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Nature's Fortune: How Business and Society Thrive by Investing in Nature Hardcover – April 9, 2013
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The authors convincingly argue that corporate responsibility is not only the right ethical tactic, but the right business move....According to this savvy book, both environmentalists and business executives need to understand how nature contributes to economic and ecological well-being.’”
A hopeful message that a sensible marriage of business and environmental interests is in the cards, which until now has mostly been trumped by shortsightedness.”
William Jefferson Clinton, 42nd President of the United States of America
By breaking conservation down into dollars and cents, Mark Tercek shows that economic growth and environmental sustainability are not mutually exclusive goals. Nature’s Fortune takes a pragmatic approach to an important issue, and turns the conversation from ideology to arithmetic.”
Alan Weisman, author of The World Without Us and Countdown: Our Last, Best Hope on Earth
In this encouraging, intelligent book that comes none too soon, Mark Tercek and Jonathan Adams show that the corporate world ultimately can’t flourish unless the natural world does, too. Through stories equally compelling to entrepreneurs or environmentalists, CEOs or scientists, we see how Nature’s Fortune and our own are inextricable. If we conserve and nurture our planet’s gifts like any other crucial asset or investment, we profitor, we squander them at our own peril. Happily, this book shows why we needn’t, ever.”
Chris Anderson, TED Curator
This book makes plain as day why we need to stop taking nature's gifts for granted. Its thoughtful solutions can underpin conservation goals with a powerful business logic. From an alarming premise, we are given reason to hope.”
Daniel Yergin, Pulitzer Prizewinning author of The Quest: Energy, Security, and the Remaking of the Modern World
Mark Tercek presents a timely argument for valuing’ nature that will be meaningful as much to business as to environmentalists. He demonstrates how this can work and why it is important, whether with water and forests high in the Andes, the floodplains of the Mississippi, fisheries off the California coast, or even in the dense centers of major cities. The result is a compelling business case’ for investment in nature that is also an agenda for actionand cooperation.”
Marshall Goldsmith, bestselling author of What Got You Here Won’t Get You There, MOJO, and Succession
In this telling work, Nature’s Fortune, Mark Tercek reveals how an investment banker becomes a conservationist and brings two seemingly incompatible worlds together with amazing grace and immense success.”
Andrew N. Liveris, Chairman and CEO, The Dow Chemical Company
If ever business and nature are going to realize their full potential to grow together, it will come about from the vision and perspectives that are contained in the pages of this book. A case like this could only be made by an author who has led passionately on both sides of the equation.”
Ted Turner, Chairman, Turner Enterprises, Inc.
In Nature’s Fortune, Mark Tercek tackles the environment with a banker’s eye and an outdoorsman’s heart. He makes a clear case for why protecting nature is the smartest investment we can make.”
Helene Gayle, President and CEO, CARE USA
Nature is essential for both our human as well as our economic well-being. As someone who has lived in both worlds, Mark Tercek is well positioned to take us on a guided tour of the intersection between business and the environment. With clear examples, this timely book provides a road map for smart investments and new alliances to build a sustainable and prosperous future for people and planet. Bravo!”
Luis Alberto Moreno, President, Inter-American Development Bank
Nature has long been recognized as a source of wealth, but we have yet to give natural capital the proper weight in economic decision making. In this timely book, Mark Tercek argues persuasively that investing in conservation and sustainable use can yield huge dividends for both people and the environment.”
Stewart Brand, author of Whole Earth Discipline
In the 1970s environmentalists and business despised each other. In this century they are often close partners. The change was brought about by leaders like Mark Tercek. His book shows how prosperity is as dependent on clean rivers as on strong bridges (both are infrastructure). GMO crops can be as welcome as restoring wildlands, since they both contribute to a healthier planet.”
David Quammen, author of Spillover and The Song of the Dodo
The cause of conservation in the twenty-first century desperately needs sharp, sophisticated, practical minds from the world of commerce. Mark Tercek’s is clearly among the best of them.”
John Fahey, Chairman and CEO, National Geographic Society
Mark Tercek argues with refreshing clarity and persuasiveness that we must recognize the substantial economic value in our scarce natural resources. I agree wholeheartedly that the ultimate allocation and use of these resources must be market-based, backed by wise regulation. Tercek makes his point with wonderful real-life examples and prodigious logic.”
Henry M. Paulson, Jr., former chief executive of Goldman Sachs and Treasury secretary, and chairman of the Paulson Institute
Mark Tercek knows business and he knows the environment. We have worked together on both. This book shows us how we can bring them together to the benefit of nature and our economy.”
Morton Schapiro, Professor of Economics and President, Northwestern University
This is an important book for environmentalists, investment bankers, and everyone else. It presents a compelling case that investing in nature is a great dealnot just morally but economically as well. It is in all of our enlightened self-interest to take this book very seriously.”
