- Paperback: 776 pages
- Publisher: University Of Chicago Press; 1 edition (April 2000)
- Language: English
- ISBN-10: 0226401227
- ISBN-13: 978-0226401225
- Product Dimensions: 6.1 x 1.8 x 9.2 inches
- Shipping Weight: 3.4 pounds (View shipping rates and policies)
- Average Customer Review: 3.6 out of 5 stars See all reviews (6 customer reviews)
- Amazon Best Sellers Rank: #1,205,248 in Books (See Top 100 in Books)
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The Nature of the Book: Print and Knowledge in the Making 1st Edition
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Weighing in at 750-plus pages, Adrian Johns's sturdy tome is several books in one. At one level, it is a close study of print culture in early modern England, a time of civil war in which social and civic relations were being remade from the mores of feudal monarchy to a politics approximating modern democracy. In this transformation, the printing press was an essential vehicle for empowering the common people, and control over the publishing industry was contested among several parties--the government, authors, booksellers, the printers themselves. At another level, Johns's book is a study of the role of printing in the formation of scientific knowledge, a means whereby scientific discoveries could be widely circulated and codified. At another, it is a contribution to the sociology of communication, concentrating on changes in English society thanks to the press, through which a literate but remarkably isolated people who, an 18th-century writer observed, knew no more of the city and countryside outside their immediate neighborhood than they did of France or Russia, could become aware of the larger world--often over the objections of power-makers like Sir Francis Bacon, who urged that the people not be given access to information that did not immediately concern them.
Johns's book is dense with facts and quotations from the contemporary literature, but his prose is lightened by keen observation and telling anecdotes. (In one, Benjamin Franklin tried to make his way across Europe as a journeyman printer but grew so disgusted at the copious drinking of his fellow tradesmen that he switched careers, an accident that would change the course of history.) The Nature of the Book will be especially useful to those now tracking the communications revolution of the late 20th century, in which new technologies are once again changing power relations and supplanting old media. --Gregory McNamee --This text refers to the Hardcover edition.
By and large, our trust in the veracity of books goes unquestioned, a tacit assumption made possible by virtue of the concerted efforts of writers and printers at the dawn of print culture. Believing that attaining an understanding of this crucial legacy, and the complex nexus of knowledge and print, is key to appreciating many of the subtleties of modern civilization, Johns tracks the evolution of the book by focusing on the book trade as practiced in one hugely influential locale, London. In his exacting and often pioneering narrative, Johns chronicles the complexity of the craft, politics, and economies of printing and book publishing, with profiles of seminal individuals, discussion of the physiology of reading, and penetrating scrutiny of the rather shaky foundations of scientific, philosophical, and historical discourse. There has been a noticeable surge in new research into the history of reading, a line of inquiry inspired, no doubt, by the spread of electronic technology, a communications frontier begging for exactly the sort of rigorous standards that were applied to print four centuries ago. Donna Seaman --This text refers to the Hardcover edition.
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Top Customer Reviews
Most historians of the printed word have considered our acceptance of these claims as a pre-destined result of the factory-like uniformity of print. A printed page can be exactly reproduced over and over again through printing, and this consistency lead the reading public to trust the claimed provenance of a printed materials in comparison to manuscripts.
Adrian Johns' "Nature of the Book" disputes the inevitability of a trusted print culture. It did not arise as a mechanistic result of the printing process. Rather, Johns' argues that it was the individual and collective efforts of printers, booksellers, authors, and others who successes and failures prepared Western society to accept a print culture based on propriety and trust.
Focusing on the Stationers' Guild of London in the mid-to-late 1600s and the British Royal Society of the early-to-mid 1700s, Johns highlights critical conflicts, collusions, competitions, cooperations, and crises which directly contributed to the trusted print culture we share today. Johns is an historian of science and he uses the development of experimental philosophy as championed by the Royal Society as a prime example of how diverse interest groups struggled with the dilemma of trusting books the printed word.
In nine carefully focused chapters covering over 600 pages, the author builds his case that there was nothing inevitable about how our print culture evolved. The corollaries to our modern struggles over the veracity of electronic media are obvious. Western society has been in this position before and Johns does a wonderful job of telling the tale. If history is going to repeat itself, it will ultimately be the meatware rather than the hardware which defines the trustworthiness of our electronic information culture.
Johns's ostensible purpose in tying all these themes together is to attack Elizabeth Eisenstein's theory that fixity is an inherent effect of the advent of print culture; however his argument isn't supported by the evidence he so ponderously provides. He does not in fact compare print culture with manuscript culture, as an earlier reviewer stated; and without this comparison it's hard to say Eisenstein's theory suffers any damage as a result of Johns's book. His point is merely that fixity (of authorship, edition, form) was a problem for authors and printers in seventeenth century London, one that the Royal Society and the Company of Stationers both worked to solve; if anything, this rather supports Eisenstein's theory, since her point is that prior to the printing press the very notion of 'fixity' was impossible to imagine, nevermind realize.
Despite the fact that the book is mistitled and its unifying argument is not especially choate, it does contain a wealth of interesting information about the gritty physicality of printing in seventeenth century London, and its later chapters are excellent intellectual/scientific history. I only wish the editors at the University of Chicago Press, whom Johns praises so highly in his acknowledgements, had been a bit tougher with the manuscript.