support of a charity aimed at helping addicts on the way to sobriety. Many who played the game appear gratis, a nice day to whack the little white ball around the course for a good cause. Never having participated, Namath, who had himself gone into treatment for alcoholism after making a fool of himself on television, expressed delight one year in being invited. And told Grantham to call his agent, a lawyer who hooked onto Namath at Alabama and never let go. He demanded more for Namath's appearance than the charity would have taken in for staging the event. Joe Namath it seems, never has had a mind of his own when it comes to doing the right thing. Image is everything.
Namath, who signed for an unheard of $400,000 with the AFL New York Jets after playing for the University of Alabama, was both talented and flamboyant. He is credited with saving the New York Jets franchise, the AFL and eventually forcing the NFL and AFL to merge.
Namath was the rare athlete who was equally talented and flamboyant. Known for favoring blondes, consuming lots of booze and partying nightly, Namath blazed many trails, on and off the field. His "Broadway Joe" image wasn't a lie; it was the "amplification of his virtues, faults and peacock personality," according to author Kreigel. Namath was brash and refused to be regimented. He wasn't apologetic for his lifestyle, after all he was a bachelor.
Alabama coach Bear Bryant called Namath, "the best athlete I ever saw." Bryant, however, had to suspend Namath for the last three games of the regular season during his junior year for drinking. Namath didn't complain.
Kreigel does an excellent job of chronicling Namath's boyhood in western Pennsylvania and explaining the events and interviewing the people who shaped his personality and approach to the game.
The Jets always had two sets of rules--one for Joe and one for the rest of the team. Teammates, however, generally liked Namath and realized his value to the team and the league. The linemen protected him at all costs. Kreigel writes about how often lineman targeted Namath, hoping to hurt him and put him out of the game. Despite some brutal beatings, Namath never complained, and he never missed a game his first five-plus seasons with the Jets. He played in constant pain.
Namath will always be remembered for leading the Jets to an upset of the Baltimore Colts in Super Bowl III. Most sportswriters (49 of 55 picked the Colts) thought the game was going to be a folly. The Colts were favored by 18 points. Namath, however, refused to believe the Colts were better. The 23-year-old quarterback called most of his plays at the line of scrimmage and dissected the Colts and Matt Snell battered their defense all day. While, Namath didn't throw a touchdown, he was voted the Super Bowl MVP.
Namath, known for his "gun-like arm, quick release and uncanny composure" was often underestimated for his intelligence on the field. He was a student of the game and a football genius.
If Namath's knees had been as sound as his throwing arm, there's no telling what he might have accomplished. He had the first of four knee operations when he was 21, prior to his NFL rookie season. At 21, he was described as having knees of a 70-year-old.
Namath played his final game for the Jets in 1977, and then finished his career with the Los Angeles Rams, mainly as a benchwarmer.
Kreigel spends considerable time writing about Namath's post-football life, which included a failed stint on Monday Night Football, acting, a marriage and a divorce, and being a devoted father to his two daughters.
If you're any kind of football fan, this excellent biography should be on your reading li
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