Bill McKibben, Schumann Distinguished Scholar, Middlebury College, and author of Eaarth
There are probably more important reasons to protect the natural world, but as this book makes clear, it’s economic folly to keep wasting our one sweet planet. It’s worth infinitely more than economists have traditionally taughtinfinitely more!”
Edward O. Wilson, Harvard University Research Professor, Emeritus, and author of The Social Conquest of Earth
In Nature’s Fortune, Mark Tercek and Jonathan Adams expertly articulate the interdependence of our economy and nature’s economy, and the practiced ways both can be saved in perpetuity.”
Walter Isaacson, President and CEO, The Aspen Institute, and author of Steve Jobs
This is a critically important book that comes at just the right moment. The business community is coming to understand the valueand the necessityof protecting the environment. Now, the environmental community needs to talk about nature using the language of business: assets, risks, and innovation. Nature’s Fortune is the guidebook that can move environmentalism to this next level.”
Top Customer Reviews
But persons evolve. And as he became more comfortable at The Nature Conservancy, Tercek saw more clearly than ever that "..nature means all species of animals and plants, their habitats and the ecological processes that support them."
What I like about Tercek's approach is that he tries to incorporate business as a partner in conservation. He is an advocate for strong and effective government policy but he is a champion of trying to persuade businesses to voluntarily embark on environmental initiatives. He admits that he is not sure if working with businesses will produce environmental benefits but believes that one has no choice but to try. Given the dominant global role of business it id difficult to argue with that position.
The book is easy to read and has separate chapters on different environmental issues. Take de-forestation. Soy beans from the Amazon rainforest traveled to Liverpool, became chicken feed and then nuggets sold by McDonald's.Read more ›
For example, in describing the coffee growers it characterizes the coffee as "shade grown, organic, and free market". This slip of the tongue, changing "fair market" to "free market" sets the tone for further marketization that is often inappropriate and can be distorting. Another example is in water management systems where that of Oman is presented as a wholly money-based way of utilizing water in a desert climate. In fact, the system is largely a local cultural creation, operating for nearly a thousand years, and characterized by intricate communications and property rights buy-ins that also, quite importantly, require no monetary participation from either religious or public institutions such as clinics and baths. In fact, these "free riders" are voluntarily supported by the "owners" as something beneficial to the society they live in.
There are numerous ways this book can be improved by taking a more wide-ranging and less ideological framework to cast its vision of the biological and cultural diversity humans are embedded in and wholly reliant on for their existence. Biocultural norms and management systems vary distinctly in their application from place to place, sometimes changing within a matter of miles from one another.
A more knowledgable, enlightened and rigorous vision can be and must be offered using the explosion of information that has resulted from genetics, larger capacity of trained, globally available, biodiversity professionals, ubiquitous computational devices, and a new wariness regarding international financial markets inability to retain a stable state.
From restoring fisheries to oyster and coral reefs to floodplains to realizing how our world is affected by climate change, Nature's Fortune aims to educate readers on the critical need of reducing society's dependence on grey infrastructure and the cost-effectiveness of replacing this with green infrastructure.
The authors cite multi-national companies, fishermen, farmers and others who have partnered with governments and environmental organizations, such as the Nature Conservancy, to reduce their footprint (think harm to or effect on nature), increase the amount of natural capital in the world (think Brazilian rainforests that sequester carbon, oyster and coral reefs that protect our coastlines, and fisheries that produce the shellfish and shrimp we consume) and to make operations greener (effecting a partnership with nature instead of working against it).
Nature's Fortune briefly discusses how the increasing human footprint is sowing the seeds of climate change and what this means for society. The age-old saying, "Don't fool with Mother Nature" remains a good warning. More extensive discussion of climate change and its effects is beyond the scope of Nature's Fortune.Read more ›
Most Recent Customer Reviews
Clear thinking from Tercek. A strong case to ground a concern for all nature, not resting just on morality.Published 4 months ago by Wayne Pacelle
This book excels at identifying why everyone depends on nature and therefore must work together to protect and preserve it. Outstanding read!Published 7 months ago by Barb B
Full of thoughtful and creative solutions to some of the biggest problems we face today. Great read!Published 8 months ago by Amazon Customer
Great and easy to read book on how to talk and explain how investing in nature to individuals that have the money to help protect nature and now understand that their investment is... Read morePublished 8 months ago by William Rose
So great to hear of the many international collaborative projects
at all levels of society being successful worldwide.
This is one of those books everyone should read ! A key part of its message is that nature contributes a great deal more than is often recognised, but there is a real change... Read morePublished 21 months ago by Diptonlad