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The Natural Creative Process in Writing: A Core Writing and Editing Handbook for Everyone Kindle Edition
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Top customer reviews
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Let's take emails as just one example of how it has helped us save time, money – and our brand. Every day we have to write numerous emails. Now, instead of wasting time staring at our screens thinking about how to say something, we just list our ideas, one per line. Then – with our new understanding of how the creative process works, and of how our minds work in it – we return to the ideas that we listed and start putting these into a formative structure. Then we flesh out our structure, adding more detail. Next, we revise it again, checking that we are happy that we have said what we wanted to say. Lastly, we edit what we have written, using our new understanding of language structuring and punctuation.
We have also formulated and implemented the styles suggested in the handbook. The result? We send better emails that take less time to write. The written aspects of our brands are consistent, and as a result, convey an image of professionalism. Imagine the impact that this is having across all of our documentation and marketing messages – press releases, blogs, adverts, to name a few.
I am also using the information on the creative process, mind states and brain modes, together with writing, as a means of getting my ideas out of my head so that I can reflect on them and work with them. Now my mind is uncluttered and able to generate more ideas. My planning and strategizing have improved enormously as a result.
I highly recommend this book for any business writer – though in reality it has benefited me in all areas of my life.
Having established both the inevitability and the excitement of this balancing act, de la Porte provides practical and sympathetic guidelines on the kinds of mind states that are likely to be most helpful at any given stage of the creative process. This is followed by detailed and exceptionally well informed sections on 'Language structuring' (not only the broad structures of sentences and paragraphing, but particular elements of grammar and syntax), 'Punctuation' (the fullest practical overview of this neglected area of language use that I have come across) and 'Editing checklists' (briefly pulling together all the elements previously discussed).
Altogether this is an exceptionally useful and succinct handbook on writing and the creative process.